Day 1 - 11 September 2019

Influencer & Social Media Marketing

08:55AM

Glen Gilmore

Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Author. Rutgers Business School Instructor

GlenGilmore #SocBiz

Associated Talks:

09:20AM - Day 1

View Content, Influencer & Social Media – Chair’s Welcome & Opening Remarks

08:55AM - Day 1

View Content, Influencer & Social Media – Chair’s Welcome & Opening Remarks

09:20AM - Day 1

View Chair’s Welcome & Opening Remarks

09:00AM - Day 1

View Chair’s Welcome & Opening Remarks

09:00AM - Day 2

View Chairs Welcome & Opening Remarks

09:00AM - Day 1

View Chairs Welcome & Opening Remarks

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Content, Influencer & Social Media – Chair’s Welcome & Opening Remarks

. Glen Gilmore, Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Author. Rutgers Business School Instructor, GlenGilmore #SocBiz
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09:00AM

How to Define & Maintain A Unique Brand Voice on Social

  • Key tactics to help define a unique social voice
  • Learn to know where your Brand Voice matters the most
  • Monitoring and learning to be flexible
  • The importance of teaching your team to bring your voice alive
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09:30AM

Morning Sponsor Presentation 1 – Day 1

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10:00AM

Amanda Alampi

Social Media Strategist

Fordman University

Associated Talks:

10:00AM - Day 1

View Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

12:15PM - Day 2

View The Future is Micro; well with Influencers…

03:30PM - Day 2

View Panel: Examining your Social & Influencer Strategy for 2018/19

02:10PM - Day 2

View Panel: Building Long Term Influencer Relationships, Managing and Measuring Success

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Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

  • Understanding which influencers work for your brand.
  • How to ensure authenticity and relevancy is a fundamental part of your strategy
  • What do when it goes wrong with influencers?
  • Should you give influencers creative freedom?
  • Calculating the ROI for your strategy
. Amanda Alampi, Social Media Strategist, Fordman University
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10:40AM

Morning Sponsor Presentation 2 – Day 1

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10:55AM

Speed Networking & Break

12:00PM

Analisa Dominic

Head of Marketing

Ericsson

Associated Talks:

12:00PM - Day 1

View The Power of Partnerships: Uniting Two Power Brands Together

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The Power of Partnerships: Uniting Two Power Brands Together

  • Why brands should utilise each other strengths with marketing awareness
  • How to create dynamic campaigns across Social Channels
  • How to create noise with your Partnership
. Analisa Dominic, Head of Marketing, Ericsson
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12:30PM

Lunchtime Sponsor Presentation 2 – Day 1

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01:00PM

Lunch Break

02:10PM

Dina Fierro

Vice President, Global Digital Strategy + Social Engagement

NARS Cosmetics

Associated Talks:

02:10PM - Day 1

View Panel: Future of Social: Essential Trends & Strategies for 2019

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Nate Goldman

Head of Social Media

Medium

Associated Talks:

02:10PM - Day 1

View Panel: Future of Social: Essential Trends & Strategies for 2019

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Erin Silver

Head of Social Media

Volvo Car USA

Associated Talks:

02:10PM - Day 1

View Panel: Future of Social: Essential Trends & Strategies for 2019

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Panel: Future of Social: Essential Trends & Strategies for 2019

  • Building meaningful customer relationships with authenticity
  • The shift to 1:1 interaction with customers for engagement & growth
  • Building community, trust & socialization on your channels
  • Designing on trend & rewarding influencer campaigns
  • Chatbots – Why are they important for engagement on social?
. Dina Fierro, Vice President, Global Digital Strategy + Social Engagement, NARS Cosmetics
. Nate Goldman, Head of Social Media , Medium
. Erin Silver, Head of Social Media , Volvo Car USA
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02:50PM

Afternoon Sponsor Presentation 3 – Day 1

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03:20PM

Crisis Control – Managing your Social Presence and Keeping on Brand in Times of Difficulty

  • Managing tone and reaction
  • The importance of successfully monitoring your online presence
  • Working across the company to ensure everyone remains on brand
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03:40PM

