Day 1 - 11 September 2019

Content & Digital Brand Strategy

08:55AM

Jeffrey Pease

Brand Messaging and Positioning Expert

Jeffrey Pease Message Mechanics

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Content & Digital Brand Strategy – Chair’s Welcome & Opening Remarks

Moderator: . Jeffrey Pease, Brand Messaging and Positioning Expert, Jeffrey Pease Message Mechanics
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09:00AM

Zeena Koda

Senior Director of Digital Marketing

Atlantic Records

Associated Talks:

09:00AM - Day 1

View Keeping Your Brand Relevant in the Digital World

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Keeping Your Brand Relevant in the Digital World

  • How to creating a cohesive brand identity on multiple platforms
  • The importance of engaging with your audience but with personality
  • Optimizing growth with your digital brand strategy
. Zeena Koda, Senior Director of Digital Marketing, Atlantic Records
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09:30AM

Meagan Suckling

Director of Strategic Partnerships

Shutterstock

Associated Talks:

09:30AM - Day 1

View Scaling Branded Content

02:30PM - Day 1

View Panel: The Future of Content Marketing & Customer Engagement Strategies

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Scaling Branded Content

As Mary Meeker outlined in her 2018 Internet Trends Report, adults are spending an average of 5.9 hours per day with digital media. It’s no surprise that this behavior is driving mobile ad spend and increasing demand for engaging content with shorter time frames to get it done. In this session, Meagan Suckling, Director of Brand Partnerships, addresses the problem of how brands have more options today to create content, yet are not set up to create content at scale. Actionable takeaways include how to scale content across multiple channels, learning which channels to prioritize for maximum engagement and types of content that resonate with customers.

. Meagan Suckling, Director of Strategic Partnerships, Shutterstock
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10:00AM

Jessica Sorentino

Founder & Creative Director

Releve Branding Agency

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Rachel King

Co-Founder & Creative Director

EditMate

Associated Talks:

10:00AM - Day 1

View Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment

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Alina Dolgolenko

Head of Social Media

PADDLE8

Associated Talks:

10:00AM - Day 1

View Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment

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Mack Sovereign

SVP, Content & Strategy

WAVE

Associated Talks:

10:00AM - Day 1

View Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment

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Robert Monek

Executive Producer, Digital & Social Media

Disney ABC

Associated Talks:

10:00AM - Day 1

View Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment

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Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment

  • Exploring the rise of Snapchat/Instagram ephemeral content – storytelling in 10s or less
  • The dominance of video across social platforms
  • Targeting your audience on platforms they already exist
  • Looking to the future – how effective storytelling will generate ROI
Moderator: . Jessica Sorentino, Founder & Creative Director, Releve Branding Agency
. Rachel King, Co-Founder & Creative Director, EditMate
. Alina Dolgolenko, Head of Social Media, PADDLE8
. Mack Sovereign, SVP, Content & Strategy, WAVE
. Robert Monek, Executive Producer, Digital & Social Media, Disney ABC
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10:40AM

Anthony Svirskis

CEO

TRIBE

Associated Talks:

10:40AM - Day 1

View Turning your Customers into your Creative Department

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Turning your Customers into your Creative Department

Today’s marketer has unparalleled access to the most powerful digital media platforms we’ve ever seen. Yet while the Googles and Facebooks of the world have invested in media distribution, to truly achieve performance from these channels, a marketer needs content. Tonnes of it. In this session Anthony will uncover why your customers are now the fastest growing creative solution on the planet. You’ll learn how to find them and tap into their creativity to produce high quality content celebrating your brand; and drive your digital media performance to unprecedented levels.

