• Start Time:
    10:00AM
  • End Time:
    10:30AM
  • Day:
    Day 1

Talk:

  • The evolution of influencer marketing – from traditional product placement to the power of storytelling.
  • What integration of influence means and why it’s reshaping influencer marketing strategies as we know.
  • From co-creativity to amplification, discover the secrets of successful integrated influencer marketing campaigns.

Associated Speakers:

Maira Genovese

Founder and President

MG Empower

Associated Talks:

10:10AM - Day 1

View Virtual: Storytelling and storytellers: the driving force of marketing innovation.

10:00AM - Day 1

View Moving upstream: why deeper integration of influence drives results.

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