• Start Time:
    02:30PM
  • End Time:
    03:10PM
  • Day:
    Day 1

Talk:

  • Discussing the latest data-driven technologies that help make the most of cross-platform behavioural targeting
  • Reviewing the importance of 1st party data in the cookieless world
  • How can you help the business build KPIs into business objectives?
  • Using analytics to accelerate customer understanding
  • Choosing a data management platform

Associated Speakers:

Dave Raggio

VP, Acquisition Marketing

QuickBooks at Intuit

Associated Talks:

02:30PM - Day 1

View Panel: The Anatomy of a Data-Driven Strategy

View Full Info

Lisa Routel

Senior Manager, Fios Pricing Strategy & Marketing

Verizon

Associated Talks:

02:30PM - Day 1

View Panel: The Anatomy of a Data-Driven Strategy

10:30AM - Day 1

View Panel: Harnessing innovation in your digital strategy

10:00AM - Day 2

View Panel: The Era of Customer Centric Marketing

View Full Info