• Start Time:
    10:30AM
  • End Time:
    11:10AM
  • Day:
    Day 1

Talk:

  • Discuss how first-party, platform, and real-time data power AI-driven media planning and activation
  • Explore how predictive modeling and real-time signals enable personalized experiences across channels
  • Examine how data, creative, targeting, and optimization converge through intelligent decision-making systems
  • Understand how brands ensure data quality, transparency, and brand safety in AI-driven ecosystems

Associated Speakers:

Evan Pease

Head of Field Sales East

Quantcast

Associated Talks:

10:30AM - Day 1

View Panel: AI in Advertising: From Automation to Competitive Advantage

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Matt Barnes 

Senior Vice President, Automated Sales

Disney Advertising

Associated Talks:

10:30AM - Day 1

View Panel: AI in Advertising: From Automation to Competitive Advantage

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Sarp Tuncay

Retail Media & eCommerce Strategy Lead

Ferrero U.S.

Associated Talks:

03:40PM - Day 2

View Panel: Marketplace Marketing: Driving Growth in a Connected Commerce Landscape

03:30PM - Day 1

View Beyond ROAS: Redefining Performance Marketing in 2026

10:30AM - Day 1

View Panel: AI in Advertising: From Automation to Competitive Advantage

04:30PM - Day 1

View Panel: Crafting a Comprehensive Retail Media Strategy

View Full Info

Lacey Tompkins

VP, Precision

dentsu

Associated Talks:

10:30AM - Day 1

View Panel: AI in Advertising: From Automation to Competitive Advantage

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Zach Riggar

Vice President, Digital Marketing and Media

Major League Soccer

Associated Talks:

10:30AM - Day 1

View Panel: AI in Advertising: From Automation to Competitive Advantage

04:30PM - Day 1

View Panel: Video-First Storytelling: Building Brands in a Scrolling World

View Full Info