Branded Entertainment Playbook: The Top of the Top of the Marketing Funnel is Entertainment. Here’s how to do it Right.

Talk:

• Maybe you’ve paid for a TV show or a documentary just to win an award at Sundance or on a yacht in France…?
• Maybe you paid for product placement in a hit show just to have THAT celebrity touch/drink/wear your product…?
• But does it matter? What’s the return on this?  Do you actually WANT to sell more product, or just be a part of the zeitgeist?