Day 1 - 11 September 2019

Data, Digital Transformation & Disruptive Tech

08:55AM

Inga Romanoff

Marketo and Salesforce Consultant

Romanoff Consultants

Associated Talks:

09:20AM - Day 2

View Data & Disruptive Tech – Chair’s Welcome & Opening Remarks

08:55AM - Day 1

View Data & Disruptive Tech – Chair’s Welcome & Opening Remarks

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Data & Disruptive Tech – Chair’s Welcome & Opening Remarks

. Inga Romanoff, Marketo and Salesforce Consultant, Romanoff Consultants
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09:00AM

Haim Vaturi

Senior Partner Manager, Data Enterprise Solutions

Twitter

Associated Talks:

09:00AM - Day 1

View Leveraging the World’s Largest Focus Group

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Leveraging the World’s Largest Focus Group

In this session,  Haim will share how to leverage Twitter’s public conversation to help you achieve your business goals.

. Haim Vaturi, Senior Partner Manager, Data Enterprise Solutions, Twitter
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09:30AM

Anindya Datta

CEO & Founder

Mobilewalla

Associated Talks:

09:30AM - Day 1

View Algorithm vs. Data: What every executive should know before implementing AI

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Algorithm vs. Data: What every executive should know before implementing AI

Ai has become a cornerstone of digital transformation in business and industry and is a powerful tool in the marketer’s arsenal. While many feel that the power of AI derives from the algorithms or techniques used to implement learning and modeling, the nature of the data used to train AI algorithms, specifically it’s quality, depth and breadth, impact outcomes far more than the technique itself. This session will explain this in detail using common marketing and business use cases and real-world case studies. Attendees will increase their understanding of AI fundamentals and leave with knowledge that will positively impact their predictive modeling activities.

. Anindya Datta, CEO & Founder, Mobilewalla
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10:00AM

Clint White

President & Founder

WiT Media Inc

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Angel Martinez

Senior Director of Marketing

Asylum Records | Warner Music Group

Associated Talks:

10:00AM - Day 1

View Panel: Examining Your Digital Marketing Strategy for 2019

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Patrick McCarthy

Senior Vice President and Head of Marketing

City National Bank

Associated Talks:

10:00AM - Day 1

View Panel: Examining Your Digital Marketing Strategy for 2019

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Angelica Gustilo Ong

Digital & Social Manager - Global - Innovation

UNICEF

Associated Talks:

10:00AM - Day 1

View Panel: Examining Your Digital Marketing Strategy for 2019

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Panel: Examining Your Digital Marketing Strategy for 2019

  • Identifying and setting strategy goals – what do you want to achieve and by when?
  • Understanding who your customers are and identifying the best channels to reach them
  • How to ensure you are sending the right message for your audience
  • Calculating the ROI for your strategy
  • Make smarter, faster, and more informed decisions before anyone else using predictive intelligence
  • Making sense of data – find, understand and engage the audience that matters for your business
Moderator: . Clint White, President & Founder , WiT Media Inc
. Angel Martinez, Senior Director of Marketing, Asylum Records | Warner Music Group
. Patrick McCarthy, Senior Vice President and Head of Marketing, City National Bank
. Angelica Gustilo Ong, Digital & Social Manager - Global - Innovation, UNICEF
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10:40AM

Morning Sponsor Presentation 5 – Day 1

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10:55AM

Speed Networking & Break

12:00PM

John Hickey

Channel Marketing Manager

Castrol

Associated Talks:

12:00PM - Day 1

View Embracing VR to Connect with the Future Customer

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Embracing VR to Connect with the Future Customer

  • How Castrol used VR to engage with evolving  customer
  • The opportunities innovation creates with product placement, customer journeys & brand awareness
  • Why brands should place budget for new tech immersed in campaigns
  • ROI of reach & brand awareness
. John Hickey, Channel Marketing Manager, Castrol
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12:30PM

Mitch Brooks

VP Product

Brandwatch

Associated Talks:

12:30PM - Day 1

View Social Monitoring to Consumer Intelligence: Turning Disparate Data into meaningful Insights

02:00PM - Day 2

View Panel: Integrating Social Analytics & Data-driven Marketing for 2019 & beyond

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Social Monitoring to Consumer Intelligence: Turning Disparate Data into meaningful Insights

