Data & Insights

Digital marketing was already in a premium position to leverage and win businesses even before the pandemic. However, now, digital reality has come from nice-to-have to must-to-have. Simultaneously, how are the crucial emerging technologies and in-demand soft skills that will blend and play significant roles? Join the session to unfold what you need to know and expect about digital marketing in the new era.

Joining this session you will learn:

• What are the irreversible customer behaviors and how to adapt your brand position
• How to utilize emerging technologies to stay competitive
• Top digital transformation challenges and how to overcome them

The digital shelf has a higher variety of more volatile channels with less predictable volumes, against more competition, and the algorithm determines the winner. This session will discuss how things got this way from a mass-market world.

• How disjointed technology and data can equal a disjointed customer experience
• How Verticurl connected technology and data to enhance customer experience
• Results from weaving these symphonic components

• Learn how Atrium Health uses Marketing Cloud Einstein to understand consumer behavior and personalize interactions.
• How the use of Einstein Send Time Optimization has allowed them to deploy campaigns based on optimal send time predictions, so messages are more likely to be opened and clicked.
• What strategies were implemented to drive digital engagement among patients and consumers from just “window shoppers” to “loyalists.”
• How Atrium Health took all that intelligence and used it to reward the most loyal patients and consumers.

Performance can make or break a website, but how can you quantify that? In this session, we will look at the Core Web Vitals as a way to measure performance on the web. Specifically, we’ll go through the history of web performance measurements, where the new metrics come from and how they are measured.

•  Before you begin make sure you know what SEO is and (possibly more importantly) what it’s not.
• Avoid vanity metrics and oversimplified reports
• The bottom line: make sure you’re making more than you’re spending.

In this engaging and lively session, email marketing expert Julia Scott will share savvy examples of three email automation series that boost customer engagement, increase sales, and allow brands to create an intentional message that resonates with customers.

This talk will overview:

• Welcome Series
  • Don’t overlook this essential “first date” with eager or new customers
  • Benefits of this series
  • Examples
• Abandoned Cart Series
  • Squeeze sales out of your email by providing customers with a convenient way to shop
  • Benefits of this series
  • Examples
•  Post-Purchase Series
  • Build excitement and loyalty by reaffirming your customer’s choice to buy
  • Benefits of this series
  • Examples

• How to create a successful B2B marketing plan
• How to market to Millennials
• Examples why industrial marketing is so different than B2C
• How to overcome common B2B marketing barriers
• And a Q&A segment!

• Review of most common KPIs (Key Performance Indicators)
• Best practice for when to use each
• How to sell your clients on the right metric