• Start Time:
    02:10PM
  • End Time:
    02:40PM
  • Day:
    Day 1

Talk:

  • Building relationships with micro-influencers and brand ambassadors and their role within your campaigns
  • Analysing digital engagement beyond impressions, likes, clicks and opens
  • Exploring emotional impact and measuring the effect on ROI

Associated Speakers:

Melissa Davis

EVP and GM

ShopStyle at POPSUGAR

Associated Talks:

02:10PM - Day 1

View The Snowball Effect: The Power of the Micro-influencer

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