Day 1 - 24 March 2021

09:00AM

Maximize Your Influencer Marketing Strategy for Growth & ROI

  • Where is influencer marketing developing and how will it work for brands
  • Which influencers should brands be working within 2020
  • Ensuring authenticity and relevancy in your influencer strategy
  • What to do when it goes wrong?
  • Calculating the ROI for your strategy
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09:20AM

Influencer and Social Media Gold Sponsor Morning

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09:50AM

Amy Choi

Head of Brand Partnerships

ShopStyle Collective

Associated Talks:

09:50AM - Day 1

View The new influencers on the block: How to build effective brand relationships

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The new influencers on the block: How to build effective brand relationships

  • Learn about the different type of influencers and emerging influencers that are set to rise in 2021
  • Understanding the power of short-form content and consumer engagement
  • Exploring the shift in campaign ownership since COVID-19 and the opportunities it opens to brands
  • Hot tips and tactics to implement in your strategy right now
. Amy Choi, Head of Brand Partnerships, ShopStyle Collective
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10:10AM

Influencer and Social Media Gold Sponsor Mid-Morning

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10:30AM

Engaging Storytelling: Capturing your Audience’s Attention

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12:00PM

Data to Insights: Social Listening Strategies to Implement Now

  • Explore how brands are using social listening and analytics to measure campaign performance
  • Evaluate the impact of your campaigns with your audience
  • Deliver actionable insights based on social sentiment.
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12:20PM

Nicolas Roux

Product Manager

Paragone.ai

Associated Talks:

12:20PM - Day 1

View See how you can track social ad ROI by business dimension in real-time

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See how you can track social ad ROI by business dimension in real-time

Business operations are becoming increasingly complex. So is the social media landscape. Paragone helps you see where your social ad budgets are generating the most revenue. Attend our session to learn how you can track your social ad ROI according to business dimension, in real-time.

Join Paragone’s product experts to learn how to use our new Business Dimension Labels to customize and track social ad performance by business dimension, such as brand, product category, region, etc.

Our session will cover:

  • Tracking ROI of your social ads across business dimensions, in real time
  • Setting up custom metrics and automating pivot tables
  • Drawing insights from social ad performance by business dimension
. Nicolas Roux, Product Manager , Paragone.ai
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12:50PM

Alina Hura

Marketing Manager

YouScan

Associated Talks:

12:50PM - Day 1

View Why monitoring cultural differences is a must in 2021?

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Why monitoring cultural differences is a must in 2021?

  • What is ‘glocal’ marketing and why brands fail to implement it;
  • What you should pay attention to when finding cultural differences;
  • How visual content can reveal cultural insights.
. Alina Hura, Marketing Manager, YouScan
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01:00PM

Todd Anderman

President

Doing Things Media

Associated Talks:

01:00PM - Day 1

View The New CRM: Culturally Relevant Marketing … through Memes

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The New CRM: Culturally Relevant Marketing … through Memes

. Todd Anderman, President, Doing Things Media
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01:20PM

Jordan Markowski

VP Digital

Edelman

Associated Talks:

01:20PM - Day 1

View Connecting with the Future – Marketing to Gen Z

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Connecting with the Future – Marketing to Gen Z

  • Where Gen Z lives (and plays) online
  • What they value (and despise)
  • How brands can (and should) reach them
  • What successfully gen z marketing looks like
  • The future of influence amongst this demograpic
. Jordan Markowski, VP Digital, Edelman
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02:10PM

Andrew Glantz

Founder and CEO

GiftAMeal

Associated Talks:

02:10PM - Day 1

View Utilizing Social Impact to Drive Measurable ROI

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Utilizing Social Impact to Drive Measurable ROI

  • Trends with purchasing behavior based on companies that give back (especially with millennials)
  • Trends on importance of CSR during the pandemic
  • How CSR is changing to engage customers in the experience
  • How to make social responsibility tangible, experiential, and shareable for customers
  • Example of how GiftAMeal uses these lessons to drive traffic for restaurants
  • How GiftAMeal measures ROI for restaurants (and how you can conduct similar case studies to measure value)
  • Lessons learned for applying social impact messaging in multiple channels: sales, product, marketing, PR, company actions, hiring, etc
. Andrew Glantz, Founder and CEO, GiftAMeal
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02:30PM

LIVE Platinum Sponsor Panel

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03:20PM

Qianna Smith Bruneteau

Founder

American Influencer Council

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Lisa DiCicco Cahue

Fashion Creator

Lisa DiCicco Cahue

Associated Talks:

03:20PM - Day 1

View OnDemand Panel: Creator Content Monetization Strategies: Commerce. Product Development. Platform Diversification

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Erick Hercules

Board Secretary-General

American Influencer Council

Associated Talks:

03:20PM - Day 1

View OnDemand Panel: Creator Content Monetization Strategies: Commerce. Product Development. Platform Diversification

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Aliza Licht

Board VP

American Influencer Council

Associated Talks:

03:20PM - Day 1

View OnDemand Panel: Creator Content Monetization Strategies: Commerce. Product Development. Platform Diversification

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OnDemand Panel: Creator Content Monetization Strategies: Commerce. Product Development. Platform Diversification

From book deals, to developing merch with platforms like Teespring or Society6, to private-label influencer collections like Amazon’s The Drop or Revolve & Alliance Apparel deals, to maintaining brand relevancy across multiple social media platforms, the American Influencer Council panelists will discuss the current state of the creator enterprise. The conversation will address strategies to monetize from your brand equity instead of relying solely on traditional sponsored content deals.

Moderator: . Qianna Smith Bruneteau, Founder, American Influencer Council
. Lisa DiCicco Cahue, Fashion Creator, Lisa DiCicco Cahue
. Erick Hercules, Board Secretary-General, American Influencer Council
. Aliza Licht, Board VP, American Influencer Council
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Day 2 - 25 March 2021

10:30AM

Mylen Yamamoto Tansingco

Talent Manager

Clique-Now

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Richie Le

Creator

Richie Le Collection

Associated Talks:

10:30AM - Day 2

View Best Practices that Excite and Engage Creators when Pitching your Influencer Marketing Campaign

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Andrew J Fung & David B Fung

Creators

of The Fung Brothers

Associated Talks:

10:30AM - Day 2

View Best Practices that Excite and Engage Creators when Pitching your Influencer Marketing Campaign

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Best Practices that Excite and Engage Creators when Pitching your Influencer Marketing Campaign

  • Reviewing emails that catch attention
  • Discuss campaigns that excited the creators and why
  • Discuss campaigns that frustrated creators and why
Moderator: . Mylen Yamamoto Tansingco, Talent Manager, Clique-Now
. Richie Le, Creator , Richie Le Collection
. Andrew J Fung & David B Fung, Creators, of The Fung Brothers
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