Content & Digital Brand Strategy

• How to create a consistent message across your digital channels
• Creating a multi-channel customer experience
• Placing budget in your brand experience

• Exploring the rise of Snapchat/Instagram ephemeral content – storytelling in 10s or less
• The dominance of video across social platforms
• Targeting your audience on platforms they already exist
• Looking to the future – how effective storytelling will generate ROI

• The value of video of marketing
• Creating interactive experience through video
• Integrating across your omnichannel experience 

• Exploring content types; video, news, blogs and innovative ways of interaction
• Why a Mobile First Approach?
• How to gain trust through Content Marketing?
• The Impact of AI assistants and customer interaction with content
• The future of  customer engagement with the rise of voice-controlled Search
• The consumer shift – what are the expectations & purchasing habits with new technologies – AR, VR & AI

• Discerning consumers; Conveying authenticity and transparency
• The importance of creating omnichannel & multimedia campaigns
• Is video the future of content?

Marketers today recognize the growing importance of cultivating a loyal customer base. Turns out, a brands mobile app can serve as one of the most effective vehicles for building loyal relationships with their consumers. Come learn from Jonathan Pelosi, as he shares Google’s latest research and insights on how mobile apps can drive loyalty, and how you as marketers can make the most of this opportunity.