Shoppable content saw a huge uptick in popularity in 2020 as COVID-19 closed so many brick-and-mortar locations. The coronavirus pandemic has accelerated a shift from the brick-and-mortar consumer economy to a ‘storeless’ environment by as much as 500%. In this session, we will discuss what advertisers need to know about shoppable media.
- Native shoppable content is integrated from a design perspective, meaning it looks and feels like the rest of the content being consumed on a given platform.
- The percentage of marketers who use shoppable video ads grew to 40% in 2020 from 33% in 2019 and 25% in 2018.
- Outside of China, media owners investing in shoppable media formats include Instagram, TikTok, Pinterest and NBCUniversal.