Day 1 - 24 March 2021

09:00AM

Isabella Wang

Operations Director

New York Marketing Association

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Mike Grehan

CMO & Managing Partner

Acronym

Associated Talks:

09:00AM - Day 1

View OnDemand Panel: The Future of Digital Success

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Muriel Lotto

Global Head of Brand and Marketing

Western Union

Associated Talks:

09:00AM - Day 1

View OnDemand Panel: The Future of Digital Success

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OnDemand Panel: The Future of Digital Success

Digital marketing was already in a premium position to leverage and win businesses even before the pandemic. However, now, digital reality has come from nice-to-have to must-to-have. Simultaneously, how are the crucial emerging technologies and in-demand soft skills that will blend and play significant roles? Join the session to unfold what you need to know and expect about digital marketing in the new era.

Joining this session you will learn:

  • What are the irreversible customer behaviors and how to adapt your brand position
  • How to utilize emerging technologies to stay competitive
  • Top digital transformation challenges and how to overcome them
Moderator: . Isabella Wang, Operations Director, New York Marketing Association
. Mike Grehan, CMO & Managing Partner , Acronym
. Muriel Lotto, Global Head of Brand and Marketing , Western Union
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09:30AM

Onetrust Keynote

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10:10AM

Justin King

General Manager B2B

Salsify

Associated Talks:

10:10AM - Day 2

View Demystifying the Algorithm

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Demystifying the Algorithm

The digital shelf has a higher variety of more volatile channels with less predictable volumes, against more competition, and the algorithm determines the winner. This session will discuss how things got this way from a mass-market world.

. Justin King, General Manager B2B, Salsify
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11:00AM

LIVE Platinum Sponsor Keynote

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12:20PM

Karl Schneider

Vice President of Technology

Verticurl

Associated Talks:

12:20PM - Day 1

View The Symphony of Data and Technology – How Orchestration Delivers Customer Experience Harmony

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View Verticurl

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The Symphony of Data and Technology – How Orchestration Delivers Customer Experience Harmony

  • How disjointed technology and data can equal a disjointed customer experience
  • How Verticurl connected technology and data to enhance customer experience
  • Results from weaving these symphonic components
. Karl Schneider, Vice President of Technology, Verticurl
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12:30PM

Lakesha Holloway

Senior CRM & Personalization Strategist

Atrium Health

Associated Talks:

12:30PM - Day 1

View How Atrium Health is Using Powerful AI to Personalize Patient Communications

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How Atrium Health is Using Powerful AI to Personalize Patient Communications

  • Learn how Atrium Health uses Marketing Cloud Einstein to understand consumer behavior and personalize interactions.
  • How the use of Einstein Send Time Optimization has allowed them to deploy campaigns based on optimal send time predictions, so messages are more likely to be opened and clicked.
  • What strategies were implemented to drive digital engagement among patients and consumers from just “window shoppers” to “loyalists.”
  • How Atrium Health took all that intelligence and used it to reward the most loyal patients and consumers.
. Lakesha Holloway, Senior CRM & Personalization Strategist , Atrium Health
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12:50PM

Data and Insights Silver Sponsor Afternoon

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01:20PM

Martin Splitt

Developer Advocate

Google

Associated Talks:

01:20PM - Day 1

View Core Web Vitals – What, Why & How?

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Core Web Vitals – What, Why & How?

Performance can make or break a website, but how can you quantify that? In this session, we will look at the Core Web Vitals as a way to measure performance on the web. Specifically, we’ll go through the history of web performance measurements, where the new metrics come from and how they are measured.

. Martin Splitt, Developer Advocate, Google
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03:40PM

David Zimmerman

Internet Marketing Consultant

Reliable Acorn LLC

Associated Talks:

03:40PM - Day 1

View Measuring SEO: You’re Doing it Wrong!

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Measuring SEO: You’re Doing it Wrong!

  •  Before you begin make sure you know what SEO is and (possibly more importantly) what it’s not.
  • Avoid vanity metrics and oversimplified reports
  • The bottom line: make sure you’re making more than you’re spending.
. David Zimmerman, Internet Marketing Consultant , Reliable Acorn LLC
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Day 2 - 25 March 2021

10:10AM

Data and Insights Gold Sponsor Mid-Morning 25 March

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11:00AM

LIVE Platinum Sponsor Keynote 25 March

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10:30AM

Julia Scott

Founder & CEO

J.Scott Marketing

Associated Talks:

10:30AM - Day 2

View Three Email Automation Series to Rock Customer Engagement & Sales

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Three Email Automation Series to Rock Customer Engagement & Sales

In this engaging and lively session, email marketing expert Julia Scott will share savvy examples of three email automation series that boost customer engagement, increase sales, and allow brands to create an intentional message that resonates with customers.

This talk will overview:

  • Welcome Series
    • Don’t overlook this essential “first date” with eager or new customers
    • Benefits of this series
    • Examples
  • Abandoned Cart Series
    • Squeeze sales out of your email by providing customers with a convenient way to shop
    • Benefits of this series
    • Examples
  •  Post-Purchase Series
    • Build excitement and loyalty by reaffirming your customer’s choice to buy
    • Benefits of this series
    • Examples
. Julia Scott, Founder & CEO, J.Scott Marketing
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12:30PM

Hailey Cassidy

Global Branding & Digital Marketing Leader

Americhem

Associated Talks:

12:30PM - Day 2

View The Future of B2B Marketing: Embracing Digital Change

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The Future of B2B Marketing: Embracing Digital Change

  • How to create a successful B2B marketing plan
  • How to market to Millennials
  • Examples why industrial marketing is so different than B2C
  • How to overcome common B2B marketing barriers
  • And a Q&A segment!
. Hailey Cassidy, Global Branding & Digital Marketing Leader, Americhem
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12:30PM

Ben Silverstein

Founder

AdCoach

Associated Talks:

12:30PM - Day 2

View Measuring Success – Picking the right KPI for your digital ad campaigns

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Measuring Success – Picking the right KPI for your digital ad campaigns

  • Review of most common KPIs (Key Performance Indicators)
  • Best practice for when to use each
  • How to sell your clients on the right metric
. Ben Silverstein, Founder, AdCoach
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