Day 1

7 November 2018

Content & Social Media Marketing

09:00AM

Chair’s Welcome & Opening Remarks

Glen Gilmore

Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Author. Rutgers Business School Instructor

GlenGilmore #SocBiz

Associated Talks:

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. Glen Gilmore, Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Author. Rutgers Business School Instructor, GlenGilmore #SocBiz

09:10AM

Digital Diplomacy & Crises: the UN’s Multilingual Social Media Approach

Nancy Groves

Head of Social Media

United Nations Department of Public Information

Associated Talks:

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  • Managing tone and reaction
  • The importance of successfully monitoring your online presence
  • Working across the company to ensure everyone remains on brand
. Nancy Groves, Head of Social Media , United Nations Department of Public Information

09:40AM

Why You’re Being Scammed Out of 96%… 25% of the Time.

Steven Bartlett

CEO

Social Chain Group

Associated Talks:

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  • Influencer fraud is the industry phrase of the year after tools that allow follower and engagement manipulation became commonplace within our industry. I will be discussing how influencer marketing has evolved over the years and where it’s headed in 2019.
  • After Donald Trump was elected as President of United States, aspects of marketing were flipped on their head. I will be discussing how this general election has changed Marketing forever.
  • There are more ways than ever to develop your social media campaigns to the next level. I will additionally be informing you of everything you need to know about the future of Social Media.
. Steven Bartlett, CEO , Social Chain Group

10:10AM

Panel: The Future of Content Marketing: Engaging Consumers with Content & New Technologies

Dalia Strum

Founder

RethinkConnect.com

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  • Exploring content types; video, news, blogs and innovative ways of interaction
  • Why a Mobile First Approach?
  • How to gain trust through Content Marketing?
  • The Impact of AI assistants and customer interaction with content
  • The future of  customer engagement with the rise of voice-controlled Search
  • The consumer shift – what are the expectations & purchasing habits with new technologies – AR, VR & AI
Moderator: . Dalia Strum, Founder, RethinkConnect.com
. Karalyn Zamora, Director of Digital Marketing, Gravity Products
. Tim Fullerton, Head of Social, WeWork
. Khalil Jetha, Vice President - Audiences, Emerging Brands, Great Big Story (CNN)
. Paul Cowan, VP Marketing, Shutterstock Custom

10:50AM

Storytelling for the Next Generation

Meaghan Morelli

Director of Digital Content

Subway Restaurants

Associated Talks:

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  • How Gen Z is changing the way we tell our stories
  • How to connect and engage authentically
  • Who’s doing it right
. Meaghan Morelli, Director of Digital Content, Subway Restaurants

11:20AM

Networking Break

11:50AM

Video and Ephemeral Content – the Present and Future King. Effective Storytelling in a Crowded Environment

  • Exploring the rise of Snapchat/Instagram ephemeral content – storytelling in 10s or less
  • How these techniques enhance long term strategies
  • The dominance of video across social platforms
  • Targeting your audience on platforms they already exist
  • Looking to the future – how effective storytelling will generate ROI
. Robert Monek, Executive Producer, Digital & Social Media, Disney ABC

12:20PM

Scaling Branded Visual Content

As Mary Meeker outlined in her 2017 internet trends report, adults are spending an average of 3+ hours per day looking at digital media on mobile devices. It’s no surprise that this behavior is driving mobile ad spend and an increasing demand for engaging content with shorter time frames to get it done. In this session, Grant Munro, SVP of Shutterstock Custom and Co-Founder of Flashstock, addresses the problem of how brands have more options today to create content, yet are not set up to create content at scale. Actionable takeaways include how to scale content across multiple channels, learning which channels to prioritize for maximum engagement and types of content that resonate with customers.

. Paul Cowan, VP Marketing, Shutterstock Custom

12:50PM

Panel: Future of Social: What Marketers need to know for 2019 & beyond

Nandita Bose

U.S. Retail Correspondent

Reuters

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Sana Ashraf

COVERGIRL Digital and Social Media Brand Manager

Coty Inc.

Associated Talks:

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Mario Trubiano

Global Social Media & Marketing Lead

World Bank Group

Associated Talks:

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Kate Gagnon

Senior Digital Marketing Manager

OXO

Associated Talks:

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Matthew Kobach

Head Social

NYSE

Associated Talks:

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  • Social Shopping – overkill or opportunity?
  • Organic V. Paid – combining strategies for maximum impact.
  • Making sense of social data with metrics that matter
  • Designing on trend & rewarding influencer campaigns
  • Using chatbots to engage with your target audience
Moderator: . Nandita Bose, U.S. Retail Correspondent, Reuters
. Sana Ashraf, COVERGIRL Digital and Social Media Brand Manager , Coty Inc.
. Mario Trubiano, Global Social Media & Marketing Lead, World Bank Group
. Kate Gagnon, Senior Digital Marketing Manager , OXO
. Jennifer Verdon, Social Media Strategist, Jennifer Verdon
. Matthew Kobach, Head Social , NYSE