 

. Anthony Svirskis, CEO , TRIBE
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10:55AM

Speed Networking & Break

12:00PM

Stephen Murphy

SVP, USA

Beano Studios

Associated Talks:

12:00PM - Day 1

View Generation Alpha: Understanding the iPad generation – and How to Create Content For Them

04:40PM - Day 1

View Panel: Going Viral: Taking Storytelling to the Next Level

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Generation Alpha: Understanding the iPad generation – and How to Create Content For Them

In this session, Beano Studios, the kid-first consultancy, will outline for the first time their unique research into Generation Alpha and offer examples of content solutions and partnerships to help target this tricky demographic.

Gen Alpha kids have been arriving since 2010, the year the iPad launched, and they are the children of the much-maligned millennials. We will hit peak Gen Alpha in 2025 – by which time there will be 2 billion around the globe – and it’s looking like they will be world changers with a progressive and compassionate outlook, with a touch of conservatism.

Somewhat surprisingly, the younger generation are likely to spend more time away from their devices from their parents. They are also super-influential – but in unexpected ways. Whilst pester power has generally been associated with fast food and the latest toys, Generation Alpha exert their influence on the world around them through positive pester power, tech-enabled creativity and progressive attitudes to gender, sexuality and social identity.

These kids aren’t expecting their parents, charities or governments to change the world… they plan to do it themselves!

For example, a key area of our study reveals Activists in the Home: From school strikes to protesting against single use plastics, Gen Alpha kids are the activists in the home. They question everything from stereotypes on gender to climate change denial.

Global brands have been talking about sustainability issues for some time – yet generally by thinking how to engage with millennials and Gen Z… but these findings raise serious challenges about how to target young kids. They are not only tomorrow’s consumers – they are today’s influencers.

 

. Stephen Murphy, SVP, USA, Beano Studios
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12:30PM

Matt Wurst

Managing Director

revelation

Associated Talks:

12:30PM - Day 1

View Navigating in a C2C World: How Content Drives Culture and Commerce

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Navigating in a C2C World: How Content Drives Culture and Commerce

  • We live in a C2C world, where Content drives Culture… and where Culture drives Commerce.
  • As audiences expectations and behaviors evolve, brands and marketers MUST reclaim ownership of their content, data & relationship with consumers.
  • The approach to content must be holistic, balancing lifestyle content and lifecycle content to drive the consumer journey.
. Matt Wurst, Managing Director , revelation
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01:00PM

Will Cady

Chief Memeorologist

Reddit

Associated Talks:

01:00PM - Day 1

View Community-Based Approach To Brand Strategy

02:30PM - Day 1

View Panel: Future of Social: Essential Trends & Strategies for 2019

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Community-Based Approach To Brand Strategy

. Will Cady, Chief Memeorologist, Reddit
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01:30PM

Lunch Break

02:30PM

Jimmy Newson

Inbound Sales and Marketing Consultant

JimmyNewson.com - Hubspot Sales Partner

Associated Talks:

05:20PM - Day 1

View How to Generate Better Leads Using Lead Magnets

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Kaki Stergiou

VP, Head of Content

Sony Music Entertainment

Associated Talks:

02:30PM - Day 1

View Panel: The Future of Content Marketing & Customer Engagement Strategies

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Warren St. John

CEO

Patch

Associated Talks:

02:30PM - Day 1

View Panel: The Future of Content Marketing & Customer Engagement Strategies

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Meagan Suckling

Director of Strategic Partnerships

Shutterstock

Associated Talks:

09:30AM - Day 1

View Scaling Branded Content

02:30PM - Day 1

View Panel: The Future of Content Marketing & Customer Engagement Strategies

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Panel: The Future of Content Marketing & Customer Engagement Strategies

  • Exploring content types; video, news, blogs and innovative ways of interaction
  • Why a Mobile-First Approach?
  • Measuring engagement across platforms
  • The consumer shift – what are the expectations & purchasing habits with new technologies – AR, VR & AI
Moderator: . Jimmy Newson, Inbound Sales and Marketing Consultant, JimmyNewson.com - Hubspot Sales Partner
. Kaki Stergiou, VP, Head of Content, Sony Music Entertainment
. Warren St. John, CEO , Patch
. Meagan Suckling, Director of Strategic Partnerships, Shutterstock
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03:10PM

Randy Rayess

Co Founder

Outgrow

Associated Talks:

03:10PM - Day 1

View Growth Marketing in a Noisy World

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Growth Marketing in a Noisy World

Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot’s free marketing grader, Moz’s site analyzer, VenturePact’s mobile app cost calculator, new york times’s dialect quiz, Ikea’s AR app, L’Oreal’s AR app and Nike’s fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.

