Day 1 - 11 September 2019

Influencer & Social Media Marketing

08:55AM

Glen Gilmore

Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Author. Rutgers Business School Instructor

GlenGilmore #SocBiz

Associated Talks:

09:20AM - Day 1

View Content, Influencer & Social Media – Chair’s Welcome & Opening Remarks

08:55AM - Day 1

View Content, Influencer & Social Media – Chair’s Welcome & Opening Remarks

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Content, Influencer & Social Media – Chair’s Welcome & Opening Remarks

. Glen Gilmore, Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Author. Rutgers Business School Instructor, GlenGilmore #SocBiz
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09:00AM

Dace de la Foret

Director of Enterprise Social Media

Nationwide

Associated Talks:

09:00AM - Day 1

View How to Define & Maintain A Unique Brand Voice on Social

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How to Define & Maintain A Unique Brand Voice on Social

  • Key tactics to help define a unique social voice
  • Learn to know where your Brand Voice matters the most
  • Monitoring and learning to be flexible
  • The importance of teaching your team to bring your voice alive
. Dace de la Foret, Director of Enterprise Social Media, Nationwide
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09:30AM

Jonathon Morgan

CEO

New Knowledge

Associated Talks:

09:30AM - Day 1

View Driving Authentic Brand Interactions in the Age of Influence

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Driving Authentic Brand Interactions in the Age of Influence

In the age of influence brands are motivated to authentically connect and engage with their audience. Through the virality of social media, advertising, and influencers, brands are able to quickly spread and amplify their narratives. But brands and their marketing departments aren’t the only ones driving their narratives, conversations, and trends. These interactions are often driven by crowds made up of groups bonded by common interests and vying for attention. What brands aren’t accounting for today are how these influencers and online groups can be a brand’s biggest champions or their worst nightmare. In our session New Knowledge will dive into how to determine who is really driving your brand engagements, and the importance of identifying both your brand’s enemy and ally influencers to drive more authentic brand interactions.

 

. Jonathon Morgan, CEO, New Knowledge
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10:00AM

Esta Singer

Principal

s.h.e. CONSULTING

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Barbara Jones

Founder & CEO

Blissful Media Group

Associated Talks:

10:00AM - Day 1

View Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

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Melissa Romo

Global Head of Social Media & Content

Sage Software

Associated Talks:

10:00AM - Day 1

View Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

03:00PM - Day 2

View Making Sense of Social Data: Are you Winning the Race?

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Didi Fraioli

Creative Director

Creative Consultant

Associated Talks:

10:00AM - Day 1

View Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

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Amanda Alampi

Social Media Strategist

Fordham University

Associated Talks:

10:00AM - Day 1

View Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

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Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

  • Understanding which influencers work for your brand.
  • How to ensure authenticity and relevancy is a fundamental part of your strategy
  • What to do when it goes wrong with influencers?
  • Should you give influencers creative freedom?
  • Calculating the ROI for your strategy
Moderator: . Esta Singer, Principal , s.h.e. CONSULTING
. Barbara Jones, Founder & CEO, Blissful Media Group
. Melissa Romo, Global Head of Social Media & Content, Sage Software
. Didi Fraioli, Creative Director, Creative Consultant
. Amanda Alampi, Social Media Strategist, Fordham University
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10:40AM

Christopher Hodorowski

Social Listening Manager

Nestlé Waters North America

Associated Talks:

10:40AM - Day 1

View From Data to Insights: 3 Social Listening Strategies from Nestlé Waters

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Todd Grossman

CEO Americas

Talkwalker

Associated Talks:

10:40AM - Day 1

View From Data to Insights: 3 Social Listening Strategies from Nestlé Waters

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From Data to Insights: 3 Social Listening Strategies from Nestlé Waters

Since 2017, Americans drink more bottled water than all sodas combined. But emerging in the fast-growing branded water jungle is a tough game for marketers. From private label battles to #NoPlastic initiatives, no one day is alike for water brand managers. With celebrities such as Will Smith launching their own water brands on social, who will win the roaring battle for shelf space and brand notoriety?   

In this inspiring 15-minute fireside chat, Todd Grossman, CEO Americas at Talkwalker, and Christopher Hodorowski, Social Listening Manager for Nestlé Waters North America, will explore how NWNA uses social listening and analytics to measure campaign performance, evaluate the impact of their sponsorships, and deliver actionable insights based on social sentiment.

