- Start Time:10:20AM
- End Time:10:50AM
- Day:Day 1
Talk:
- The evolution of influencer marketing – from traditional product placement to the power of storytelling.
- What integration of influence means and why it’s reshaping influencer marketing strategies as we know.
- From co-creativity to amplification, discover the secrets of successful integrated influencer marketing campaigns.
Associated Speakers:
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Maira Genovese
Founder and President
MG Empower

10:10AM - Day 1
View Virtual: Storytelling and storytellers: the driving force of marketing innovation.

10:20AM - Day 1
View Moving upstream: why deeper integration of influence drives results.