Day 1 - 11 September 2019

Content & Digital Brand Strategy

08:55AM

Content & Digital Brand Strategy – Chair’s Welcome & Opening Remarks

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09:00AM

Zeena Koda

Senior Director of Digital Marketing

Atlantic Records

Associated Talks:

09:00AM - Day 1

View Keeping Your Brand Relevant in the Digital World

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Keeping Your Brand Relevant in the Digital World

  • How to creating a cohesive brand identity on multiple platforms
  • The importance of engaging with your audience but with personality
  • Optimizing growth with your digital brand strategy
. Zeena Koda, Senior Director of Digital Marketing, Atlantic Records
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09:30AM

Morning Sponsor Presentation 4 – Day 1

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10:00AM

Alina Dolgolenko

Head of Social Media

PADDLE8

Associated Talks:

10:00AM - Day 1

View Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment

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Mack Sovereign

SVP, Content & Strategy

WAVE

Associated Talks:

10:00AM - Day 1

View Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment

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Robert Monek

Executive Producer, Digital & Social Media

Disney ABC

Associated Talks:

10:00AM - Day 1

View Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment

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Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment

  • Exploring the rise of Snapchat/Instagram ephemeral content – storytelling in 10s or less
  • The dominance of video across social platforms
  • Targeting your audience on platforms they already exist
  • Looking to the future – how effective storytelling will generate ROI
. Alina Dolgolenko, Head of Social Media, PADDLE8
. Mack Sovereign, SVP, Content & Strategy, WAVE
. Robert Monek, Executive Producer, Digital & Social Media, Disney ABC
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10:40AM

Morning Sponsor Presentation 5 – Day 1

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10:55AM

Speed Networking & Break

12:00PM

Cassie Barry Savage

Associate Director Digital Content Engagement

Nestlé Health Science

Associated Talks:

12:00PM - Day 1

View Connecting with the Modern Customer: Content & Digital Strategy to Ignite & Invigorate

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Connecting with the Modern Customer: Content & Digital Strategy to Ignite & Invigorate

. Cassie Barry Savage, Associate Director Digital Content Engagement, Nestlé Health Science
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12:30PM

Lunchtime Sponsor Presentation 5- Day 1

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01:00PM

Will Cady

Chief Memeorologist

Reddit

Associated Talks:

01:00PM - Day 1

View Community-Based Approach To Brand Strategy

02:30PM - Day 1

View Panel: Future of Social: Essential Trends & Strategies for 2019

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Community-Based Approach To Brand Strategy

. Will Cady, Chief Memeorologist, Reddit
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01:30PM

Lunch Break

02:30PM

Panel: Customer Engagement Strategies with Content Marketing & New Technologies

  • Exploring content types; video, news, blogs and innovative ways of interaction
  • Why a Mobile First Approach?
  • How to gain trust through Content Marketing?
  • The Impact of AI assistants and customer interaction with content
  • The future of  customer engagement with the rise of voice-controlled Search
  • The consumer shift – what are the expectations & purchasing habits with new technologies – AR, VR & AI
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03:10PM

Afternoon Sponsor Presentation 6 – Day 1

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03:40PM

Oshiya Savur

Sr. Director NA Marketing

Relvon

Associated Talks:

03:40PM - Day 1

View Brand Strategy in a Digital Age

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Brand Strategy in a Digital Age

  • How has the definition of “brand” changed?
  • Matching your brand code to the modern consumer
  • Surviving and thriving in a digital consumer world
. Oshiya Savur, Sr. Director NA Marketing, Relvon
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04:00PM

Networking Break

04:30PM

Afternoon Sponsor Presentation 11 – Day 1

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04:45PM

Lee Somerhalder

Digital Marketing & Strategy Manager

Yamaha Motor Corporation, USA

Associated Talks:

04:45PM - Day 1

View Panel: Importance of UGC: The Invaluable Addition to your Content Strategy 

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Kate Gagnon

Senior Digital Marketing Manager

OXO

Associated Talks:

04:45PM - Day 1

View Panel: Importance of UGC: The Invaluable Addition to your Content Strategy 

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Jennifer Verdon

Social Media Lead

Blue Buffalo Co

Associated Talks:

04:45PM - Day 1

View Panel: Importance of UGC: The Invaluable Addition to your Content Strategy 

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Panel: Importance of UGC: The Invaluable Addition to your Content Strategy 

  •  How user-generated content is a fundamental element of any engaging marketing strategy
  • Tactics for using UGC to connect and create content that resonates with customers
  • Exploring human-centred marketing strategies
  • How to use UGC to build communities and identify authentic brand influencers
. Lee Somerhalder, Digital Marketing & Strategy Manager, Yamaha Motor Corporation, USA
. Kate Gagnon, Senior Digital Marketing Manager , OXO
. Jennifer Verdon, Social Media Lead, Blue Buffalo Co
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05:25PM

Jonathan Pelosi

Head of Industry, Mobile Apps, Americas

Google

Associated Talks:

05:25PM - Day 1

View Mobile Apps as Vehicle for Driving Brand Loyalty

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Mobile Apps as Vehicle for Driving Brand Loyalty

Marketers today recognize the growing importance of cultivating a loyal customer base. Turns out, a brands mobile app can serve as one of the most effective vehicles for building loyal relationships with their consumers. Come learn from Jonathan Pelosi, as he shares Google’s latest research and insights on how mobile apps can drive loyalty, and how you as marketers can make the most of this opportunity.

. Jonathan Pelosi, Head of Industry, Mobile Apps, Americas, Google
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05:45PM

Networking Drinks