  • The rapidly growing social landscape
  • The future of consumer intelligence
  • From unstructured data to meaningful Insights
. Mitch Brooks, VP Product, Brandwatch
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01:00PM

David Lee

Mobile Evangelist

Google

Associated Talks:

01:00PM - Day 1

View Mobile Apps as Vehicle for Driving Brand Loyalty

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Mobile Apps as Vehicle for Driving Brand Loyalty

Marketers today recognize the growing importance of cultivating a loyal customer base. Turns out, a brands mobile app can serve as one of the most effective vehicles for building loyal relationships with their consumers. Come learn from David Lee, as he shares Google’s latest research and insights on how mobile apps can drive loyalty, and how you as marketers can make the most of this opportunity.

. David Lee, Mobile Evangelist, Google
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01:30PM

Lunch Break

02:30PM

Scott Breitenother

CEO

Brooklyn Data Co

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Crystal Berry

Vice President of Marketing and Communications

Digital Dynamics 360

Associated Talks:

02:30PM - Day 1

View Panel: Enhancing Customer Journeys: Digital, Data & Analytics

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Jonathan Yantz

Director, Search & Social

M&C Saatchi Performance

Associated Talks:

02:30PM - Day 1

View Panel: Enhancing Customer Journeys: Digital, Data & Analytics

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Evan Woods

Head of Growth

Ollie

Associated Talks:

02:30PM - Day 1

View Panel: Enhancing Customer Journeys: Digital, Data & Analytics

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Panel: Enhancing Customer Journeys: Digital, Data & Analytics

  • Discussing the latest data-driven technologies that help to make the most of cross-platform behavioural targeting
  • The importance of integrating different sources of data into campaigns
  • Taking your personalization to the next level via customer data
  • How to translate Big Data into insights
  • Understanding predictive analytics & the importance of understanding your data
Moderator: . Scott Breitenother, CEO, Brooklyn Data Co
. Crystal Berry, Vice President of Marketing and Communications, Digital Dynamics 360
. Jonathan Yantz, Director, Search & Social, M&C Saatchi Performance
. Evan Woods, Head of Growth, Ollie
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03:10PM

Nick Tomooka

Consultant

OneTrust

Associated Talks:

03:10PM - Day 1

View A Marketer’s Guide to the California Consumer Privacy Act (CCPA) Don’t Let the CCPA Kill Your Marketing Strategy

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A Marketer’s Guide to the California Consumer Privacy Act (CCPA) Don’t Let the CCPA Kill Your Marketing Strategy

The California Consumer Privacy Act (CCPA) gives California consumers new rights over their data, but it’s causing more challenges for marketers. With the law going into effect on 1 Jan 2020, how should marketers prepare for rights to request, delete and opt-out of the sale of personal information? How can marketers comply with privacy laws while remaining on-brand, customer-centric and maximizing opt-in? In this session, we’ll share what marketers need to know about the CCPA, provide a 6-step guide to demonstrating ongoing compliance and share best practices for creating an effective and compliant CCPA marketing strategy.

. Nick Tomooka, Consultant, OneTrust
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03:40PM

Aurora Morales

Search Outreach Specialist

Google

Associated Talks:

03:40PM - Day 1

View Best Practices for Securing Your Site

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Best Practices for Securing Your Site

With new threats constantly emerging, how can website owners protect themselves and their business? In this session we will cover this crucial topic for SEOs and share several demos of these threats, plus how they can be prevented. Find out what Google is seeing in hacking trends, Google’s view on what HTTPS does (and doesn’t do), and how to best address a hacked site.

Attendees will learn how to protect against SQL injection attacks, sanitize user generated input, and come away with other practical tips that can immediately be implemented to secure their sites.