01:30PM

Networking Lunch

02:30PM

Growing Your Brand Through Social Listening

Mia Vallo

VP, Analytics

National Geographic

Associated Talks:

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  • Measuring social sentiments for your brand
  • Overcoming challenges in social listening
  • Finding opportunities from social sentiments for your content and campaigns
  • Improving your audience engagement
. Mia Vallo, VP, Analytics , National Geographic

03:00PM

Human to Human Social Selling

Grad Conn

CXMO (Chief Experience Marketing Officer)

Sprinklr

Associated Talks:

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Today, there is no such thing as anonymous marketing. Customers expect transparency. If you’re a marketer, you can’t expect customers to tell you everything about themselves while you’re hiding behind a corporate ivory tower. The need for human-to-human connections is driving companies to look for technology that helps them become customer-centric marketers. In this presentation, Grad will chat about how companies can rely on social software to target a relevant audience, find the right people involved in the buying process and ultimately scale a human-to-human social selling strategy.

. Grad Conn, CXMO (Chief Experience Marketing Officer) , Sprinklr

03:30PM

Panel: The Power of the Micro-Influencer, Building Relationships & Measuring Success

Jessica Sorentino

Branding & Digital Marketing Specialist

Jessica Sorentino

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Katie Gagnon

Influencer Marketing and Talent Partnerships Manager

FabFitFun

Associated Talks:

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Lorelei Orfeo

Director of Social Media

Prose

Associated Talks:

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  • Building relationships with micro-influencers and brand ambassadors and their role within your campaigns
  • Analysing digital engagement beyond impressions, likes, clicks and opens
  • Exploring emotional impact and measuring the effect on ROI
  • Understanding how influencers become the voice of your brand and the risks associated
Moderator: . Jessica Sorentino, Branding & Digital Marketing Specialist, Jessica Sorentino
. Katie Gagnon, Influencer Marketing and Talent Partnerships Manager , FabFitFun
. Lorelei Orfeo, Director of Social Media , Prose

04:10PM

Networking Break

04:30PM

Bring Your Business Story to Life with Instagram Stories

Kerissa Chan

Client Solutions Manager

Facebook

Associated Talks:

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Creating engaging and creative content is a necessity in the age of social. During this session, you’ll gain insight into the rapid growth of Instagram Stories and learn firsthand how to use this format to drive your business forward.

Topics to be explored include:

  • How to get your message to stick if it disappears: The Power of Ephemerality and Storytelling
  • How to distill a complex product or services in less than 15 seconds
. Kerissa Chan, Client Solutions Manager, Facebook

05:00PM

Facebook Live 365: What we Learned during a Year of Digital Storytelling

Claire Elise Stephens

Producer and Presenter

GUINNESS WORLD RECORDS.™

Associated Talks:

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Keith Green

VP of B2B Communications & Partnerships

GUINNESS WORLD RECORDS.™

Associated Talks:

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When Facebook launched their Live platform in 2016, Guinness World Records was one of the first brands the social media platform partnered with, the mission: to deliver a year-long series of broadcasts, telling record-breaking stories from around the globe and even from outer space.  In this session, we go behind the scenes to discover how these shoots were brought to life and learn the key tips and trips to becoming a master digital storyteller

. Claire Elise Stephens, Producer and Presenter, GUINNESS WORLD RECORDS.™
. Keith Green, VP of B2B Communications & Partnerships , GUINNESS WORLD RECORDS.™

05:30PM

Networking Drinks & Close of Conference

Day 2

8 November 2018

Content & Social Media Marketing

09:20AM

Chair’s Welcome & Opening Remarks

Glen Gilmore

Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Author. Rutgers Business School Instructor

GlenGilmore #SocBiz

Associated Talks:

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. Glen Gilmore, Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Author. Rutgers Business School Instructor, GlenGilmore #SocBiz

09:30AM

Driving Client Results with Emotional Brand Storytelling

Michal Shapira

Senior Vice President of News Content Partnerships

CNN (Turner Ignite)

Associated Talks:

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  • The value of tapping into cultural moments and emotional brand storytelling
  • How innovative formats are creating new ways to connect with audiences
  • Leveraging social insights to inform content creative and distribution strategy
  • The power of context and trusted environments
. Michal Shapira, Senior Vice President of News Content Partnerships, CNN (Turner Ignite)

10:00AM

The State of Influencer Marketing

Todd Grossman

CEO Americas

Talkwalker

Associated Talks:

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  • FTC, GDPR: How will new regulations affect your 2019 campaigns?
  • From Lil Miquela to micro-influencers: how do you select the best ambassador for your brand?
  • The best KPIs to measure the ROI of your influencer program
. Todd Grossman, CEO Americas, Talkwalker

10:30AM

Panel: The Future of Customer Centricity; How Digital Insights Are Changing the Way Brands Identify, Analyse and Engage with Consumers

