4,000+ advertising messages hit us daily. Across multiple platforms, devices and channels. It’s a battleground for attention – and yet we continue to trade on impressions or views and optimize for reach…We know the cost, the reach but do we know the real value of our video ads? What was their impact?
It’s time for brands, agencies and media owners to evolve with the changing landscape.
Attend this session and learn:
- How to Generate real business results in an attention scarce world
- How to start redefining engagement to measure real attention
- How to leverage algorithms to optimize video campaigns for true impact
Managing Director US
03:40PM - Day 1