The Creator Compensation Equation: Finding the Right Balance for Marketers and Creators

Talk:

The topic of creator compensation is often discussed but rarely results in meaningful change for creators and brands alike. According to a new Creator Compensation Report by Mavrck, a significant 82% of creators rely on sponsored content as their primary source of income, making it crucial to establish fair and effective compensation practices. However, a glaring gap remains—the lack of a definitive guide for brands to understand appropriate payment standards and for creators to ascertain their true value.

Join this session led by Lyle Stevens, CEO and Co-founder of Mavrck with guest Lindsey Lugrin, CEO and Co-founder of F*** You Pay Me as they discuss the crucial topic of creator pay. Key highlights include:

• What marketers need to consider when coming up with their budget and individual payment terms for creators. 
• The latest compensation trends across various channels, industries, and content types. 
• How to make smarter decisions regarding influencer marketing budgets and spending.
• The future of creator pay and the potential for standardization.