Influencer & Social Media Marketing

• Where is influencer marketing developing and how will it work for brands
• Which influencers should brands be working within 2020
• Ensuring authenticity and relevancy in your influencer strategy
• What to do when it goes wrong?
• Calculating the ROI for your strategy

• Learn about the different type of influencers and emerging influencers that are set to rise in 2021
• Understanding the power of short-form content and consumer engagement
• Exploring the shift in campaign ownership since COVID-19 and the opportunities it opens to brands
• Hot tips and tactics to implement in your strategy right now

• Explore how brands are using social listening and analytics to measure campaign performance
• Evaluate the impact of your campaigns with your audience
• Deliver actionable insights based on social sentiment.

Business operations are becoming increasingly complex. So is the social media landscape. Paragone helps you see where your social ad budgets are generating the most revenue. Attend our session to learn how you can track your social ad ROI according to business dimension, in real-time.

Join Paragone’s product experts to learn how to use our new Business Dimension Labels to customize and track social ad performance by business dimension, such as brand, product category, region, etc.

Our session will cover:

• Tracking ROI of your social ads across business dimensions, in real time
• Setting up custom metrics and automating pivot tables
• Drawing insights from social ad performance by business dimension

• What is ‘glocal’ marketing and why brands fail to implement it;
• What you should pay attention to when finding cultural differences;
• How visual content can reveal cultural insights.

• Where Gen Z lives (and plays) online
• What they value (and despise)
• How brands can (and should) reach them
• What successfully gen z marketing looks like
• The future of influence amongst this demograpic

• Trends with purchasing behavior based on companies that give back (especially with millennials)
• Trends on importance of CSR during the pandemic
• How CSR is changing to engage customers in the experience
• How to make social responsibility tangible, experiential, and shareable for customers
• Example of how GiftAMeal uses these lessons to drive traffic for restaurants
• How GiftAMeal measures ROI for restaurants (and how you can conduct similar case studies to measure value)
• Lessons learned for applying social impact messaging in multiple channels: sales, product, marketing, PR, company actions, hiring, etc

From book deals, to developing merch with platforms like Teespring or Society6, to private-label influencer collections like Amazon’s The Drop or Revolve & Alliance Apparel deals, to maintaining brand relevancy across multiple social media platforms, the American Influencer Council panelists will discuss the current state of the creator enterprise. The conversation will address strategies to monetize from your brand equity instead of relying solely on traditional sponsored content deals.

• Reviewing emails that catch attention
• Discuss campaigns that excited the creators and why
• Discuss campaigns that frustrated creators and why