Decoding Fandoms: Turning Community Insights into Creative Strategies

Talk:

Gaming & entertainment fandoms are some of the most sought-after audiences, but also some of the most polarized and opinionated. In this presentation, gnet will share how Pulsar can be used to decode social conversation by identifying audience insights that fuel more engaging entertainment marketing campaigns.

gnet is a Keywords Studios creative agency based in Los Angeles, responsible for the development and production of award-winning creative for Xbox, Activision, Netflix, and other major entertainment brands.

Pulsar is an audience intelligence platform that enables some of the largest brands and platforms within media and entertainment, such as Twitch, TikTok and NBC to understand audience segmentation and trends.