Day 1 - 11 September 2019

Data, Digital Transformation & Disruptive Tech

08:55AM

Data, Digital Transformation & Disruptive Tech – Chair’s Welcome & Opening Remarks

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09:00AM

Haim Vaturi

Senior Partner Manager, Data Enterprise Solutions

Twitter

Associated Talks:

09:00AM - Day 1

View Twitter Opening Keynote

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Twitter Opening Keynote

. Haim Vaturi, Senior Partner Manager, Data Enterprise Solutions, Twitter
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09:30AM

Morning Sponsor Presentation 8 – Day 1

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10:00AM

Clint White

President & Founder

WiT Media Inc

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Patrick McCarthy

Senior Vice President and Head of Marketing

City National Bank

Associated Talks:

10:00AM - Day 1

View Panel: Examining Your Digital Marketing Strategy for 2019

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Panel: Examining Your Digital Marketing Strategy for 2019

  • Identifying and setting strategy goals – what do you want to achieve and by when?
  • Understanding who your customers are and identifying the best channels to reach them
  • How to ensure you are sending the right message for your audience
  • Calculating the ROI for your strategy
  • Make smarter, faster, and more informed decisions before anyone else using predictive intelligence
  • Making sense of data – find, understand and engage the audience that matters for your business
Moderator: . Clint White, President & Founder , WiT Media Inc
. Patrick McCarthy, Senior Vice President and Head of Marketing, City National Bank
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10:40AM

Morning Sponsor Presentation 5 – Day 1

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10:55AM

Speed Networking & Break

12:00PM

James Gregson

Head of Social Media Studios

LEGO Group

Associated Talks:

12:00PM - Day 1

View Creating a Data-Driven Social Media Strategy

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Creating a Data-Driven Social Media Strategy

. James Gregson, Head of Social Media Studios, LEGO Group
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12:10PM

Lunchtime Sponsor Presentation 9 – Day 1

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01:00PM

Lunch Break

02:10PM

Panel: Enhancing Customer Journeys: Digital, Data & Analytics

  • Discussing the latest data-driven technologies that help to make the most of cross-platform behavioral targeting
  • The importance of integrating different sources of data into campaigns
  • Taking your personalization to the next level via customer data
  • How to translate Big Data into insights
  • Understanding predictive analytics & the importance of understanding your data
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02:50PM

Afternoon Sponsor Presentation 10 – Day 1

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03:20PM

Eli Schwartz

Director of Growth

SurveyMonkey

Associated Talks:

03:20PM - Day 1

View SurveyMonkey Keynote

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SurveyMonkey Keynote

. Eli Schwartz, Director of Growth , SurveyMonkey
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03:40PM

Networking Break

04:15PM

Afternoon Sponsor Presentation 10 – Day 1

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04:30PM

Deb Boyda

CEO

Isobar US

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Panel: Growing a Culture of Innovation within Digital 

  • Understand how global companies transformed into innovation-led businesses
  • Why your “Employees” are the most critical factor for a successful digital transformation
  • Understand how managers can foster a culture of experimentation
  • Creating a culture in which risk-taking is acceptable
Moderator: . Deb Boyda, CEO, Isobar US
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05:10PM

The Key Principles in Winning at Digital Disruption

  • Recognizing the Change –  how to embrace the new logic
  • Building Your Identity – how to focus &  create your customers’ future
  • Price to drive demand – attract to scale
  • Control your part of the platform
  • Bringing Your Future to Life – embed change throughout your organization
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05:45PM

Networking Drinks

Day 2 - 12 September 2019

Data, Digital Transformation & Disruptive Tech

09:20AM

Data & Disruptive Tech – Chair’s Welcome & Opening Remarks

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09:30AM

Laura Price

Head of Marketing Technology

WW (formerly Weight Watchers)

Associated Talks:

09:30AM - Day 1

View Disrupting your Tech but not your Team

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Disrupting your Tech but not your Team

  • Bringing new technologies on board to help not hinder
  • Transitioning non-technical teams to use self-service marketing tools
. Laura Price, Head of Marketing Technology , WW (formerly Weight Watchers)
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10:00AM

Charles Demarkles

Chief Marketing Officer

Cirrus-Nexus

Associated Talks:

10:00AM - Day 2

View Panel: Future-proofing your Digital Team & Strategy

04:10PM - Day 2

View Evolution of your Marketing Strategy with Tech

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Panel: Future-proofing your Digital Team & Strategy

  • How should brands adjust with new and novel approaches to match the ever-evolving digital landscape?
  • Customer Data Privacy – what are the key priorities brands should be implementing right now?
  • How disruptive technology can enhance transformation across marketing, sales, product, and insights departments
  • Consideration of emerging technologies like “Blockchain” will support future growth
  • How to prepare your team for the coming wave of new technologies in digital marketing
. Charles Demarkles, Chief Marketing Officer, Cirrus-Nexus
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10:40AM

Morning Sponsor Presentation 8 – Day 2

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11:10AM

Networking Break

12:10PM

Kate Hamil

Industry Manager

Disruptors Team, Facebook

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Panel: Digital Convergence – How Consumers have changed and why Businesses need to follow

  • Discussing changes in people’s interactions with products, services and environments and how these will transform the consumption of everyday products and experiences
  • The importance of why businesses need to adapt customer experiences
  • How media, technology & creativity together will create unique experiences and enriching consumer relationships
  • Why organisation structure and behaviours should be reviewed as consumers habits adapt and evolve.
Moderator: . Kate Hamil, Industry Manager, Disruptors Team, Facebook
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12:40PM

Lunchtime Sponsor Presentation 9 – Day 2

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01:10PM

The Importance of Optimisation for Conversion : How to Really Connect with Your Target Audience

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01:40PM

Lunch Break

02:30PM

Panel: How will Disruptive Technology Trends Shape the Future of Digital Marketing

  • Which disruptive technologies which are passing fads or here to stay?
  • How should marketers use disruptive technologies to enhance campaigns?
  • The impact of Virtual Assistants, Chatbots, AI, VR and AR on customer experience
  • How to integrate new tech to shape consumer experience & make purchases.
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03:10PM

Afternoon Sponsor Presentation 10 – Day 2

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03:25PM

How Should Brands Implement a SEO and Voice Strategy

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04:00PM

Close of Conference