. Aurora Morales, Search Outreach Specialist, Google
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04:10PM

Networking Break

04:40PM

Deb Boyda

CEO

Isobar US

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Jami Crist

Global Sports Marketing Senior Manager Run

Under Armour

Associated Talks:

04:40PM - Day 1

View Panel: Growing a Culture of Innovation within Digital 

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Lauren Castellanos

Executive Director of Global Architecture

Shiseido's Digital Center of Excellence

Associated Talks:

04:40PM - Day 1

View Panel: Growing a Culture of Innovation within Digital 

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Devin Hood

Director of Digital Marketing

Cisco

Associated Talks:

04:40PM - Day 1

View Panel: Growing a Culture of Innovation within Digital 

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Panel: Growing a Culture of Innovation within Digital 

  • Understand how global companies transformed into innovation-led businesses
  • Why your “Employees” are the most critical factor for a successful digital transformation
  • Understand how managers can foster a culture of experimentation
  • Creating a culture in which risk-taking is acceptable
Moderator: . Deb Boyda, CEO, Isobar US
. Jami Crist, Global Sports Marketing Senior Manager Run , Under Armour
. Lauren Castellanos, Executive Director of Global Architecture , Shiseido's Digital Center of Excellence
. Devin Hood, Director of Digital Marketing, Cisco
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05:20PM

Jimmy Newson

Inbound Sales and Marketing Consultant

JimmyNewson.com - Hubspot Sales Partner

Associated Talks:

05:20PM - Day 1

View How to Generate Better Leads Using Lead Magnets

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How to Generate Better Leads Using Lead Magnets

Why Your Business Will Make Lead Magnets Your #1 Source for Generating New Leads

Smart marketers and entrepreneurs know that using lead magnets is the most efficient and effective way of getting more leads into your business.  What’s a lead magnet?  It’s an ethical bribe offered to your prospect, something of value, in exchange for their email address. Using Lead Magnets is the fastest way to fill your business with high-quality leads that can potentially turn into loyal customers.  In this presentation, I will show you strategies that can help you effectively create and use lead magnets in every stage of your sales funnel.

You Will Learn:

  • Why using a lead magnet is the most efficient way of getting more leads into your business.
  • A step-by-step process for creating and using lead magnets
  • How to never run out of ideas for high-converting lead magnets
  • How to integrate your lead magnets into a conversion funnel
  • How to effectively promote and market your lead magnet across multiple online platforms
. Jimmy Newson, Inbound Sales and Marketing Consultant, JimmyNewson.com - Hubspot Sales Partner
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05:55PM

Networking Drinks

07:00PM

End of Day One

Day 2 - 12 September 2019

Data, Digital Transformation & Disruptive Tech

09:20AM

Inga Romanoff

Marketo and Salesforce Consultant

Romanoff Consultants

Associated Talks:

09:20AM - Day 2

View Data & Disruptive Tech – Chair’s Welcome & Opening Remarks

08:55AM - Day 1

View Data & Disruptive Tech – Chair’s Welcome & Opening Remarks

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Data & Disruptive Tech – Chair’s Welcome & Opening Remarks

. Inga Romanoff, Marketo and Salesforce Consultant, Romanoff Consultants
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09:30AM

Laura Price

Head of Marketing Technology

WW (formerly Weight Watchers)

Associated Talks:

09:30AM - Day 1

View Disrupting your Tech but not your Team

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Disrupting your Tech but not your Team

  • Bringing new technologies on board to help not hinder
  • Transitioning non-technical teams to use self-service marketing tools
. Laura Price, Head of Marketing Technology , WW (formerly Weight Watchers)
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10:00AM

Scott Breitenother

CEO

Brooklyn Data Co

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Brian Nash

SVP, Global Business Development

R3

Associated Talks:

10:00AM - Day 2

View Panel: Future-proofing your Digital Team & Strategy

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Guillaume Conteville

Senior Vice President, Global Digital Marketing

Mastercard

Associated Talks:

10:00AM - Day 2

View Panel: Future-proofing your Digital Team & Strategy

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James Gregson

Head of Social Studios

LEGO Group

Associated Talks:

11:40AM - Day 2

View How LEGO Inspires The Builders of Tomorrow on Social

10:00AM - Day 2

View Panel: Future-proofing your Digital Team & Strategy

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Charles Demarkles

Chief Marketing Officer

Cirrus-Nexus

Associated Talks:

02:00PM - Day 2

View Custom Building Tools To Meet Optimization & Reporting Needs On An Evolving Search Landscape

10:00AM - Day 2

View Panel: Future-proofing your Digital Team & Strategy

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Panel: Future-proofing your Digital Team & Strategy

