Day 1 - 5 October 2022

09:00AM

Digital Convergence: How Consumers have changed and why Businesses need to follow

Hide Details

10:00AM

Panel: Deep Dive into Marketing Insights and Predictions – What’s to come?

  • Overviewing latest technologies & how marketers should be using them this year
  • The challenges we face as marketers with data and insights. How should we prepare for the changes ahead?
  • Transformation of teams and how to lead your marketing strategy in 2022
  • The changes in consumer behaviour brands face in the post-pandemic era
Hide Details
More Details

12:00PM

Lunchtime Partner Presentation – Day One

Hide Details

12:30PM

AI and insights to amplify your marketing strategy?

  • Explore how the latest artificial intelligence techniques can help marketers better understand how their customers might behave.
  • Why using AI incorrectly can cause problematic biases, create feedback loops and destroy value for brands
  • How most AI relies on spotting correlations, instead of understanding the causes of consumer behaviour
  • How new approaches in AI can deliver enormous benefits vs. the traditional methods
  • Common challenges that arise when adopting AI solutions and how to successfully integrate AI techniques into your organisation
Hide Details
More Details

02:00PM

Panel: Exploring the opportunities for success with customer-centricity & data driven strategies

  • Exploring the importance of customer-centric approaches to strategies in marketing and remaining relevant to your customers
  • How to truly understand your customers with insights & data-driven approaches
  • Reviewing the importance for brands to be transparent about data, their processes and how it affects the end-user
  • The impact wider afield – marketing, sales, product, and insights departments
Hide Details
More Details

02:40PM

Afternoon Partner Presentation – Day One

Hide Details

04:50PM

Marketing Automation: bringing data to the heart of your marketing strategy

Hide Details

Day 2 - 6 October 2022

10:00AM

NetBase Quid Presentation – Day Two

Hide Details

11:00AM

Panel: Future Proofing your Digital Strategy

  • The key strategies that marketers need to implement in 2022
  • The change we face in the next 6-months in consumer trends and how this will impact campaigns
  • Privacy-first policies and the impact on marketing & advertising
  • Reviewing the big picture in data landscape changes and how it evolves for the better
Hide Details
More Details

12:10PM

How Should Brands Implement a SEO and Voice Strategy

Hide Details

02:30PM

Cookie-less future

Hide Details

03:40PM

Driving innovation in marketing with AI

  • How AI and conversational chatbot tech can enhance your marketing and lead conversion strategy
  • How testing a proof of concept can open the doors to future campaigns
  • How to position Marketing team as sales enablers with strong ROI
Hide Details
More Details