- Start Time:02:00PM
- End Time:02:40PM
- Day:Day 2
Talk:
- Exploring how AI enables hyper-personalisation and predictive analytics to optimise customer strategies
- Leveraging AI tools like chatbots and sentiment analysis for real-time engagement and sharper campaign adjustments.
- Prioritising human insights and emotional connections while leveraging AI for content and campaign optimisation.
- Harnessing ethics in marketing through transparency, data privacy, and bias-free practices to maintain consumer trust.
Associated Speakers:
Katie Fortunato
EVP, Innovation and Platform Strategy
Hire Innovations
02:00PM - Day 2
View Panel: The Future of AI in Marketing: Trends Marketers Can’t Ignore
Eugene Santos
Head of Digital Brand Marketing & Corporate Communications
ROYCE' Chocolate
02:00PM - Day 2
View Panel: The Future of AI in Marketing: Trends Marketers Can’t Ignore
10:45AM - Day 2
View Panel: Building Consumer Trust in the Age of AI
04:30PM - Day 1
View Panel: Navigating Social Platforms – Growth Strategies for Maximum Impact
10:30AM - Day 2
View Panel: Social Trends & Strategies: Marketers Handbook for 2024
05:20PM - Day 1
View Utilising Social Media to define your Brand Voice in International Markets
Rick Cadotte
Chief Marketing Officer
Legacybox
02:00PM - Day 2
View Panel: The Future of AI in Marketing: Trends Marketers Can’t Ignore
Hilary Chiu
Senior Manager, Asia Pacific Digital Assets
PwC Singapore
12:30PM - Day 1
View Roundtable Five: Navigating the Future of Paid Media Investment
03:40PM - Day 2
View Panel: Connected Data: The Foundation of Intelligent Marketing
10:45AM - Day 2
View Panel: AI-Powered Intelligence: Building Stronger Brands with Data and Insights
02:00PM - Day 2
View Panel: The Future of AI in Marketing: Trends Marketers Can’t Ignore
04:00PM - Day 1
View Panel: From Data to Action: Human-AI Partnerships Transforming CRM
