Day 1 - 11 September 2019

Content, Influencer & Social Media Marketing

08:55AM

Content, Influencer & Social Media – Chair’s Welcome & Opening Remarks

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09:00AM

How to Define & Maintain A Unique Brand Voice on Social

  • Key tactics to help define a unique social voice
  • Learn to know where your Brand Voice matters the most
  • Monitoring and learning to be flexible
  • The importance of teaching your team to bring your voice alive
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09:30AM

Morning Sponsor Presentation 1 – Day 1

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10:00AM

Panel: Customer Engagement Strategies with Content Marketing & New Technologies

  • Exploring content types; video, news, blogs and innovative ways of interaction
  • Why a Mobile First Approach?
  • How to gain trust through Content Marketing?
  • The Impact of AI assistants and customer interaction with content
  • The future of  customer engagement with the rise of voice-controlled Search
  • The consumer shift – what are the expectations & purchasing habits with new technologies – AR, VR & AI
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10:40AM

Morning Sponsor Presentation 2 – Day 1

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10:55AM

Speed Networking & Break

11:40AM

It’s Not Enough to Create Just a Great Piece of Content

  • How to innovate your content creation and longevity
  • Understanding how content can be used across departments
  • Why brands should re-evaluate their content strategy in 2019.
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12:10PM

Lunchtime Sponsor Presentation 2 – Day 1

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12:40AM

Tactics and Best Practices for Brand Storytelling

  • How to create an authentic & personal experience
  • Why should brands adopt a newsroom mentality with storytelling?
  • The best technologies to publish effectively
  • Why a scientific approach will support creative campaigns?
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01:10PM

Lunch Break

02:10PM

Panel: Future of Social: Essential Trends & Strategies for 2019

  • Building meaningful customer relationships with authenticity
  • The shift to 1:1 interaction with customers for engagement & growth
  • Building community, trust & socialization on your channels
  • Designing on trend & rewarding influencer campaigns
  • Chatbots – Why are they important for engagement on social?
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02:50PM

Afternoon Sponsor Presentation 3 – Day 1

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03:20PM

Crisis Control – Managing your Social Presence and Keeping on Brand in Times of Difficulty

  • Managing tone and reaction
  • The importance of successfully monitoring your online presence
  • Working across the company to ensure everyone remains on brand
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03:40PM

Networking Break

04:15PM

Afternoon Sponsor Presentation 10 – Day 1

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04:30PM

Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment

  • Exploring the rise of Snapchat/Instagram ephemeral content – storytelling in 10s or less
  • The dominance of video across social platforms
  • Targeting your audience on platforms they already exist
  • Looking to the future – how effective storytelling will generate ROI
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05:10PM

Developing a High-Performing Social Listening Strategy

  • Learn how to create an insight-driven content strategy
  • The importance of customer profiling within your strategy?
  • How to detect influencers
  • Analysing UGC and benchmarking your popular content
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05:45PM

Networking Drinks

Day 2 - 12 September 2019

Content, Influencer & Social Media Marketing

09:20AM

Content, Influencer & Social Media – Chair’s Welcome & Opening Remarks

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09:30AM

Beyond Likes & Page Views: An Effective Content Strategy

  • Locking down your content strategy goals
  • A holistic view to content data & metrics
  • Building a brand through content engagement
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10:00AM

Panel: The Value of Creating a Customer-Centric Social Media Strategy

  • Why should brands look towards a customer-centric strategy
  • How do brands create – true customer centricity – across all brand touchpoint
  • Why digital consumer data is so influential in creating experiences and understanding consumers
  • How social listening is driving collaboration across marketing, sales, product, and insights departments
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10:40AM

Morning Sponsor Presentation 1 – Day 2

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11:10AM

Speed Networking & Break

12:10PM

Social Analytics – What really Matters when reporting?

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12:40AM

Lunchtime Sponsor Presentation 2 – Day 2

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01:10PM

A Perfect Match: Content Marketing and the Science of Automation

  • How machine learning algorithms can be used effectively for better productivity
  • Enhancing targeted and personalized content with increase ROI
  • Creating personal brand experiences with the right content at the right time
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01:30PM

Lunch Break

02:30PM

Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

  • Understanding which influencers work for your brand.
  • How to ensure authenticity and relevancy is a fundamental part of your strategy
  • What do when it goes wrong with influencers?
  • Should you give influencers creative freedom?
  • Calculating the ROI for your strategy
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03:10PM

Afternoon Sponsor Presentation 8 – Day 2

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03:25PM

The Power of Sharing: Adapting Brand Storytelling for Social

  • The psychology of why we share
  • Original content creation for brand storytelling
  • The best-case studies, examples & insights from the world of social
  • Insight into some of The Hook’s best performing campaigns
  • Inspiration on how to maximise content individually and collectively for social platforms
  • What about influencers? How to match talent to your campaign.
  • Looking to the future of social video and adapting your strategy
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04:00PM

Close of Conference