Day 1 - 16 September 2020

08:00AM

Registration Opens

08:50AM

Content & Digital Brand Strategy – Chair’s Welcome & Opening Remarks

Hide Details

09:00AM

The Importance of a Brand Footprint: How Re-shaping Content Strategy will Impact Brand Ownership

  • Owning your content footprint
  • Why is governance on your content & platforms where shared the next big thing?
  • Re-investment in brand-led content strategy principles.
  • How does your brand footprint impact your ROI?
Hide Details
More Details

10:00AM

Panel: Exploring the Evolving Landscape of Content Marketing

  • Video is the Future – but how can brands effectively use video & live-streams to create impact and reaction
  • The importance of creating omnichannel campaigns and optimising content for voice search
  • Delivering dynamic content & enhancing customer experience
  • Looking to the future – how effective storytelling will generate ROI
Hide Details
More Details

10:40AM

Content & Digital Brand Strategy Sponsor Morning Presentation

Hide Details

11:10AM

Turtl Presentation

Hide Details

11:25AM

Morning Networking Break

12:00PM

Be Fearlessly Authentic in your Content Strategy

  • Why it’s important to create authentic marketing content
  • How to share content that will grow consumer trust
  • How to embrace and embody an authentic approach to content creation
  • Exploring personalization to show your brand is listening to customers
Hide Details
More Details

12:30PM

Content & Digital Brand Strategy Sponsor Lunchtime Presentation

Hide Details

01:00PM

Lunch & Networking Break

02:00PM

Bringing Your Brand to Life Through Content and Engagement Campaigns

  • Create a digital network ecosystem (digital community) to amplify messages and drive engagement.
  • Maintain the ‘social’ aspect of social media; ensure your branded content retains personality.
  • Use data to inform your content
  • Build audience loyalty through consistent and engaging content
Hide Details
More Details

02:30PM

Panel: Brand Engagement: How to Connect with Consumers in the Digital Age

  • Why the definition of “brand” has changed in the digital age and what it means to marketers & consumers
  • Exploring how brands must innovate in the digital age from design, product & customer experience
  • In the age of digital transformation and a mobile-first world, what can brands to survive & thrive for consumers
  • Creating a defined cohesive brand identity  in the digital age
  • Where will the digital age take brands next…
Hide Details
More Details

03:10PM

Content & Digital Brand Strategy Sponsor Afternoon Presentation

Hide Details

03:40PM

Community-Based Approach To Brand Strategy

Hide Details

04:00PM

Afternoon Networking Break

04:30PM

Panel: The Art of Storytelling in 2020

  • How to create a compelling brand story that helps engage and influence customers
  • Exploring mediums available how consumers are engaging AR, VR, Video, Social media & beyond
  • Why Data-Driven Storytelling will  create visually stunning stories but cut through the noise online
  • Enhancing engagement with customer-centric & customer-led storytelling
Hide Details
More Details

05:10PM

Importance of UGC: The Invaluable Addition to your Content Strategy

  • How user-generated content is a fundamental element of any engaging marketing strategy
  • Tactics for using UGC to connect and create content that resonates with customers
  • Exploring human-centred marketing strategies
  • How to use UGC to build communities and identify authentic brand influencers
Hide Details
More Details

05:45PM

Networking Drinks

07:00PM

End of Day One at DMWF Europe