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    Day 1


With the proliferation of social and digital channels for marketers to engage with their audiences, there’s been an increased need to develop content and brand assets that help engage consumers. This session looks at how to brands can scale their content creation, maintain brand consistency, and feed their test/learn programs for their social and digital channels.

  • Trends in content production: social opportunities, video growth and formats
  • How to scale generation of platform specific assets: Facebook, Instagram, Pinterest, etc
  • Using real world data to craft better creative
  • Case studies of brands who are doing it