  • How should brands adjust with new and novel approaches to match the ever-evolving digital landscape?
  • How disruptive technology can enhance transformation across marketing, sales, product, and insights departments
  • Consideration of emerging technologies like “Blockchain”  will support future growth
  • Customer Data Privacy – what are the key priorities brands should be implementing right now?
  • How to prepare your team for the coming wave of new technologies in digital marketing
Moderator: . Scott Breitenother, CEO, Brooklyn Data Co
. Brian Nash, SVP, Global Business Development, R3
. Guillaume Conteville, Senior Vice President, Global Digital Marketing, Mastercard
. James Gregson, Head of Social Studios, LEGO Group
. Charles Demarkles, Chief Marketing Officer, Cirrus-Nexus
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10:40AM

Morning Sponsor Presentation 8 – Day 2

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11:10AM

Networking Break

11:40AM

Alberto Hernandez

Chief Marketing Officer

Forto & Stur Drinks

Associated Talks:

11:40AM - Day 2

View Building “start-up mode” an Agile Digital Conversion Strategy … That works!

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Building “start-up mode” an Agile Digital Conversion Strategy … That works!

  • The right mentality, the right tools, the right team…
  • Building an agile, fast and scrappy consumer-centric 1:1 conversion model
  • Why an aggressive and messy approach works if you have a long term vision…

 

. Alberto Hernandez, Chief Marketing Officer, Forto & Stur Drinks
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12:10PM

Kate Hamil

Industry Manager

Disruptors Team, Facebook

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Rohit Bagalkot

Director of Digital Media

Peloton

Associated Talks:

12:10PM - Day 2

View Panel: Digital Convergence – How Consumers have changed and why Businesses need to follow

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Jessica McGlory

Director of Paid Social Media Marketing

Bombas

Associated Talks:

12:10PM - Day 2

View Panel: Digital Convergence – How Consumers have changed and why Businesses need to follow

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Panel: Digital Convergence – How Consumers have changed and why Businesses need to follow

  • Discussing changes in people’s interactions with products, services and environments and how these will transform the consumption of everyday products and experiences
  • The importance of why businesses need to adapt customer experiences
  • How media, technology & creativity together will create unique experiences and enriching consumer relationships
  • Why organisation structure and behaviours should be reviewed as consumers habits adapt and evolve.
Moderator: . Kate Hamil, Industry Manager, Disruptors Team, Facebook
. Rohit Bagalkot, Director of Digital Media , Peloton
. Jessica McGlory, Director of Paid Social Media Marketing, Bombas
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12:40PM

Lunchtime Sponsor Presentation 9 – Day 2

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01:10PM

Lunch Break

02:00PM

Charles Demarkles

Chief Marketing Officer

Cirrus-Nexus

Associated Talks:

02:00PM - Day 2

View Custom Building Tools To Meet Optimization & Reporting Needs On An Evolving Search Landscape

10:00AM - Day 2

View Panel: Future-proofing your Digital Team & Strategy

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Custom Building Tools To Meet Optimization & Reporting Needs On An Evolving Search Landscape

  • Evolution Of Search
  • What Data Is Needed
  • Putting It Into Practice
  • Adjusting Sails & Bringing Solution Full-Circle
. Charles Demarkles, Chief Marketing Officer, Cirrus-Nexus
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02:40PM

Brandon Kaplan

CEO

Skilled Creative

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Laura Karig

Senior Manager for Digital Medical Affairs

Pfizer

Associated Talks:

02:40PM - Day 2

View Panel: VOICE: A Must for your Marketing Strategy

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Rachel Reed

Senior Innovation Manager

Meredith Corp (People Magazine, Entertainment Weekly)

Associated Talks:

02:40PM - Day 2

View Panel: VOICE: A Must for your Marketing Strategy

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Panel: VOICE: A Must for your Marketing Strategy

  • Understanding the velocity of the VOICE revolution is moving and why brands should be thinking about VOICE now
  • Discussing VOICE SEO and impact with your search traffic
  • How will content & customer engagement strategies change
  • How to integrate VOICE into your marketing strategy
Moderator: . Brandon Kaplan, CEO, Skilled Creative
. Laura Karig, Senior Manager for Digital Medical Affairs, Pfizer
. Rachel Reed, Senior Innovation Manager , Meredith Corp (People Magazine, Entertainment Weekly)
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03:15PM

Close of Conference