• Start Time:
    12:30PM
  • End Time:
    01:00PM
  • Day:
    Day 2

Talk:

This session will delve into the transformative power of employee social media advocacy and its pivotal role in driving digital growth for company brands. The presentation will cover the following key points:

  • Understanding Employee Social Media Advocacy and how your company employees can become powerful brand ambassadors on social media platforms
  • Benefits for company brands and how it enhances brand visibility, credibility and authenticity in the digital landscape
  • Insights into why incorporating employee social media brand advocacy is essential for company brands’ digital marketing strategies.
  • Exploration of how it complements and enhances existing marketing efforts, driving engagement and fostering customer trust.
  • Practical guidance on how company brands can implement their own employee social media brand advocacy programs.
  • Tips for effective program development, including training, guidelines, and incentivization.

This presentation is ideally suited for senior digital marketers of company brands operating in both B2B and B2C sectors. It is particularly beneficial for brands looking to maximize their digital growth potential with limited budgets. Attendees will gain actionable insights into leveraging employee social media advocacy to elevate their brand presence and drive revenue in the digital space.

Associated Speakers:

Kerry-Ann Stimpson

Group Chief Marketing Officer

JMMB Group

Associated Talks:

12:30PM - Day 2

View Leveraging Employee Social Media Brand Advocacy for Digital Growth

02:30PM - Day 1

View Panel: Creating content which connects with your audience

View Full Info