• Start Time:
    04:30PM
  • End Time:
    05:10PM
  • Day:
    Day 1

Talk:

  • Discuss the current landscape of short-form, long-form, and live video shape modern brand narratives
  • Learn tactics and trends for storytelling across platforms, screens, and audiences
  • Understand how data and insight inform creative and editorial decisions
  • Review video-led storytelling drives memorability, loyalty, and growth

Associated Speakers:

Scott Thomas

Co-Founder & CEO

Creatively Squared

Associated Talks:

11:40AM - Day 1

View Paid Social Needs a Creative System, Not More Content: How to 5× Brand Outcomes From the Same Media Spend

04:30PM - Day 1

View Panel: Video-First Storytelling: Building Brands in a Scrolling World

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Nicola Heckles

Global Vice President of Marketing, Smirnoff Trademark

Diageo

Associated Talks:

04:30PM - Day 1

View Panel: Video-First Storytelling: Building Brands in a Scrolling World

02:00PM - Day 2

View Panel: Cutting Through the Noise with Impactful Video Content

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Melissa Newman

Social Media Lead

IKEA North America

Associated Talks:

04:30PM - Day 1

View Panel: Video-First Storytelling: Building Brands in a Scrolling World

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Kevin Bender

Director, Digital & Design, Global Corporate Communications

Colgate-Palmolive

Associated Talks:

04:30PM - Day 1

View Panel: Video-First Storytelling: Building Brands in a Scrolling World

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Zach Riggar

Vice President, Digital Marketing and Media

Major League Soccer

Associated Talks:

10:30AM - Day 1

View Panel: AI in Advertising: From Automation to Competitive Advantage

04:30PM - Day 1

View Panel: Video-First Storytelling: Building Brands in a Scrolling World

View Full Info