Nandita Bose

U.S. Retail Correspondent

Reuters

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  • How increasing availability of digital consumer data is changing the way brands understand consumers
  • The rise of social listening and how it influences decision making across marketing, sales, product, and insights departments
  • The increase of image usage on social media and how it’s changing the way brands understand and interact with consumers
Moderator: . Nandita Bose, U.S. Retail Correspondent, Reuters
. Taryn Pike, Consumer Insights Consultant  , Crimson Hexagon
. Paul Plumeri, VP of Global Brand Marketing, The Wall Street Journal
. Ainul Huda, Vice President, Audience Development & Analytics, Condé Nast
. Robert Monek, Executive Producer, Digital & Social Media, Disney ABC

11:10AM

Networking Break

12:15PM

The Future is Micro; well with Influencers…

As the social media landscape continues to take twists and turns, there is one thing that stays consistent – worth of mouth marketing. Influencer marketing is the fastest growing segment of marketing. In order for your brand to keep up, you’ll need to build an army of trusted ambassadors. We’ll talk about micro-influencers – those powerful bloggers, YouTubers and Instagrammers who have a small following that packs a powerful punch. You’ll walk away with some turnkey tips to get your micro-influencers program started.

. Amanda Alampi, Social Media Manager, Amnesty International USA

12:45AM

Pics or it didn’t happen – the Power of Infographics and Information Design

Robin Hüdepohl

Head of Department - Digital & Content Marketing Projects

Statista GmbH

Associated Talks:

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  • Implications of our “information overload” society
  • A journey through the jungle of infographics and why they stick in your head
  • Requirements, opportunities & results: what to consider when “statistifying” your marketing & comms work
. Robin Hüdepohl, Head of Department - Digital & Content Marketing Projects, Statista GmbH

01:00PM

Panel: One Screen, Two Screens, No Screens: How Content & Social Media Marketing will Evolve

Jessica Sorentino

Branding & Digital Marketing Specialist

Jessica Sorentino

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Michele McNamara

Vice President eCommerce

Chobani

Associated Talks:

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Florina Manusis

Head of Media and Digital - Consumer Goods Business

SWAROVSKI NORTH AMERICA LIMITED

Associated Talks:

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Julie Morris

Vice President, Media Partnerships

NBA

Associated Talks:

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  • Why do brands need to enhance customer engagement through a variety of channels
  • Omni-channel marketing – The top tactics for adapting for mobile, tablet, VR and connected devices
  • Measuring the effectiveness across platforms – Where to start and what matters?
Moderator: . Jessica Sorentino, Branding & Digital Marketing Specialist, Jessica Sorentino
. Michele McNamara, Vice President eCommerce, Chobani
. Florina Manusis, Head of Media and Digital - Consumer Goods Business, SWAROVSKI NORTH AMERICA LIMITED
. Julie Morris, Vice President, Media Partnerships , NBA

01:40PM

Networking Lunch

03:00PM

Making Sense of Social Data: Are you Winning the Race?

Melissa Romo

Global Head of Social Media & Content

Sage Software

Associated Talks:

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  • The Power of Social Data in Business Decisions
  • Which Analytics Really Matter to Your Senior Executives?
  • Factors that Will Help You Win the Race
. Melissa Romo, Global Head of Social Media & Content, Sage Software

03:30PM

Panel: Examining your Social & Influencer Strategy for 2018/19

Dalia Strum

Founder

RethinkConnect.com

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Lisa Bobroff

Senior Director, PR and Digital Engagement

ELEMIS

Associated Talks:

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Mickey Mantas

Marketing Lead, SRA.

Siemens

Associated Talks:

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  • Understanding which influencers work for your brand.
  • How to ensure authenticity and relevancy is a fundamental part of your strategy
  • What do when it goes wrong with influencers?
  • Calculating the ROI for your strategy
  • Making sense of social data – find, understand and engage the audience that matters to your business
Moderator: . Dalia Strum, Founder, RethinkConnect.com
. Lisa Bobroff, Senior Director, PR and Digital Engagement, ELEMIS
. Mickey Mantas, Marketing Lead, SRA., Siemens
. Mallorie Rosenbluth, Head of Social Media, Grubhub and Seamless
. Amanda Alampi, Social Media Manager, Amnesty International USA

04:10PM

Digital Well-Being: A movement of Happier, Healthier People

In the world of social media and amazing digital experiences, there is an opportunity to deliver valuable, relevant content – but at what cost? Digital addiction has gotten so bad that psychologists even coined a word, nomophobia, for the irrational fear of being without one’s phone.

Studies have shown how overuse of screen-time and social media can affect sleep, self-esteem, relationships, and learning.  Now is the time to be a thought leader in this space to promote wellness, and responsibility. We must educate employers, employees, parents, and caregivers to provide support and help each other  – because of we all struggle with it!

The “Turn off and Tune in” movement is clearly resonating with people, yet is only in its very early stages. A cottage industry of apps are popping up that motivate positive behavior, and we are not even close to the ceiling of this opportunity.

. Jennifer Verdon, Social Media Strategist, Jennifer Verdon

04:40PM

Close of Conference