Day 1 - 11 September 2019

Content, Influencer & Social Media Marketing

08:55AM

Glen Gilmore

Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Author. Rutgers Business School Instructor

GlenGilmore #SocBiz

Associated Talks:

09:20AM - Day 1

View Content, Influencer & Social Media – Chair’s Welcome & Opening Remarks

08:55AM - Day 1

View Content, Influencer & Social Media – Chair’s Welcome & Opening Remarks

09:20AM - Day 1

View Chair’s Welcome & Opening Remarks

09:00AM - Day 1

View Chair’s Welcome & Opening Remarks

09:00AM - Day 2

View Chairs Welcome & Opening Remarks

09:00AM - Day 1

View Chairs Welcome & Opening Remarks

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Content, Influencer & Social Media – Chair’s Welcome & Opening Remarks

. Glen Gilmore, Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Author. Rutgers Business School Instructor, GlenGilmore #SocBiz
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09:00AM

How to Define & Maintain A Unique Brand Voice on Social

  • Key tactics to help define a unique social voice
  • Learn to know where your Brand Voice matters the most
  • Monitoring and learning to be flexible
  • The importance of teaching your team to bring your voice alive
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09:30AM

Morning Sponsor Presentation 1 – Day 1

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10:00AM

Panel: Customer Engagement Strategies with Content Marketing & New Technologies

  • Exploring content types; video, news, blogs and innovative ways of interaction
  • Why a Mobile First Approach?
  • How to gain trust through Content Marketing?
  • The Impact of AI assistants and customer interaction with content
  • The future of  customer engagement with the rise of voice-controlled Search
  • The consumer shift – what are the expectations & purchasing habits with new technologies – AR, VR & AI
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10:40AM

Morning Sponsor Presentation 2 – Day 1

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10:55AM

Speed Networking & Break

11:40AM

A Perfect Match: Content Marketing and the Science of Automation

  • How machine learning algorithms can be used effectively for better productivity
  • Enhancing targeted and personalized content with increase ROI
  • Creating personal brand experiences with the right content at the right time
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12:10PM

Lunchtime Sponsor Presentation 2 – Day 1

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12:40AM

Tactics and Best Practices for Brand Storytelling

  • How to create an authentic & personal experience
  • Why should brands adopt a newsroom mentality with storytelling?
  • The best technologies to publish effectively
  • Why a scientific approach will support creative campaigns?
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01:10PM

Lunch Break

02:10PM

Erin Silver

Head of Social Media

Volvo Car USA

Associated Talks:

02:10PM - Day 1

View Panel: Future of Social: Essential Trends & Strategies for 2019

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Panel: Future of Social: Essential Trends & Strategies for 2019

  • Building meaningful customer relationships with authenticity
  • The shift to 1:1 interaction with customers for engagement & growth
  • Building community, trust & socialization on your channels
  • Designing on trend & rewarding influencer campaigns
  • Chatbots – Why are they important for engagement on social?
. Erin Silver, Head of Social Media , Volvo Car USA
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02:50PM

Afternoon Sponsor Presentation 3 – Day 1

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03:20PM

Crisis Control – Managing your Social Presence and Keeping on Brand in Times of Difficulty

  • Managing tone and reaction
  • The importance of successfully monitoring your online presence
  • Working across the company to ensure everyone remains on brand
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03:40PM

Networking Break

04:15PM

Afternoon Sponsor Presentation 10 – Day 1

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04:30PM

Robert Monek

Executive Producer, Digital & Social Media

Disney ABC

Associated Talks:

04:30PM - Day 1

View Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment

10:30AM - Day 1

View Panel: The Future of Customer Centricity; How Digital Insights Are Changing the Way Brands Identify, Analyse and Engage with Consumers

11:50AM - Day 1

View Video and Ephemeral Content – the Present and Future King. Effective Storytelling in a Crowded Environment

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Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment

  • Exploring the rise of Snapchat/Instagram ephemeral content – storytelling in 10s or less
  • The dominance of video across social platforms
  • Targeting your audience on platforms they already exist
  • Looking to the future – how effective storytelling will generate ROI
. Robert Monek, Executive Producer, Digital & Social Media, Disney ABC
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05:10PM