Networking Break

04:15PM

Afternoon Sponsor Presentation 10 – Day 1

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04:30PM

Panel: Going Viral: Taking Storytelling to the Next Level

  • Creating shareable content
  • Engaging Influencers & their audiences
  • Using unusual narratives to push boundaries of storytelling
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05:10PM

Developing a High-Performing Social Listening Strategy

  • Learn how to create an insight-driven content strategy
  • The importance of customer profiling within your strategy?
  • How to detect influencers
  • Analysing UGC and benchmarking your popular content
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05:45PM

Networking Drinks

Day 2 - 12 September 2019

Influencer & Social Media Marketing

09:20AM

Glen Gilmore

Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Author. Rutgers Business School Instructor

GlenGilmore #SocBiz

Associated Talks:

09:20AM - Day 1

View Content, Influencer & Social Media – Chair’s Welcome & Opening Remarks

08:55AM - Day 1

View Content, Influencer & Social Media – Chair’s Welcome & Opening Remarks

09:20AM - Day 1

View Chair’s Welcome & Opening Remarks

09:00AM - Day 1

View Chair’s Welcome & Opening Remarks

09:00AM - Day 2

View Chairs Welcome & Opening Remarks

09:00AM - Day 1

View Chairs Welcome & Opening Remarks

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Content, Influencer & Social Media – Chair’s Welcome & Opening Remarks

. Glen Gilmore, Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Author. Rutgers Business School Instructor, GlenGilmore #SocBiz
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09:30AM

Content with a Purpose: How to set Business Goals with your Content Marketing

  • The purpose of your content in your strategy
  • Educating your audience and supporting business goals
  • Driving engagement with your brand
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10:00AM

Panel: The Value of Creating a Customer-Centric Social Media Strategy

  • Why should brands look towards a customer-centric strategy
  • How do brands create – true customer centricity – across all brand touchpoint
  • Why digital consumer data is so influential in creating experiences and understanding consumers
  • How social listening is driving collaboration across marketing, sales, product, and insights departments
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10:40AM

Morning Sponsor Presentation 1 – Day 2

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11:10AM

Speed Networking & Break

12:10PM

Adam Greenberg

Sr. Global Product Partnerships Lead

Google

Associated Talks:

12:10PM - Day 2

View Telling Better Stories Across the Open Web

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Telling Better Stories Across the Open Web

Content consumption on mobile is changing, with engaging, full-screen storytelling formats becoming increasingly popular. While the web has the capabilities to support the creation of this type of content, the technical investment can be challenging. AMP stories enables the creation of visual content that is fast, open, and user-first in a way that is simple. Now, these stories can be monetized like any other website providing a more visually engaging option than standard display ads. In this session, you’ll learn about the integration and monetization of AMP stories and why publishers like CNN, Washington Post, and BBC are already using this format.

. Adam Greenberg, Sr. Global Product Partnerships Lead, Google
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12:40AM

Lunchtime Sponsor Presentation 2 – Day 2

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01:10PM

Influencer marketing as a fundamental brand strategy

  • Building relationships with micro-influencers and brand ambassadors and their role within your campaigns
  • Analysing digital engagement beyond impressions, likes, clicks and opens
  • Exploring emotional impact and measuring the effect on ROI
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01:30PM

Lunch Break

02:30PM

Panel: Integrating Social Analytics & Data-driven Marketing for 2019 & beyond

  • Giving your data context via social audiences
  • Streamlining your message to speak to your customers
  • Creating a relationship to lead to conversion
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03:10PM

Afternoon Sponsor Presentation 8 – Day 2

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03:25PM

The Power of Sharing: Adapting Brand Storytelling for Social

  • The psychology of why we share
  • Original content creation for brand storytelling
  • The best-case studies, examples & insights from the world of social
  • Insight into some of The Hook’s best performing campaigns
  • Inspiration on how to maximise content individually and collectively for social platforms
  • What about influencers? How to match talent to your campaign.
  • Looking to the future of social video and adapting your strategy
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04:00PM

Close of Conference