Content & Social Media Marketing

• Managing tone and reaction
• The importance of successfully monitoring your online presence
• Working across the company to ensure everyone remains on brand

• Influencer fraud is the industry phrase of the year after tools that allow follower and engagement manipulation became commonplace within our industry. I will be discussing how influencer marketing has evolved over the years and where it’s headed in 2019.
• After Donald Trump was elected as President of United States, aspects of marketing were flipped on their head. I will be discussing how this general election has changed Marketing forever.
• There are more ways than ever to develop your social media campaigns to the next level. I will additionally be informing you of everything you need to know about the future of Social Media.

• Exploring content types; video, news, blogs and innovative ways of interaction
• Why a Mobile First Approach?
• How to gain trust through Content Marketing?
• The Impact of AI assistants and customer interaction with content
• The future of  customer engagement with the rise of voice-controlled Search
• The consumer shift – what are the expectations & purchasing habits with new technologies – AR, VR & AI

• How Gen Z is changing the way we tell our stories
• How to connect and engage authentically
• Who’s doing it right

• Exploring the rise of Snapchat/Instagram ephemeral content – storytelling in 10s or less
• How these techniques enhance long term strategies
• The dominance of video across social platforms
• Targeting your audience on platforms they already exist
• Looking to the future – how effective storytelling will generate ROI

As Mary Meeker outlined in her 2017 internet trends report, adults are spending an average of 3+ hours per day looking at digital media on mobile devices. It’s no surprise that this behavior is driving mobile ad spend and an increasing demand for engaging content with shorter time frames to get it done. In this session, Grant Munro, SVP of Shutterstock Custom and Co-Founder of Flashstock, addresses the problem of how brands have more options today to create content, yet are not set up to create content at scale. Actionable takeaways include how to scale content across multiple channels, learning which channels to prioritize for maximum engagement and types of content that resonate with customers.

• Social Shopping – overkill or opportunity?
• Organic V. Paid – combining strategies for maximum impact.
• Making sense of social data with metrics that matter
• Designing on trend & rewarding influencer campaigns
• Using chatbots to engage with your target audience

• Measuring social sentiments for your brand
• Overcoming challenges in social listening
• Finding opportunities from social sentiments for your content and campaigns
• Improving your audience engagement

Today, there is no such thing as anonymous marketing. Customers expect transparency. If you’re a marketer, you can’t expect customers to tell you everything about themselves while you’re hiding behind a corporate ivory tower. The need for human-to-human connections is driving companies to look for technology that helps them become customer-centric marketers. In this presentation, Grad will chat about how companies can rely on social software to target a relevant audience, find the right people involved in the buying process and ultimately scale a human-to-human social selling strategy.

• Building relationships with micro-influencers and brand ambassadors and their role within your campaigns
• Analysing digital engagement beyond impressions, likes, clicks and opens
• Exploring emotional impact and measuring the effect on ROI
• Understanding how influencers become the voice of your brand and the risks associated

Creating engaging and creative content is a necessity in the age of social. During this session, you’ll gain insight into the rapid growth of Instagram Stories and learn firsthand how to use this format to drive your business forward.

Topics to be explored include:

• How to get your message to stick if it disappears: The Power of Ephemerality and Storytelling
• How to distill a complex product or services in less than 15 seconds

When Facebook launched their Live platform in 2016, Guinness World Records was one of the first brands the social media platform partnered with, the mission: to deliver a year-long series of broadcasts, telling record-breaking stories from around the globe and even from outer space.  In this session, we go behind the scenes to discover how these shoots were brought to life and learn the key tips and trips to becoming a master digital storyteller

• The value of tapping into cultural moments and emotional brand storytelling
• How innovative formats are creating new ways to connect with audiences
• Leveraging social insights to inform content creative and distribution strategy
• The power of context and trusted environments

• FTC, GDPR: How will new regulations affect your 2019 campaigns?
• From Lil Miquela to micro-influencers: how do you select the best ambassador for your brand?
• The best KPIs to measure the ROI of your influencer program

• How increasing availability of digital consumer data is changing the way brands understand consumers
• The rise of social listening and how it influences decision making across marketing, sales, product, and insights departments
• The increase of image usage on social media and how it’s changing the way brands understand and interact with consumers

As the social media landscape continues to take twists and turns, there is one thing that stays consistent – worth of mouth marketing. Influencer marketing is the fastest growing segment of marketing. In order for your brand to keep up, you’ll need to build an army of trusted ambassadors. We’ll talk about micro-influencers – those powerful bloggers, YouTubers and Instagrammers who have a small following that packs a powerful punch. You’ll walk away with some turnkey tips to get your micro-influencers program started.

• Implications of our “information overload” society
• A journey through the jungle of infographics and why they stick in your head
• Requirements, opportunities & results: what to consider when “statistifying” your marketing & comms work

• Why do brands need to enhance customer engagement through a variety of channels
• Omni-channel marketing – The top tactics for adapting for mobile, tablet, VR and connected devices
• Measuring the effectiveness across platforms – Where to start and what matters?

• The Power of Social Data in Business Decisions
• Which Analytics Really Matter to Your Senior Executives?
• Factors that Will Help You Win the Race

• Understanding which influencers work for your brand.
• How to ensure authenticity and relevancy is a fundamental part of your strategy
• What do when it goes wrong with influencers?
• Calculating the ROI for your strategy
• Making sense of social data – find, understand and engage the audience that matters to your business

In the world of social media and amazing digital experiences, there is an opportunity to deliver valuable, relevant content – but at what cost? Digital addiction has gotten so bad that psychologists even coined a word, nomophobia, for the irrational fear of being without one’s phone.

Studies have shown how overuse of screen-time and social media can affect sleep, self-esteem, relationships, and learning.  Now is the time to be a thought leader in this space to promote wellness, and responsibility. We must educate employers, employees, parents, and caregivers to provide support and help each other  – because of we all struggle with it!

The “Turn off and Tune in” movement is clearly resonating with people, yet is only in its very early stages. A cottage industry of apps are popping up that motivate positive behavior, and we are not even close to the ceiling of this opportunity.