Panel: Mastering the Future: Embracing AI in Marketing to Stay Indispensable

Talk:

Are you ready to future-proof your marketing career and ensure you won’t be replaced by the relentless march of technology?

Hosted by three visionary marketing experts from SLTC – Sharon Lee Thony, Ryan Bennion, and Jenee Naquin – this dynamic workshop will unlock the secrets of harnessing AI to supercharge your marketing strategies, rather than fear it as a potential threat.

In an era where artificial intelligence is revolutionizing the digital landscape, staying ahead of the curve is essential. Sharon, Ryan, and Jenee will demystify AI and guide you on how to seamlessly integrate it into your marketing toolkit. Through their combined expertise, you’ll gain a comprehensive understanding of the revolutionary ways AI is transforming the marketing landscape and how to leverage its power to your advantage.

This session will discuss:

*Insights into AI Applications in Marketing:** Unravel the mysteries of AI-powered tools and discover how they can revolutionize various aspects of marketing, from customer segmentation and content creation to personalized advertising and predictive analytics.

**Navigating AI Implementation:** Overcome the barriers to AI adoption and learn how to implement AI strategies effectively within your marketing campaigns. Get hands-on tips and best practices to ensure a smooth integration process.

**Building an AI-Enhanced Marketing Team:** Understand the skills and talents required to build a cutting-edge marketing team that can thrive alongside AI. Learn how to foster collaboration between humans and machines, maximizing creativity and efficiency.

**Ethical Considerations and AI:** Explore the ethical implications of AI in marketing and how to maintain transparency, privacy, and fairness while utilizing advanced technologies.

**Strategies for Continuous Learning:** Embrace a growth mindset and discover how to stay up-to-date with the ever-evolving AI landscape. Sharpen your skills and become a lifelong learner in this exciting field.