Scaling Branded Content

Talk:

As Mary Meeker outlined in her 2018 Internet Trends Report, adults are spending an average of 5.9 hours per day with digital media. It’s no surprise that this behavior is driving mobile ad spend and increasing demand for engaging content with shorter time frames to get it done. In this session, Meagan Suckling, Director of Brand Partnerships, addresses the problem of how brands have more options today to create content, yet are not set up to create content at scale. Actionable takeaways include how to scale content across multiple channels, learning which channels to prioritize for maximum engagement and types of content that resonate with customers.