• Start Time:
    12:30PM
  • End Time:
    01:10PM
  • Day:
    Day 1

Talk:

  • Social strategies in 2024 and beyond
  • Defining your customer profiles and adapting your game plan for your audiences, including B2B and B2C
  • Using data and insights to define your social strategy and increase engagement
  • Socials in different industries – when should you engage with your customer?

Associated Speakers:

David Johnston

Head of Social Media

U.S. Department of Defense

Associated Talks:

12:30PM - Day 1

View Panel : How to navigate changing social platforms

View Full Info

Lamarr Shand

Head of YouTube & Digital Video Strategy

Google

Associated Talks:

12:00PM - Day 2

View Turning YouTube Insights into a Scalable Creator Ecosystem

12:10PM - Day 1

View How creators influence the consumer path to purchase?

10:30AM - Day 2

View Panel: Social Trends & Strategies: Marketers Handbook for 2024

12:30PM - Day 1

View Panel : How to navigate changing social platforms

View Full Info

Cara Hedgepeth

Senior Social Media Community Advisor

AARP

Associated Talks:

12:30PM - Day 1

View Panel : How to navigate changing social platforms

02:00PM - Day 1

View Panel: Social Communities – exploring your social and engagement strategies

View Full Info