Panel: Performance Marketing: Your Acquisition Funnel in a Multichannel World

Talk:

• Review how performance strategies integrate paid search, retail media, and paid social
• Explore how AI and automation optimize bidding, targeting, and budget allocation
• Examine how brands connect performance campaigns to revenue, LTV, and margin
• Understand how first-party data powers targeting in a privacy-first environment
• Assess how teams measure incrementality and true ROI