Day 1

7 November 2018

Data, Disruptive Tech & UX

09:00AM

Chair’s Welcome & Opening Remarks

Inga Romanoff

CEO

Romanoff Consultants

Associated Talks:

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. Inga Romanoff, CEO, Romanoff Consultants

09:10AM

Case Study: How To Give Your People Superhuman Capabilities

  • In 2018, HSBC made history becoming the first major bank in the world to deploy a customer facing social humanoid robot and cutting edge wearable technology for staff in a bank branch
  • These historic and world-first technology implementations have improved employee communication, efficiency and significantly improved engagement and customer service
  • HSBC has become known for having the happiest faces and great big smiles at their new branch of the future flagship in New York with over 600 million UMPV and search for the viral hashtag on social media #MeetPepper to see for yourself
  • Hear exclusively from Head of Innovation Jeremy K. Balkin to outline how Innovation is essential to delighting customers and deepening long term personalized human relationships in a world that is highly competitive and technology driven
. Jeremy Balkin, Head Of Innovation , HSBC Bank USA

09:40AM

Keynote: How to Build a Successful Product Marketing Strategy: a New Marketing Approach

Nadia Nazarova

Product Manager

SEMrush

Associated Talks:

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  •  Why the traditional marketing approaches are not as effective anymore and why your product is the key to your marketing strategy
  • The four components of a product marketing strategy
  • How to build a product marketing campaign: SEMrush case study
. Nadia Nazarova, Product Manager, SEMrush

10:10AM

Panel: Data Marketing & Analytic Trends for 2018 & Beyond

Scott Breitenother

Former VP of Data and Analytics

Casper

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Jonathan Lorenzini

Founder

Crabbr

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Amit Pandya

Director - Head of Digital

New York Life Insurance Company

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Ilan Man

Head of Data

Trialspark

Associated Talks:

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Mia Vallo

VP, Analytics

National Geographic

Associated Talks:

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  • The importance of integrating different sources of data into campaigns
  • Taking your personalisation to the next level via customer data
  • How to translate Big Data into insights
  • How to take advantage of  real-time data for customer acquisition & increased ROI
  • Understanding predictive analytics & the importance of understanding your data

 

Moderator: . Scott Breitenother, Former VP of Data and Analytics, Casper
. Jonathan Lorenzini, Founder, Crabbr
. Amit Pandya, Director - Head of Digital, New York Life Insurance Company
. Ilan Man, Head of Data, Trialspark
. Mia Vallo, VP, Analytics , National Geographic

10:50AM

How Gerber used a Refined CX as Key Pillar of its Brand Transformation

Claudia Ciciliano

Director of Consumer Engagement

Nestle Infant Nutrition

Associated Talks:

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  • Developing a business case to demonstrate commercial value from enhanced consumer engagement
  • How 1:1 personalization is transforming relationships with the brand
  • The key enablers to achieve its vision including an overhauled tech stack and new internal capabilities
. Claudia Ciciliano, Director of Consumer Engagement , Nestle Infant Nutrition

11:20AM

Networking Break

11:50AM

Hot Topics: Machine Learning in Digital

Ansar Kassim

Head of Business Intelligence

Verizon Wireless

Associated Talks:

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  • AB Testing in a Machine Learning World
  • Business Intelligence for Artificial Intelligence
  • Artificial Intelligence for Business Intelligence
  • Problem Solving in a Machine Learning world.
. Ansar Kassim, Head of Business Intelligence, Verizon Wireless

12:20PM

How Social Media Data has Transformed Campaign Optimization

Jill Chiara 

Regional Vice President, East

Crimson Hexagon

Associated Talks:

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How the growing volume of online conversations and powerful AI are allowing marketers to create more personalized, creative and data-driven messaging

 

. Jill Chiara , Regional Vice President, East, Crimson Hexagon

12:50PM

Panel: Personalisation and a Better Experience Online – The Holy Grail for eCommerce Businesses?

Inga Romanoff

CEO

Romanoff Consultants

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Ben Yehoshua

Global eCommerce Development & Marketing Manager

TWI Watches

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Girish Pai

Head of Americas and Europe

Shopalyst

Associated Talks:

12:45PM - Day 2

View Media Meets Commerce

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Francesca Pedrazzi

Digital Marketing Manager USA

TOD'S Group

Associated Talks:

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  • Discussing the latest data-driven technologies that help making the most of cross-platform behavioural targeting
  • WeChat, Whatsapp, Messenger – tips on making live-chat go the extra mile for your business
  • Direct calls to action and simplifying the buying process
  • Dynamic content across search
Moderator: . Inga Romanoff, CEO, Romanoff Consultants
. Ben Yehoshua, Global eCommerce Development & Marketing Manager , TWI Watches
. Girish Pai, Head of Americas and Europe , Shopalyst
. Francesca Pedrazzi, Digital Marketing Manager USA, TOD'S Group

