• Start Time:
    02:30PM
  • End Time:
    03:10PM
  • Day:
    Day 1

Talk:

  • Explore how automation has evolved from rules-based programs to AI-driven lifecycle orchestration
  • Discuss how predictive and prescriptive modeling power next-best-action decisions across channels
  • Why unified customer data enables consistently relevant experiences at every touchpoint
  • How do brands balance speed, personalization, and consent in automated ecosystems
  • Looking to the future which agentic tools and architectures will define 2026 lifecycle program

Associated Speakers:

Neil O’Keefe

VP, Customer Retention & Lifecycle Marketing

Volo Sports

Associated Talks:

02:30PM - Day 1

View Panel: The Future of Lifecycle Marketing: AI, Automation & Orchestrated Journeys

10:30AM - Day 1

View Panel: Customer Centricity Powered by Data Insights

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Prasad Sawant

Director, Customer Journey & Activation Lead

Pfizer

Associated Talks:

02:30PM - Day 1

View Panel: The Future of Lifecycle Marketing: AI, Automation & Orchestrated Journeys

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Shauna Marhafer

Director of Lifecycle Growth & Events Marketing

ActiveCampaign

Associated Talks:

02:30PM - Day 1

View Panel: The Future of Lifecycle Marketing: AI, Automation & Orchestrated Journeys

View Full Info

Neha Kaul

Head of Automation and AI Technology

Guardian Life

Associated Talks:

02:30PM - Day 1

View Panel: The Future of Lifecycle Marketing: AI, Automation & Orchestrated Journeys

View Full Info