. Christopher Hodorowski, Social Listening Manager, Nestlé Waters North America
. Todd Grossman, CEO Americas, Talkwalker
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10:55AM

Speed Networking & Break

12:00PM

Analisa Dominic

Head of Marketing

Ericsson

Associated Talks:

12:00PM - Day 1

View The Power of Partnerships: Uniting Two Power Brands Together

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The Power of Partnerships: Uniting Two Power Brands Together

  • Why brands should utilise each other’s strengths with marketing awareness
  • How to create dynamic campaigns across Social Channels
  • How to create noise with your Partnership
. Analisa Dominic, Head of Marketing, Ericsson
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12:30PM

Anand Kishore

Founder and Executive Chairman

AspireIQ

Associated Talks:

12:30PM - Day 1

View Aspire Keynote

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Aspire Keynote

. Anand Kishore, Founder and Executive Chairman, AspireIQ
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01:00PM

Paulo Almeida

CEO & Founder

Clientscape

Associated Talks:

10:00AM - Day 1

View Panel: The Value of Creating a Customer-Centric Social Media Strategy

01:00PM - Day 1

View Track Sponsor – Clientscape Opening Keynote

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Track Sponsor – Clientscape Opening Keynote

. Paulo Almeida, CEO & Founder , Clientscape
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01:30PM

Lunch Break

02:30PM

Sharon Lee Thony

Founder and Principal

Sharon Lee Thony Consulting

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Andrew Caravella

Vice President of Global Partnerships

Sprout Social

Associated Talks:

02:30PM - Day 1

View Panel: Future of Social: Essential Trends & Strategies for 2019

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Will Cady

Chief Memeorologist

Reddit

Associated Talks:

01:00PM - Day 1

View Community-Based Approach To Brand Strategy

02:30PM - Day 1

View Panel: Future of Social: Essential Trends & Strategies for 2019

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Dina Fierro

Vice President, Global Digital Strategy + Social Engagement

NARS Cosmetics

Associated Talks:

02:30PM - Day 1

View Panel: Future of Social: Essential Trends & Strategies for 2019

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Nate Goldman

Head of Social Media

Medium

Associated Talks:

02:30PM - Day 1

View Panel: Future of Social: Essential Trends & Strategies for 2019

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Erin Silver

Head of Social Media

Volvo Car USA

Associated Talks:

02:30PM - Day 1

View Panel: Future of Social: Essential Trends & Strategies for 2019

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Panel: Future of Social: Essential Trends & Strategies for 2019

  • Building meaningful customer relationships with authenticity
  • The shift to 1:1 interaction with customers for engagement & growth
  • Building community, trust & socialization on your channels
  • Designing on trend & rewarding influencer campaigns
  • Chatbots – Why are they important for engagement on social?
Moderator: . Sharon Lee Thony, Founder and Principal, Sharon Lee Thony Consulting
. Andrew Caravella, Vice President of Global Partnerships, Sprout Social
. Will Cady, Chief Memeorologist, Reddit
. Dina Fierro, Vice President, Global Digital Strategy + Social Engagement, NARS Cosmetics
. Nate Goldman, Head of Social Media , Medium
. Erin Silver, Head of Social Media , Volvo Car USA
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03:10PM

Afternoon Sponsor Presentation 3 – Day 1

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03:40PM

Pamela Kaupinen

Senior Vice President

HelloSociety

Associated Talks:

03:40PM - Day 1

View Inside/Influence

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Inside/Influence

A call to action from HelloSociety to brands: Stop talking exclusively about Influencers. Start talking about who they reach.

Gone are the days that brands can focus solely on qualifiers like follower count and engagement rate. The most effective strategies to leverage Influencers should focus on not only the creators themselves, but the value of the consumers they engage.

HelloSociety’s Inside/Influence is a first-to-market research study conducted among social media users with an affinity for Influencer content. Inside/Influence goes into the minds of social audiences to identify what drives and inspires Influencer content consumption, brand engagement, and more. The report takes marketers behind-the-scenes of the consumer journey to reveal actionable insights for Influencer Marketing today.

