• Start Time:
    09:40AM
  • End Time:
    10:55AM
  • Day:
    Day 1

Talk:

With the proliferation of social and digital channels for marketers to engage with their audiences, there’s been an increased need to develop content and brand assets that help engage consumers. This session looks at how to brands can scale their content creation, maintain brand consistency, and feed their test/learn programs for their social and digital channels.

  • Trends in content production: social opportunities, video growth and formats
  • How to scale generation of platform specific assets: Facebook, Instagram, Pinterest, etc
  • Using real world data to craft better creative
  • Case studies of brands who are doing it

Associated Speakers:

Paul Cowan

VP Marketing

Shutterstock Custom

Associated Talks:

12:20PM - Day 1

View Scaling Branded Visual Content

02:10PM - Day 1

View Panel: The Future of Content Marketing: Engaging Consumers with Content & New Technologies

09:40AM - Day 1

View How to Scale Content Creation in a Fragmented Digital World

10:40AM - Day 1

View Panel: The Future of Content Marketing; How Consumers are Changing the Way They Read, Interact and Engage with Digital Content

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