Developing a High-Performing Social Listening Strategy

  • Learn how to create an insight-driven content strategy
  • The importance of customer profiling within your strategy?
  • How to detect influencers
  • Analysing UGC and benchmarking your popular content
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05:45PM

Networking Drinks

Day 2 - 12 September 2019

Content, Influencer & Social Media Marketing

09:20AM

Glen Gilmore

Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Author. Rutgers Business School Instructor

GlenGilmore #SocBiz

Associated Talks:

09:20AM - Day 1

View Content, Influencer & Social Media – Chair’s Welcome & Opening Remarks

08:55AM - Day 1

View Content, Influencer & Social Media – Chair’s Welcome & Opening Remarks

09:20AM - Day 1

View Chair’s Welcome & Opening Remarks

09:00AM - Day 1

View Chair’s Welcome & Opening Remarks

09:00AM - Day 2

View Chairs Welcome & Opening Remarks

09:00AM - Day 1

View Chairs Welcome & Opening Remarks

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Content, Influencer & Social Media – Chair’s Welcome & Opening Remarks

. Glen Gilmore, Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Author. Rutgers Business School Instructor, GlenGilmore #SocBiz
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09:30AM

Beyond Likes & Page Views: An Effective Content Strategy

  • Locking down your content strategy goals
  • A holistic view to content data & metrics
  • Building a brand through content engagement
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10:00AM

Panel: The Value of Creating a Customer-Centric Social Media Strategy

  • Why should brands look towards a customer-centric strategy
  • How do brands create – true customer centricity – across all brand touchpoint
  • Why digital consumer data is so influential in creating experiences and understanding consumers
  • How social listening is driving collaboration across marketing, sales, product, and insights departments
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10:40AM

Morning Sponsor Presentation 1 – Day 2

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11:10AM

Speed Networking & Break

12:10PM

Adam Greenberg

Sr. Global Product Partnerships Lead

Google

Associated Talks:

12:10PM - Day 2

View Telling Better Stories Across the Open Web

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Telling Better Stories Across the Open Web

Content consumption on mobile is changing, with engaging, full-screen storytelling formats becoming increasingly popular. While the web has the capabilities to support the creation of this type of content, the technical investment can be challenging. AMP stories enables the creation of visual content that is fast, open, and user-first in a way that is simple. Now, these stories can be monetized like any other website providing a more visually engaging option than standard display ads. In this session, you’ll learn about the integration and monetization of AMP stories and why publishers like CNN, Washington Post, and BBC are already using this format.

. Adam Greenberg, Sr. Global Product Partnerships Lead, Google
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12:40AM

Lunchtime Sponsor Presentation 2 – Day 2

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01:30PM

Lunch Break

02:30PM

Amanda Alampi

Social Media Strategist

Fordman University

Associated Talks:

02:30PM - Day 1

View Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

12:15PM - Day 2

View The Future is Micro; well with Influencers…

03:30PM - Day 2

View Panel: Examining your Social & Influencer Strategy for 2018/19

02:10PM - Day 2

View Panel: Building Long Term Influencer Relationships, Managing and Measuring Success

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Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

  • Understanding which influencers work for your brand.
  • How to ensure authenticity and relevancy is a fundamental part of your strategy
  • What do when it goes wrong with influencers?
  • Should you give influencers creative freedom?
  • Calculating the ROI for your strategy
. Amanda Alampi, Social Media Strategist, Fordman University
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03:10PM

Afternoon Sponsor Presentation 8 – Day 2

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03:25PM

The Power of Sharing: Adapting Brand Storytelling for Social

  • The psychology of why we share
  • Original content creation for brand storytelling
  • The best-case studies, examples & insights from the world of social
  • Insight into some of The Hook’s best performing campaigns
  • Inspiration on how to maximise content individually and collectively for social platforms
  • What about influencers? How to match talent to your campaign.
  • Looking to the future of social video and adapting your strategy
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04:00PM

Close of Conference