• Start Time:
    10:10AM
  • End Time:
    10:30AM
  • Day:
    Day 1

Talk:

  • The impact of a multichannel and hybrid marketing scenario on consumers’ behaviour and attention.
  • The power of stories and storytellers: reaching audiences and sustaining relationships.
  • From influencer marketing to IRL – how storytelling drives innovation with meaningful results.

Associated Speakers:

Maira Genovese

Founder and President

MG Empower

Associated Talks:

10:10AM - Day 1

View Virtual: Storytelling and storytellers: the driving force of marketing innovation.

10:00AM - Day 1

View Moving upstream: why deeper integration of influence drives results.

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