• Start Time:
  • End Time:
  • Day:
    Day 2


The content landscape is rapidly evolving with new regulations, the demise of cookies, and the rise of AI. These changes challenge marketers to build content that defies a growing sea of sameness, particularly in B2B marketing where “boring” content abounds.

In this session, we will explore how building your content strategy around three key factors—audience-centricity, authenticity, and creativity—enables your brand to stand out from the crowd of mediocre content. We will highlight strategic approaches to help you build impactful B2B content, such as empathy mapping, thought leadership, and using emotion. Finally, you’ll leave with action items to start (or continue) adopting these strategies with your teams.

The audience will take away:

  1. An understanding of the evolving marketing landscape, challenges marketers face today, and how to adapt
  2. Methods for creating impactful B2B content
  3. Tools to get started implementing these methods

Associated Speakers:

Emily Groch

Sr. Content Solutions Consultant


Associated Talks:

09:30AM - Day 2

View How to Defy the Sea of Sameness: Creating Audience-Centric, Authentic, and Creative Content

03:00PM - Day 2

View Panel: Building an authentic and impactful brand

View Full Info