. Randy Rayess, Co Founder, Outgrow
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03:40PM

Oshiya Savur

Sr. Director NA Marketing

Revlon

Associated Talks:

03:40PM - Day 1

View Brand Strategy in a Digital Age

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Brand Strategy in a Digital Age

  • How has the definition of “brand” changed?
  • Matching your brand code to the modern consumer
  • Surviving and thriving in a digital consumer world
. Oshiya Savur, Sr. Director NA Marketing, Revlon
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04:10PM

Networking Break

04:40PM

Jessica Sorentino

Founder & Creative Director

Releve Branding Agency

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Jesse Channon

Chief Revenue Officer

SocialNative

Associated Talks:

04:40PM - Day 1

View Panel: Importance of UGC: The Invaluable Addition to your Content Strategy 

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Lee Somerhalder

Digital Marketing & Strategy Manager

Yamaha Motor Corporation, USA

Associated Talks:

04:40PM - Day 1

View Panel: Importance of UGC: The Invaluable Addition to your Content Strategy 

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Kate Gagnon

Senior Digital Marketing Manager

OXO

Associated Talks:

04:40PM - Day 1

View Panel: Importance of UGC: The Invaluable Addition to your Content Strategy 

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Jennifer Verdon

Social Media Lead

Blue Buffalo Co

Associated Talks:

04:40PM - Day 1

View Panel: Importance of UGC: The Invaluable Addition to your Content Strategy 

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Panel: Importance of UGC: The Invaluable Addition to your Content Strategy 

  •  How user-generated content is a fundamental element of any engaging marketing strategy
  • Tactics for using UGC to connect and create content that resonates with customers
  • Exploring human-centred marketing strategies
  • How to use UGC to build communities and identify authentic brand influencers
Moderator: . Jessica Sorentino, Founder & Creative Director, Releve Branding Agency
. Jesse Channon, Chief Revenue Officer, SocialNative
. Lee Somerhalder, Digital Marketing & Strategy Manager, Yamaha Motor Corporation, USA
. Kate Gagnon, Senior Digital Marketing Manager , OXO
. Jennifer Verdon, Social Media Lead, Blue Buffalo Co
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05:20PM

Allie Miller

Senior Media Planner

Dell

Associated Talks:

05:20PM - Day 1

View Cutting to the Future: Staying Ahead of Consumer Behavior

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Eric Merkow

Industry Manager

Facebook

Associated Talks:

05:20PM - Day 1

View Cutting to the Future: Staying Ahead of Consumer Behavior

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Cutting to the Future: Staying Ahead of Consumer Behavior

Mobile technologies are dramatically and rapidly shifting consumer content consumption – and promises to evolve as new innovations challenge and introduce new consumer expectations. Mobile users are dictating how content is viewed when it is enjoyed and when it is shared. This intersection of consumer preference and ever-evolving technology demands an updated strategy for mobile, specifically video. In this session, Facebook and client will detail:

  • How to “future proof” your business to anticipate fluctuating consumer preferences, 5G and the next new wave of technology
  • Next steps to develop a long-form content strategy to reach the right audience, exactly where they are and at the right time, to drive business results
  • Specific marketing executions showing how Dell has used targeted solutions to foster a community via content that captures and retains consumer attention
. Allie Miller, Senior Media Planner, Dell
. Eric Merkow, Industry Manager, Facebook
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05:50PM

Networking Drinks

07:00PM

End of Day One