Influencer & Social Media Marketing

• Key tactics to help define a unique social voice
• Learn to know where your Brand Voice matters the most
• Monitoring and learning to be flexible
• The importance of teaching your team to bring your voice alive

• Understanding which influencers work for your brand.
• How to ensure authenticity and relevancy is a fundamental part of your strategy
• What do when it goes wrong with influencers?
• Should you give influencers creative freedom?
• Calculating the ROI for your strategy

• Why brands should utilise each other strengths with marketing awareness
• How to create dynamic campaigns across Social Channels
• How to create noise with your Partnership

• Building meaningful customer relationships with authenticity
• The shift to 1:1 interaction with customers for engagement & growth
• Building community, trust & socialization on your channels
• Designing on trend & rewarding influencer campaigns
• Chatbots – Why are they important for engagement on social?

• Managing tone and reaction
• The importance of successfully monitoring your online presence
• Working across the company to ensure everyone remains on brand

• Creating shareable content
• Engaging Influencers & their audiences
• Using unusual narratives to push boundaries of storytelling

• Learn how to create an insight-driven content strategy
• The importance of customer profiling within your strategy?
• How to detect influencers
• Analysing UGC and benchmarking your popular content

• The purpose of your content in your strategy
• Educating your audience and supporting business goals
• Driving engagement with your brand

• Why should brands look towards a customer-centric strategy
• How do brands create – true customer centricity – across all brand touchpoint
• Why digital consumer data is so influential in creating experiences and understanding consumers
• How social listening is driving collaboration across marketing, sales, product, and insights departments

Content consumption on mobile is changing, with engaging, full-screen storytelling formats becoming increasingly popular. While the web has the capabilities to support the creation of this type of content, the technical investment can be challenging. AMP stories enables the creation of visual content that is fast, open, and user-first in a way that is simple. Now, these stories can be monetized like any other website providing a more visually engaging option than standard display ads. In this session, you’ll learn about the integration and monetization of AMP stories and why publishers like CNN, Washington Post, and BBC are already using this format.

• Building relationships with micro-influencers and brand ambassadors and their role within your campaigns
• Analysing digital engagement beyond impressions, likes, clicks and opens
• Exploring emotional impact and measuring the effect on ROI

• Giving your data context via social audiences
• Streamlining your message to speak to your customers
• Creating a relationship to lead to conversion

• The psychology of why we share
• Original content creation for brand storytelling
• The best-case studies, examples & insights from the world of social
• Insight into some of The Hook’s best performing campaigns
• Inspiration on how to maximise content individually and collectively for social platforms
• What about influencers? How to match talent to your campaign.
• Looking to the future of social video and adapting your strategy