Content & Digital Brand Strategy

• How to creating a cohesive brand identity on multiple platforms
• The importance of engaging with your audience but with personality
• Optimizing growth with your digital brand strategy

• Exploring the rise of Snapchat/Instagram ephemeral content – storytelling in 10s or less
• The dominance of video across social platforms
• Targeting your audience on platforms they already exist
• Looking to the future – how effective storytelling will generate ROI

• Exploring content types; video, news, blogs and innovative ways of interaction
• Why a Mobile First Approach?
• How to gain trust through Content Marketing?
• The Impact of AI assistants and customer interaction with content
• The future of  customer engagement with the rise of voice-controlled Search
• The consumer shift – what are the expectations & purchasing habits with new technologies – AR, VR & AI

• How has the definition of “brand” changed?
• Matching your brand code to the modern consumer
• Surviving and thriving in a digital consumer world

•  How user-generated content is a fundamental element of any engaging marketing strategy
• Tactics for using UGC to connect and create content that resonates with customers
• Exploring human-centred marketing strategies
• How to use UGC to build communities and identify authentic brand influencers

Marketers today recognize the growing importance of cultivating a loyal customer base. Turns out, a brands mobile app can serve as one of the most effective vehicles for building loyal relationships with their consumers. Come learn from Jonathan Pelosi, as he shares Google’s latest research and insights on how mobile apps can drive loyalty, and how you as marketers can make the most of this opportunity.