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    Day 1


  • We live in a C2C world, where Content drives Culture… and where Culture drives Commerce.
  • As audiences expectations and behaviors evolve, brands and marketers MUST reclaim ownership of their content, data & relationship with consumers.
  • The approach to content must be holistic, balancing lifestyle content and lifecycle content to drive the consumer journey.

Associated Speakers:

Matt Wurst

Managing Director


Associated Talks:

12:30PM - Day 1

View Navigating in a C2C World: How Content Drives Culture and Commerce

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