01:30PM

Networking Lunch

02:30PM

Fireside Chat: People-based Marketing – the Fan Journey from Digital to Physical with Jeremy Levine Live Nation

Joe Glass

VP of Strategic Growth

LiveRamp

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Jeremy Levine

Head of Digital & Publishing

Live Nation

Associated Talks:

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Today’s consumers engage with their favorite brands more than ever before. They may start a search on their laptop, check email offers on a mobile device, see what others are saying on social media, and then finally make a purchase. For marketers, all these touch points are critical to understanding what their customers want and need. Live Nation is uniquely positioned to lead in this space with access to actionable data insights to help brands understand their consumers better, communicate the right message and elevate the experience. In this session, learn the essentials of using offline and online data to successfully execute a people-based marketing strategy.

 

Moderator: . Joe Glass, VP of Strategic Growth , LiveRamp
. Jeremy Levine, Head of Digital & Publishing, Live Nation

03:00PM

Panel: How will Disruptive Technology Trends Shape the Future of Digital Marketing

Alanna Gregory

CEO and founder

Constellation

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  • Which disruptive technologies which are passing fads or here to stay?
  • How should marketers use disruptive technologies to enhance campaigns?
  • The impact of Virtual Assistants, Chatbots, AI, VR and AR on customer experience
  • How to integrate new tech to shape consumer experience & make purchases.
Moderator: . Alanna Gregory, CEO and founder , Constellation
. Sunil Gangwani, Co-Founder , Plootus
. Jeremy Balkin, Head Of Innovation , HSBC Bank USA
. Keenan Davis, Senior Director of Marketing, SVS

03:40PM

Networking Break

04:30PM

Email Marketing: The most Misunderstood and Misused Marketing Channel.

Jon Chang

Lecturer Adjunct Faculty of Social Media and Web Analytics

New York University

Associated Talks:

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It’s no wonder that fewer-and-fewer people are subscribing to emails from businesses. Marketers have been ruining email for decades by hitting “send” before really digging into their behavioral analytics, where they would have learned about their subscribers’ preferences and interests. This session explores the concept of thematic email content delivered to subscribers based on data-supported insights. Email is consistently the highest ROI marketing channel, but most marketers aren’t achieving the full potential of their email program

. Jon Chang, Lecturer Adjunct Faculty of Social Media and Web Analytics, New York University

05:00PM

Rethinking Modern Luxury Brands in a Phygital World

Jerome Pineau

Chief Digital Officer

La Maison Hubert

Associated Talks:

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  • Digital platform or luxury brand? – Why digital first and luxury second is the new norm.
  • Retail isn’t dead. It’s evolving – Digital innovation in rethinking customer experience in luxury retail and distribution.
  • Let the heroes tell your brand story – Using brand hero storytelling as part of your content strategy.
  • The challenge of authenticity  – Using technology to implement traceability and win consumer trust.
  • The Millenial and GenZ challenge. Is it real? – How to digitize value across multiple generations to affect ROI.
. Jerome Pineau, Chief Digital Officer, La Maison Hubert

05:30PM

Networking Drinks & Close of Conference

Day 2

8 November 2018

Data, Disruptive Tech & UX

09:20AM

Chair’s Welcome & Opening Remarks

Inga Romanoff

CEO

Romanoff Consultants

Associated Talks:

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. Inga Romanoff, CEO, Romanoff Consultants

09:30AM

SEO & PPC Masterclass – Above and Beyond Organic

  • Learn what a GAP analysis is and how investigating competitors can deliver lots of valuable data for your business
  • Find out what an ATOM optimisation method is
  • Understand how to share your content like a pro utilising some unique tools
  • Make social media work for your SEO, and amplify your visitor number
  • Understanding how PPC can expand your reach to new audiences
. Keenan Davis, Senior Director of Marketing, SVS

10:00AM

Mobile Traffic & App Store Optimization (ASO)

Enric Pedró

CMO

Lab Cave

Associated Talks:

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  • Learn what ASO (App Store Optimization) is and how your team can improve it
  • Boost your app visibility in the App store
  • Learn best UX and CR strategies from top app and game developers
  • Improve your app paid marketing ROI
. Enric Pedró, CMO , Lab Cave

10:30AM

Panel: Glimpses of the Future – How The Latest Technologies are Revolutionising Global Consumer Behaviours

Clint White

President & Founder

WiT Media Inc

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Jeremy Kutner

VP of Web and Mobile Strategy

Warner Music

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Tracy Cho

Executive Director of Marketing, Growth and Analytics

Domino.com

Associated Talks:

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Angelica Gustilo Ong

Digital & Social Manager - Global - Innovation

UNICEF

Associated Talks:

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  • Discussing changes in people’s interactions with products, services and environments and how these will transform consumption of everyday products and experiences
  • Looking at latest technologies like VR, AR, chatbots, interactive video, 360 etc. and the impact of these on everything else
  • Reacting to consumers’ on demand lifestyles and what brands need to do to keep up with today’s ‘I want it now’ attitude
Moderator: . Clint White, President & Founder , WiT Media Inc
. Jeremy Kutner, VP of Web and Mobile Strategy , Warner Music
. Tracy Cho, Executive Director of Marketing, Growth and Analytics, Domino.com
. Joseph LaFalce, Vice President , POPSUGAR
. Angelica Gustilo Ong, Digital & Social Manager - Global - Innovation, UNICEF

11:10AM

Networking Break

12:15PM

E-Word in Marketing: Ethical Data Marketing at Mozilla

Justin Terry

Head of Paid Media

Mozilla

Associated Talks:

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  • How to align paid media strategies to your brand’s mission strategy?
  • How to be ethical with digital advertising strategies?
  • Why do brands need to be due diligent with their paid media?
  • How does this impact brand & agency relationships?
. Justin Terry, Head of Paid Media, Mozilla

12:45PM

Media Meets Commerce

Girish Pai

Head of Americas and Europe

Shopalyst

Associated Talks:

12:45PM - Day 2

View Media Meets Commerce

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  • What is Shoppable Media
  • Shoppable Media is about DATA
  • Examples and outcomes of Shoppable Media
. Girish Pai, Head of Americas and Europe , Shopalyst

01:00PM

Panel: Examining the Customer Journey; How Great UX Impacts ROI

Inga Romanoff

CEO

Romanoff Consultants

Associated Talks:

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Kristy Mayer-Mejia

Director of Analytics & BI

Simple

Associated Talks:

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Nathalie Torres

Director of Data

Inamoto & Co

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Michael Meikson

Head of Product

Hippo

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Kevin Hartman

Head Of Analytics - Consumer, Government & Entertainment Sector

Google

Associated Talks:

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  • Good UX is no longer a luxury – it’s a customer expectation
  • Gaining trust, brand recognition and retention
  • Understanding bounce-rate – where are you losing your customers?
  • Fix what you have, or start over?
Moderator: . Inga Romanoff, CEO, Romanoff Consultants
. Kristy Mayer-Mejia, Director of Analytics & BI, Simple
. Nathalie Torres, Director of Data, Inamoto & Co
. Michael Meikson, Head of Product, Hippo
. Kevin Hartman, Head Of Analytics - Consumer, Government & Entertainment Sector , Google

01:40PM

Networking Lunch

03:00PM

The Power of UX: Elevating Offline Customer Experiences & ROI

Kevin Hartman

Head Of Analytics - Consumer, Government & Entertainment Sector

Google

Associated Talks:

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  • Measuring the real impact of solid end-to-end customer experience on your bottom line
  • Which practices should brands adopt into their digital UX strategy
  • How new technologies are enhancing UX
. Kevin Hartman, Head Of Analytics - Consumer, Government & Entertainment Sector , Google

03:30PM

Panel: Digital Transformation to Optimise the Customer Journey

Ginger Conlon

U.S. editor

The Drum

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Elyse Burack

Head of Integrated Marketing & Brand

Boxed

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Juan Parra

Head of Marketing

Accelo

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Sandya Magge

Senior Director, Digital Care

Samsung Electronics America Inc.

Associated Talks:

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Drew Ormrod

Senior Director CRM & Loyalty Marketing

Sunglass Hut & Oakley

Associated Talks:

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  • How increasing availability of digital consumer data is changing the way brands understand consumers
  • The importance of customer centricity within digital transformation
  • How disruptive technology can enhance and influence Digital Transformation across marketing, sales, product, and insights departments
Moderator: . Ginger Conlon, U.S. editor , The Drum
. Elyse Burack, Head of Integrated Marketing & Brand, Boxed
. Juan Parra, Head of Marketing , Accelo
. Sandya Magge, Senior Director, Digital Care, Samsung Electronics America Inc.
. Drew Ormrod, Senior Director CRM & Loyalty Marketing, Sunglass Hut & Oakley

04:10PM

Evolution of your Marketing Strategy with Tech

Charles Demarkles

Digital Optimization & Analytics

Associated Talks:

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  • Evolution of tech and what this means for marketing strategy
  • Mobile Disruption with UX changes
  • How voice search is changing the metrics for voice
  • How does content need to evolve for updates to how users are engaging with it?
  • The future of data collection – what is important?
. Charles Demarkles, Digital Optimization & Analytics,

04:40PM

Close of Conference