Day 2 - 25 March 2021

09:00AM

Kate Gagnon

Associate Director, Brand Communications

OXO

Associated Talks:

09:00AM - Day 2

View Integrated Marketing: How a Brand of Any Size Can Benefit from a Holistic Approach

11:00AM - Day 2

View LIVE Panel: Understanding the Customer Experience in the age of Omni-channel

04:40PM - Day 1

View Panel: Importance of UGC: The Invaluable Addition to your Content Strategy 

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Integrated Marketing: How a Brand of Any Size Can Benefit from a Holistic Approach

  • Why brands should consider integrating their marketing channels
  • How to shift current team structures and silos to an integrated marketing strategy
  • Practical tips to make the leap to an integrated approach
  • The value of an agile, integrated approach in uncertain and ever-changing times (read: COVID)
. Kate Gagnon, Associate Director, Brand Communications, OXO
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09:30AM

Irada Dolloff

Digital Content and Marketing Manager

U.S. Chamber of Commerce Foundation

Associated Talks:

09:30AM - Day 2

View 3 Types of Content Silos to Break Down

11:00AM - Day 2

View LIVE Panel: Understanding the Customer Experience in the age of Omni-channel

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3 Types of Content Silos to Break Down

. Irada Dolloff, Digital Content and Marketing Manager, U.S. Chamber of Commerce Foundation
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10:10AM

Alex Brownsell

Senior Editor, Media

WARC

Associated Talks:

10:10AM - Day 2

View What advertisers need to know about shoppable media

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Cathy Taylor

U.S. Commissioning Editor

WARC

Associated Talks:

10:10AM - Day 2

View What advertisers need to know about shoppable media

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What advertisers need to know about shoppable media

Shoppable content saw a huge uptick in popularity in 2020 as COVID-19 closed so many brick-and-mortar locations. The coronavirus pandemic has accelerated a shift from the brick-and-mortar consumer economy to a ‘storeless’ environment by as much as 500%. In this session, we will discuss what advertisers need to know about shoppable media.

  • Native shoppable content is integrated from a design perspective, meaning it looks and feels like the rest of the content being consumed on a given platform.
  • The percentage of marketers who use shoppable video ads grew to 40% in 2020 from 33% in 2019 and 25% in 2018.
  • Outside of China, media owners investing in shoppable media formats include Instagram, TikTok, Pinterest and NBCUniversal.
. Alex Brownsell, Senior Editor, Media, WARC
. Cathy Taylor, U.S. Commissioning Editor, WARC
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10:30AM

Laura Forester

Vice President, Director of Strategy & Engagement

Chemistry Agency

Associated Talks:

10:30AM - Day 2

View The Shape of Innovation: Burn The Brief, First!

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The Shape of Innovation: Burn The Brief, First!

The world is calling for innovative thinkers. But how? Where? Whatever the job or department, everyone faces problems — small, big and gargantuan. Every story of a good innovation — whether it’s a new product, a new service, a new business model or a new form of governance — begins and ends with people’s experience. So, burn the brief. Yup, burn it up. Tear it up. Light fire to our sacred process and documents. Instead, let’s make creativity non-denominational. Let’s spend (much) more of our power (and resources) investigating the challenges and the experiences of the people we are serving with our creations.

In this session, Laura will take about the basic shape of putting people at the forefront of your work and how you might encourage your team to burn an initial brief. Attend this session and learn:

  • How individuals and teams can become confident and capable problem-solvers.
  • Think differently and work a on culture of co-collaboration.
  • What and how leaders should be thinking about to prepare for what’s next.
. Laura Forester, Vice President, Director of Strategy & Engagement, Chemistry Agency
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11:00AM

Inga Romanoff

Marketo and Salesforce Consultant

Romanoff Consultants

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Irada Dolloff

Digital Content and Marketing Manager

U.S. Chamber of Commerce Foundation

Associated Talks:

09:30AM - Day 2

View 3 Types of Content Silos to Break Down

11:00AM - Day 2

View LIVE Panel: Understanding the Customer Experience in the age of Omni-channel

View Full Info

Kate Gagnon

Associate Director, Brand Communications

OXO

Associated Talks:

09:00AM - Day 2

View Integrated Marketing: How a Brand of Any Size Can Benefit from a Holistic Approach

11:00AM - Day 2

View LIVE Panel: Understanding the Customer Experience in the age of Omni-channel

04:40PM - Day 1

View Panel: Importance of UGC: The Invaluable Addition to your Content Strategy 

View Full Info

Robert Monek

Executive Producer

WABC-TV, New York (Walt Disney Company)

Associated Talks:

09:00AM - Day 2

View Decoding audience behavior during and after the pandemic

11:00AM - Day 2

View LIVE Panel: Understanding the Customer Experience in the age of Omni-channel

10:00AM - Day 1

View Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment

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LIVE Panel: Understanding the Customer Experience in the age of Omni-channel

  • The importance of brands delivering a unique customer experience within their Omni-channels
  • Why customer experience is beyond the online channels
  • Why insights will support interactive experiences for customers
  • How to support an integrated experience across multi-channels
  • Why UX can not be forgotten when delivering digital experiences
Moderator: . Inga Romanoff, Marketo and Salesforce Consultant, Romanoff Consultants
. Irada Dolloff, Digital Content and Marketing Manager, U.S. Chamber of Commerce Foundation
. Kate Gagnon, Associate Director, Brand Communications, OXO
. Robert Monek, Executive Producer , WABC-TV, New York (Walt Disney Company)
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12:30PM

Sarah Fruy

Director, Brand & Digital Experience

Pantheon

Associated Talks:

12:30PM - Day 2

View Kill the Website Relaunch: How to Iterate on Your Digital Experience

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Kill the Website Relaunch: How to Iterate on Your Digital Experience

Every single person in your organization has an interest in the website. The CEO is a stakeholder, as is the customer support rep. The website is the company’s most visible brand and communications asset and a key part of the sales and marketing funnel. In order to best leverage this asset, the marketer needs to keep the website content updated and the brand innovative. The traditional approach has been the website relaunch that’s often exhaustive and counterproductive. Now there’s a better way! Join Sarah Fruy of Pantheon and Anne Stefanyk of Kanopi Studios, as they teach you how to stop relaunching your website and start iterating on your digital experience.

What you’ll learn:

  • Best practices for building a WebOps organization
  • Problems with a traditional website relaunch
  • Driving growth with WebOps
  • Increasing collaboration for faster iteration

 

. Sarah Fruy, Director, Brand & Digital Experience, Pantheon
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