• Start Time:
    10:10AM
  • End Time:
    10:30AM
  • Day:
    Day 2

Talk:

Shoppable content saw a huge uptick in popularity in 2020 as COVID-19 closed so many brick-and-mortar locations. The coronavirus pandemic has accelerated a shift from the brick-and-mortar consumer economy to a ‘storeless’ environment by as much as 500%. In this session, we will discuss what advertisers need to know about shoppable media.

  • Native shoppable content is integrated from a design perspective, meaning it looks and feels like the rest of the content being consumed on a given platform.
  • The percentage of marketers who use shoppable video ads grew to 40% in 2020 from 33% in 2019 and 25% in 2018.
  • Outside of China, media owners investing in shoppable media formats include Instagram, TikTok, Pinterest and NBCUniversal.

Associated Speakers:

Alex Brownsell

Senior Editor, Media

WARC

Associated Talks:

10:10AM - Day 2

View What advertisers need to know about shoppable media

View Full Info

Cathy Taylor

U.S. Commissioning Editor

WARC

Associated Talks:

10:10AM - Day 2

View What advertisers need to know about shoppable media

View Full Info