Day 1 - 16 September 2020

08:00AM

Registration Opens

08:50AM

Glen Gilmore

Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Author. Rutgers Business School Instructor

GlenGilmore #SocBiz

Associated Talks:

08:50AM - Day 1

View Influencer & Social Media – Chair’s Welcome & Opening Remarks

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Influencer & Social Media – Chair’s Welcome & Opening Remarks

. Glen Gilmore, Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Author. Rutgers Business School Instructor, GlenGilmore #SocBiz
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09:00AM

Best Practices for Brands: Macro and Micro Influencer Campaigns

  • Which social channels are used to target your audience and to build brand awareness
  • How the brand works with macro and micro-influencers within their marketing strategies
  • Appeal to the right audiences by choosing influencers based on their interests, and demographics
  • How personas determine the selection of the influencer
  • Best practices for Macro- and Micro-Influencer campaigns
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09:30AM

Paulo Almeida

CEO & Founder

Clientscape

Associated Talks:

09:30AM - Day 1

View Track Sponsor Keynote – Clientscape

10:00AM - Day 1

View Panel: The Value of Creating a Customer-Centric Social Media Strategy

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Track Sponsor Keynote – Clientscape

. Paulo Almeida, CEO & Founder , Clientscape
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10:00AM

Panel: The Power of Social in 2020

  • Going back to basics – brands creating connections and experiences to enhance engagement
  • How to be truly Authentic across social channels
  • Utilizing Social Shopping to enable convenience and purchase funnels
  • Why communities are the secret weapon for 2020
  • Creating engaging stories to enhance the brand experience
  • The evolution in influencer marketing & how brands are working with influencers
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10:40AM

Panel Discussion: Netbase

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11:20AM

Morning Networking Break

12:00PM

Engaging Storytelling: Capturing your Audience’s Attention

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12:30PM

Sprout Social Keynote

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01:00PM

Influencer & Social Sponsor Quick Fire Presentation

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01:15PM

Lunch & Networking Break

02:30PM

Panel: Maximize Your Influencer Marketing Strategy for Growth & ROI

  • Where is influencer marketing developing and how will it work for brands
  • Which influencers should brands be working within 2020
  • Ensuring authenticity and relevancy in your influencer strategy
  • What to do when it goes wrong?
  • Calculating the ROI for your strategy
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03:10PM

Influencer & Social Sponsor Afternoon Presentation

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03:40PM

Data Driven Storytelling for Truly Connected Social Experience

  • Social data can drive more impactful content
  • Social Listening – Understanding the real-time data
  • How to use social data to create smarter campaigns to connect with your audience
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04:00PM

Afternoon Networking Break

04:30PM

Panel: Connecting with your Audience: Exploring Analytics & Social Listening Strategies

  • Understanding the strengths and uses of social media listening and analytics.
  • Reviewing the importance of using both listening and analytics in measuring campaign performance and planning a social media strategy.
  • Exploring real-time examples of how insights help spot emerging trends & delivering messaging that connect with customers
  • Why actionable insights support customer targeting & long-term customer relationships
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05:10PM

Getting Started With TikTok: Leveraging 15-Second Attention Spans

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05:40PM

Networking Drinks

06:40PM

End of DMWF North America Day One

Day 2 - 17 September 2020

08:30AM

Registration Opens

09:20AM

Influencer & Social Media – Chair’s Welcome & Opening Remarks

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09:30AM

Creating a Customer-Centric Social Media Strategy

  • Why should brands look towards a customer-centric strategy
  • How do brands create – true customer-centricity – across all brand touchpoint
  • Why digital consumer data is so influential in creating experiences and understanding consumers
  • How social listening is driving collaboration across marketing, sales, product, and insights departments
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10:00AM

Panel: Harnessing the Power of Digital Communities on Social

  • The importance of building an engaged community and the opportunities it creates
  • Letting your fans speak for your brand
  • Why engage & invest with niche customer community for customer loyalty
  • Opening the authentic content & brand influencers
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10:40AM

Influencer & Social Sponsor Morning Presentation

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11:10AM

Morning Networking Break

11:45AM

Influencer & Social Sponsor Quick Fire Presentation

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12:00PM

Data to Insights: Social Listening Strategies to Implement Now

  • Explore how brands are using social listening and analytics to measure campaign performance
  • Evaluate the impact of your campaigns with your audience
  • Deliver actionable insights based on social sentiment.
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12:30PM

Lunch Networking Break

01:30PM

Keeping on Brand whilst Managing your Social Presence

  • Managing tone and reaction
  • The importance of successfully monitoring your online presence
  • Working across the company to ensure everyone remains on-brand
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02:00PM

Social Commerce: Leveraging Consumer Shopping Habits on Social Channels

  • A look at conversational commerce
  • Implementing an effective social commerce strategy
  • Exploring demographics on social to ensure effective targeting
  • Utilizing user-generated content
  • Tracking ROI on Social Ads
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02:30PM

DMWF Partner Panel Discussion

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03:10PM

Close of Conference