Striking the right balance: Expanding your audience while nurturing existing markets

Talk:

Expanding your audience is vital for business growth, but it requires a delicate balancing act. How can you reach new customers without neglecting the ones you already have? In this session, attendees will learn practical strategies for expanding their audience while still maintaining market relevance.

The session will:

● Focus on the power of social listening for identifying new opportunities and gaining insights to guide audience expansion.
● Attendees will learn about effective social listening setups that enable a better understanding of the needs and preferences of both their current and potential customers.
● Case studies will be also presented to illustrate how companies have successfully expanded their audience without neglecting their current market.
● Discuss the importance of segmenting your audience and tailoring your messaging and marketing efforts to each group.