Day 2 - 25 March 2021

09:00AM

Kate Gagnon

Associate Director, Brand Communications

OXO

Associated Talks:

09:00AM - Day 2

View Integrated Marketing: How a Brand of Any Size Can Benefit from a Holistic Approach

11:00AM - Day 2

View LIVE DMWF Panel: Understanding the Customer Experience in the age of Omni-channel

04:40PM - Day 1

View Panel: Importance of UGC: The Invaluable Addition to your Content Strategy 

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Integrated Marketing: How a Brand of Any Size Can Benefit from a Holistic Approach

  • Why brands should consider integrating their marketing channels
  • How to shift current team structures and silos to an integrated marketing strategy
  • Practical tips to make the leap to an integrated approach
  • The value of an agile, integrated approach in uncertain and ever-changing times (read: COVID)
. Kate Gagnon, Associate Director, Brand Communications, OXO
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09:30AM

Bridgette Doig

Strategic Data Executive

Tealium

Associated Talks:

09:30AM - Day 2

View What you need to know about the modern customer experience

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What you need to know about the modern customer experience

There is more digital noise than ever and brands have seconds to capture and keep potential customers. Join this live session to learn the 3 ways to drive revenue using personalization and customer data to meet the needs of today’s modern experience. Leave this chat feeling empowered and energized to take your cx to the next level!

. Bridgette Doig, Strategic Data Executive, Tealium
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10:30AM

Sarah Fruy

Director, Brand & Digital Experience

Pantheon

Associated Talks:

10:30AM - Day 2

View Kill the Website Relaunch: How to Iterate on Your Digital Experience

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Kill the Website Relaunch: How to Iterate on Your Digital Experience

Every single person in your organization has an interest in the website. The CEO is a stakeholder, as is the customer support rep. The website is the company’s most visible brand and communications asset and a key part of the sales and marketing funnel. In order to best leverage this asset, the marketer needs to keep the website content updated and the brand innovative. The traditional approach has been the website relaunch that’s often exhaustive and counterproductive. Now there’s a better way! Join Sarah Fruy of Pantheon and Anne Stefanyk of Kanopi Studios, as they teach you how to stop relaunching your website and start iterating on your digital experience.

What you’ll learn:

  • Best practices for building a WebOps organization
  • Problems with a traditional website relaunch
  • Driving growth with WebOps
  • Increasing collaboration for faster iteration

 

. Sarah Fruy, Director, Brand & Digital Experience, Pantheon
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11:00AM

Irada Dolloff

Digital Content and Marketing Manager

U.S. Chamber of Commerce Foundation

Associated Talks:

12:30PM - Day 2

View 3 Types of Content Silos to Break Down

11:00AM - Day 2

View LIVE DMWF Panel: Understanding the Customer Experience in the age of Omni-channel

View Full Info

Kate Gagnon

Associate Director, Brand Communications

OXO

Associated Talks:

09:00AM - Day 2

View Integrated Marketing: How a Brand of Any Size Can Benefit from a Holistic Approach

11:00AM - Day 2

View LIVE DMWF Panel: Understanding the Customer Experience in the age of Omni-channel

04:40PM - Day 1

View Panel: Importance of UGC: The Invaluable Addition to your Content Strategy 

View Full Info

Robert Monek

Executive Producer

WABC-TV, New York (Walt Disney Company)

Associated Talks:

09:00AM - Day 2

View Decoding audience behavior during and after the pandemic

11:00AM - Day 2

View LIVE DMWF Panel: Understanding the Customer Experience in the age of Omni-channel

10:00AM - Day 1

View Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment

View Full Info

LIVE DMWF Panel: Understanding the Customer Experience in the age of Omni-channel

  • The importance of brands delivering a unique customer experience within their Omni-channels
  • Why customer experience is beyond the online channels
  • Why insights will support interactive experiences for customers
  • How to support an integrated experience across multi-channels
  • Why UX can not be forgotten when delivering digital experiences
. Irada Dolloff, Digital Content and Marketing Manager, U.S. Chamber of Commerce Foundation
. Kate Gagnon, Associate Director, Brand Communications, OXO
. Robert Monek, Executive Producer , WABC-TV, New York (Walt Disney Company)
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12:30PM

Irada Dolloff

Digital Content and Marketing Manager

U.S. Chamber of Commerce Foundation

Associated Talks:

12:30PM - Day 2

View 3 Types of Content Silos to Break Down

11:00AM - Day 2

View LIVE DMWF Panel: Understanding the Customer Experience in the age of Omni-channel

View Full Info

3 Types of Content Silos to Break Down

. Irada Dolloff, Digital Content and Marketing Manager, U.S. Chamber of Commerce Foundation
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