Key Learnings 

  • Psychographic profile of Influencer followers
  • Influence as defined by the value of followers
  • First-to-market Influencer Marketing consumer purchase journey
. Pamela Kaupinen, Senior Vice President, HelloSociety
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04:10PM

Networking Break

04:40PM

Heidi Cohen

Chief Content Officer

Actionable Marketing Guide

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Milena Schmidt

US Marketing Manager

Talkwalker

Associated Talks:

04:40PM - Day 1

View Panel: Going Viral: Taking Storytelling to the Next Level

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Stephen Murphy

SVP, USA

Beano Studios

Associated Talks:

12:00PM - Day 1

View Generation Alpha: Understanding the iPad generation – and How to Create Content For Them

04:40PM - Day 1

View Panel: Going Viral: Taking Storytelling to the Next Level

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Mark Wynohradnyk

Brand Director

Gravity Products

Associated Talks:

04:40PM - Day 1

View Panel: Going Viral: Taking Storytelling to the Next Level

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Panel: Going Viral: Taking Storytelling to the Next Level

  • Creating shareable content
  • Engaging Influencers & their audiences
  • Using unusual narratives to push boundaries of storytelling
Moderator: . Heidi Cohen, Chief Content Officer, Actionable Marketing Guide
. Milena Schmidt, US Marketing Manager, Talkwalker
. Stephen Murphy, SVP, USA, Beano Studios
. Mark Wynohradnyk, Brand Director , Gravity Products
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05:20PM

Eugene Santos

Head for Digital Content & Social Media Marketing US

ROYCE' Chocolate

Associated Talks:

05:20PM - Day 1

View Utilising Social Media to define your Brand Voice in International Markets

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Utilising Social Media to define your Brand Voice in International Markets

  • How ROYCE’ Chocolate used social media to establish a brand presence in an international market
  • Why your Brand Voice matters
  • How to balance staying true to your corporate brand image and where to diversify in connecting with customers
  • Why it’s still important to do actual fieldwork and engage in-person with customers outside the online sphere
. Eugene Santos, Head for Digital Content & Social Media Marketing US, ROYCE' Chocolate
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05:50PM

Networking Drinks

07:00PM

End of Day One

Day 2 - 12 September 2019

Influencer & Social Media Marketing

09:20AM

Glen Gilmore

Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Author. Rutgers Business School Instructor

GlenGilmore #SocBiz

Associated Talks:

09:20AM - Day 1

View Content, Influencer & Social Media – Chair’s Welcome & Opening Remarks

08:55AM - Day 1

View Content, Influencer & Social Media – Chair’s Welcome & Opening Remarks

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Content, Influencer & Social Media – Chair’s Welcome & Opening Remarks

. Glen Gilmore, Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Author. Rutgers Business School Instructor, GlenGilmore #SocBiz
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09:30AM

Cassie Barry Savage

Associate Director Digital Content Engagement

Nestlé Health Science

Associated Talks:

09:30AM - Day 2

View Connecting with the Modern Customer: Content & Digital Strategy to Ignite & Invigorate

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Connecting with the Modern Customer: Content & Digital Strategy to Ignite & Invigorate

. Cassie Barry Savage, Associate Director Digital Content Engagement, Nestlé Health Science
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10:00AM

Dalia Strum

Founder

RethinkConnect.com

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Emily Trenouth

Client Partner

TRIBE

Associated Talks:

10:00AM - Day 1

View Panel: The Value of Creating a Customer-Centric Social Media Strategy

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Matt Higgins

Head of Local Marketing

Lyft Bikes & Scooters

Associated Talks:

10:00AM - Day 1

View Panel: The Value of Creating a Customer-Centric Social Media Strategy

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Paulo Almeida

CEO & Founder

Clientscape

Associated Talks:

10:00AM - Day 1

View Panel: The Value of Creating a Customer-Centric Social Media Strategy

01:00PM - Day 1

View Track Sponsor – Clientscape Opening Keynote

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Nancy Briscoe

Sr. Manager, Audience Development, Global Brand Marketing

GE

Associated Talks:

10:00AM - Day 1

View Panel: The Value of Creating a Customer-Centric Social Media Strategy

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Lorelei Orfeo

Director of Social Media

Prose

Associated Talks:

10:00AM - Day 1

View Panel: The Value of Creating a Customer-Centric Social Media Strategy

03:30PM - Day 1

View Panel: The Power of the Micro-Influencer, Building Relationships & Measuring Success

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Panel: The Value of Creating a Customer-Centric Social Media Strategy

  • Why should brands look towards a customer-centric strategy
  • How do brands create – true customer centricity – across all brand touchpoint
  • Why digital consumer data is so influential in creating experiences and understanding consumers
  • How social listening is driving collaboration across marketing, sales, product, and insights departments
Moderator: . Dalia Strum, Founder, RethinkConnect.com
. Emily Trenouth, Client Partner , TRIBE
. Matt Higgins, Head of Local Marketing, Lyft Bikes & Scooters
. Paulo Almeida, CEO & Founder , Clientscape
. Nancy Briscoe, Sr. Manager, Audience Development, Global Brand Marketing, GE
. Lorelei Orfeo, Director of Social Media , Prose
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10:40AM

