• Start Time:
    02:00PM
  • End Time:
    02:30PM
  • Day:
    Day 2

Talk:

  • Crafting a video strategy that drives ROI, engagement, and audience retention.
  • Leveraging AI and GenAI to meet the rising demand for content at scale.
  • Producing high-quality video content sustainably while optimizing costs.
  • Exploring industry-specific approaches to video-driven storytelling.
  • Aligning video content with consumer profiles for maximum impact.

Associated Speakers:

Nicola Heckles

Global Brand SVP, Smirnoff

Diageo

Associated Talks:

04:30PM - Day 1

View Panel: Video-First Storytelling: Building Brands in a Scrolling World

02:00PM - Day 2

View Panel: Cutting Through the Noise with Impactful Video Content

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Kruti Patel

Vice President nHance

IMS nHance

Associated Talks:

02:00PM - Day 2

View Panel: Cutting Through the Noise with Impactful Video Content

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Alexis Katsafanas

Director, E-Commerce

Unilever Prestige

Associated Talks:

10:45AM - Day 2

View Panel: Crafting Hyper-Personalized Customer Experiences with AI & Data

02:00PM - Day 2

View Panel: Cutting Through the Noise with Impactful Video Content

View Full Info