Content, Influencer & Social Media Marketing

• Key tactics to help define a unique social voice
• Learn to know where your Brand Voice matters the most
• Monitoring and learning to be flexible
• The importance of teaching your team to bring your voice alive

• Exploring content types; video, news, blogs and innovative ways of interaction
• Why a Mobile First Approach?
• How to gain trust through Content Marketing?
• The Impact of AI assistants and customer interaction with content
• The future of  customer engagement with the rise of voice-controlled Search
• The consumer shift – what are the expectations & purchasing habits with new technologies – AR, VR & AI

• How machine learning algorithms can be used effectively for better productivity
• Enhancing targeted and personalized content with increase ROI
• Creating personal brand experiences with the right content at the right time

• How to create an authentic & personal experience
• Why should brands adopt a newsroom mentality with storytelling?
• The best technologies to publish effectively
• Why a scientific approach will support creative campaigns?

• Building meaningful customer relationships with authenticity
• The shift to 1:1 interaction with customers for engagement & growth
• Building community, trust & socialization on your channels
• Designing on trend & rewarding influencer campaigns
• Chatbots – Why are they important for engagement on social?

• Managing tone and reaction
• The importance of successfully monitoring your online presence
• Working across the company to ensure everyone remains on brand

• Exploring the rise of Snapchat/Instagram ephemeral content – storytelling in 10s or less
• The dominance of video across social platforms
• Targeting your audience on platforms they already exist
• Looking to the future – how effective storytelling will generate ROI

• Learn how to create an insight-driven content strategy
• The importance of customer profiling within your strategy?
• How to detect influencers
• Analysing UGC and benchmarking your popular content

• Locking down your content strategy goals
• A holistic view to content data & metrics
• Building a brand through content engagement

• Why should brands look towards a customer-centric strategy
• How do brands create – true customer centricity – across all brand touchpoint
• Why digital consumer data is so influential in creating experiences and understanding consumers
• How social listening is driving collaboration across marketing, sales, product, and insights departments

Content consumption on mobile is changing, with engaging, full-screen storytelling formats becoming increasingly popular. While the web has the capabilities to support the creation of this type of content, the technical investment can be challenging. AMP stories enables the creation of visual content that is fast, open, and user-first in a way that is simple. Now, these stories can be monetized like any other website providing a more visually engaging option than standard display ads. In this session, you’ll learn about the integration and monetization of AMP stories and why publishers like CNN, Washington Post, and BBC are already using this format.

• Understanding which influencers work for your brand.
• How to ensure authenticity and relevancy is a fundamental part of your strategy
• What do when it goes wrong with influencers?
• Should you give influencers creative freedom?
• Calculating the ROI for your strategy

• The psychology of why we share
• Original content creation for brand storytelling
• The best-case studies, examples & insights from the world of social
• Insight into some of The Hook’s best performing campaigns
• Inspiration on how to maximise content individually and collectively for social platforms
• What about influencers? How to match talent to your campaign.
• Looking to the future of social video and adapting your strategy