- Start Time:09:30AM
- End Time:10:00AM
- Day:Day 1
The topic of creator compensation is often discussed but rarely results in meaningful change for creators and brands alike. According to a new Creator Compensation Report by Mavrck, a significant 82% of creators rely on sponsored content as their primary source of income, making it crucial to establish fair and effective compensation practices. However, a glaring gap remains—the lack of a definitive guide for brands to understand appropriate payment standards and for creators to ascertain their true value.
Join this session led by Lyle Stevens, CEO and Co-founder of Mavrck with guest Lindsey Lugrin, CEO and Co-founder of F*** You Pay Me as they discuss the crucial topic of creator pay. Key highlights include:
- What marketers need to consider when coming up with their budget and individual payment terms for creators.
- The latest compensation trends across various channels, industries, and content types.
- How to make smarter decisions regarding influencer marketing budgets and spending.
- The future of creator pay and the potential for standardization.