Ismael El-Qudsi

CEO

SocialPubli.com

Associated Talks:

10:40AM - Day 2

View #WeAreALLInfluencers: The Power of Micro-Influencers

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#WeAreALLInfluencers: The Power of Micro-Influencers

  • How micro-influencers are disrupting the traditional influencer space and are flipping the celebrity/influencer – consumer/fan paradigm on its head.
  • Key factors to consider when vetting micro-influencers to promote your brand.
  • How to build a micro-influencer marketing strategy that effectively engages your target audience and has a lasting impact.
. Ismael El-Qudsi, CEO , SocialPubli.com
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11:10AM

Speed Networking & Break

11:40AM

James Gregson

Head of Social Studios

LEGO Group

Associated Talks:

11:40AM - Day 2

View How LEGO Inspires The Builders of Tomorrow on Social

10:00AM - Day 2

View Panel: Future-proofing your Digital Team & Strategy

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How LEGO Inspires The Builders of Tomorrow on Social

Over the past several years, the LEGO Group’s social media presence has grown from being non-existent, to a best-in-class, fun and engaging experience across leading social platforms, delivering meaningful and engaging interactions with millions of fans every day. James will take you through how The LEGO Group’s developed such a global and evocative social media content strategy across audiences and social channels.

. James Gregson, Head of Social Studios, LEGO Group
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12:10PM

Ryan Warrender

lobal Product Partnerships

Google

Associated Talks:

12:10PM - Day 2

View Telling Better Stories Across the Open Web

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Telling Better Stories Across the Open Web

Content consumption on mobile is changing, with engaging, full-screen storytelling formats becoming increasingly popular. While the web has the capabilities to support the creation of this type of content, the technical investment can be challenging. AMP stories enables the creation of visual content that is fast, open, and user-first in a way that is simple. Now, these stories can be monetized like any other website providing a more visually engaging option than standard display ads. In this session, you’ll learn about the integration and monetization of AMP stories and why publishers like CNN, Washington Post, and BBC are already using this format.

. Ryan Warrender, lobal Product Partnerships, Google
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12:40AM

Lunchtime Sponsor Presentation 2 – Day 2

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01:10PM

Lunch Break

02:00PM

Alanna Gregory

CEO and founder

Constellation

Associated Talks:

09:20AM - Day 2

View eCommerce, UX & CX – Chair’s Welcome & Opening Remarks

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Michael Italia

Head of Social Media & In-House Content Production

Mars

Associated Talks:

02:00PM - Day 2

View Panel: Integrating Social Analytics & Data-driven Marketing for 2019 & beyond

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Mitch Brooks

VP Product

Brandwatch

Associated Talks:

12:30PM - Day 1

View Social Monitoring to Consumer Intelligence: Turning Disparate Data into meaningful Insights

02:00PM - Day 2

View Panel: Integrating Social Analytics & Data-driven Marketing for 2019 & beyond

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Claudia Sandino

Director of Social Media Marketing & Paid Social Strategy

Alibaba Group

Associated Talks:

02:00PM - Day 2

View Panel: Integrating Social Analytics & Data-driven Marketing for 2019 & beyond

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Mario Trubiano

Global Social Media & Marketing Lead

World Bank Group

Associated Talks:

02:00PM - Day 2

View Panel: Integrating Social Analytics & Data-driven Marketing for 2019 & beyond

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Panel: Integrating Social Analytics & Data-driven Marketing for 2019 & beyond

  • Giving your data context via social audiences
  • Streamlining your message to speak to your customers
  • Creating a relationship to lead to conversion
Moderator: . Alanna Gregory, CEO and founder , Constellation
. Michael Italia, Head of Social Media & In-House Content Production, Mars
. Mitch Brooks, VP Product, Brandwatch
. Claudia Sandino, Director of Social Media Marketing & Paid Social Strategy, Alibaba Group
. Mario Trubiano, Global Social Media & Marketing Lead, World Bank Group
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02:40PM

Gabe Vogt

Head of Talent

HelloSociety

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Panel: The View From The Other Side: Influencer Marketing

Moderator: . Gabe Vogt, Head of Talent , HelloSociety
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03:15PM

Close of Conference