Day 1 - 14 September 2023

Covering Data & Insights //  eCommerce & Digital Experience // Generative AI & Marketing // Web3 Marketing

08:00AM

Registration Opens and Early Networking

09:20AM

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

09:20AM - Day 2

View Chair Opening – Track One – Day Two

09:20AM - Day 1

View Chair Opening – Track One – Day One

09:50AM - Day 2

View Chair’s Welcome – Day Two

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Chair Opening – Track One – Day One

. Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
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09:30AM

Peilin Corbanese

VP of Analytics

EXL

Associated Talks:

09:30AM - Day 1

View Making Generative AI Real for Business

03:10PM - Day 1

View Data Driven Marketing Strategies – Transformation from Traditional to Tech: A story of Gerber Life Insurance

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Making Generative AI Real for Business

Generative AI has become the focal point of interest and captivated the attention of business leaders worldwide. While it is a topic of discussion, businesses are actively considering its implementation. However, many companies are facing challenges to conceptualize practical use cases. In this session, we will share real-world examples that are relevant to your organization. We will explore the impact on business, associated risks, technological architecture alternatives, required changes in data processes, and privacy considerations. Boards and executive teams seek answers to these aspects before scaling pilot projects into production. By the end of this session, you will gain insights into the foundational components necessary to actualize Generative AI across your enterprise. You will also have the opportunity to connect with other industry leaders, collectively evaluating the benefits and risks, and working together to shape our perspective about the new future.

. Peilin Corbanese, VP of Analytics, EXL
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10:00AM

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

09:20AM - Day 2

View Chair Opening – Track One – Day Two

09:20AM - Day 1

View Chair Opening – Track One – Day One

09:50AM - Day 2

View Chair’s Welcome – Day Two

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Jess Gondolfo

Head of US Regional Marketing

Supermetrics

Associated Talks:

10:00AM - Day 1

View Panel: Future-proofing your digital strategy to increase customer engagement

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Nakisha Wong-Chong

Head of Integrated Marketing,

Viavi Solutions, Inc.

Associated Talks:

10:00AM - Day 1

View Panel: Future-proofing your digital strategy to increase customer engagement

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Maryanne Cheung

Vice President Ecommerce

AT&T

Associated Talks:

10:00AM - Day 1

View Panel: Future-proofing your digital strategy to increase customer engagement

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Panel: Future-proofing your digital strategy to increase customer engagement

  • Preparing to succeed – planning multiple digital strategies to support a 24/7 on-demand, flexible approach
  • Ways to respond and react better to truly captivate your audience … and keep them engaged
  • Unleash the power of experimentation and analytics to empower your team, anticipate market trends and drive growth
Moderator: . Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
. Jess Gondolfo, Head of US Regional Marketing, Supermetrics
. Nakisha Wong-Chong, Head of Integrated Marketing,, Viavi Solutions, Inc.
. Maryanne Cheung, Vice President Ecommerce, AT&T
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10:50AM

Morning Networking Break

11:30AM

Sharon Lee Thony

Founder & CEO

SLTC

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Deena Piquion

CMO

Xerox

Associated Talks:

11:30AM - Day 1

View Conveying The Heart Of Xerox’s Heritage and Brand Values In The Digital World

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Conveying The Heart Of Xerox’s Heritage and Brand Values In The Digital World

  • Embracing traditional core values in the digital era to drive authentic connections
  • Navigating workspace evolution: Insights into seamlessly integrating digital solutions
  • The future of meaningful connections: Marketing to Gen Z and other key audiences
  • Why brand performance is about people
  • Xerox’s “We Make Work, Work” campaign and updating legacy brands
Moderator: . Sharon Lee Thony, Founder & CEO, SLTC
. Deena Piquion, CMO, Xerox
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12:00PM

Rudy Mawer

Celebrity Marketer & CEO

Mawer Capital

Associated Talks:

12:00PM - Day 1

View The Future of Marketing, Social Media & Influencers in Brands

10:00AM - Day 1

View Panel: Overcoming challenges and barriers with your Influencer campaigns

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The Future of Marketing, Social Media & Influencers in Brands

      • The future of influence and personal brands on mainstream companies
      • Lessons learned from 40,000 + businesses in today’s social media market
      • What every corporate brand must know about today’s landscape on ads, viral content, and thriving in 2024
      • How we drove Ecom sales up from 50k to 1 million $ Per day with social ads, social media and email marketing
      • Leveraging influencers, celebrities, and content in your brand strategy
      • Direct response marketing techniques in 2024 and beyond
. Rudy Mawer, Celebrity Marketer & CEO , Mawer Capital
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12:30PM

Maria Harrison

President and Co-Founder

Bullseye Strategy

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Ricardo Briceno

Chief Business Officer

Gamefam, Inc

Associated Talks:

12:30PM - Day 1

View Why Every Brand Needs a Metaverse Marketing Strategy

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Why Every Brand Needs a Metaverse Marketing Strategy

  • Where are Gen Z & Gen Alpha spending the most time?
  • The Metaverse gaming scene for brands: key tactics and tools
  • What metaverse activations and experiences are the most engaging for players?
  • Increasing Brand awareness and customer engagement: the ROI opportunity
  • Why is your brand’s strategy for Roblox and Fortnite just as important as your social media strategy (TikTok, YouTube and Instagram)
Moderator: . Maria Harrison, President and Co-Founder, Bullseye Strategy
. Ricardo Briceno, Chief Business Officer, Gamefam, Inc
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01:00PM

Lunch & Networking Break

02:00PM

Justin Terry

Growth Marketing Leader

Associated Talks:

02:50PM - Day 2

View AI and the Future of Work

12:15PM - Day 2

View E-Word in Marketing: Ethical Data Marketing at Mozilla

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Pat LaCroix

EVP of marketing and commercial strategy

Seekr

Associated Talks:

02:00PM - Day 1

View Panel: AI and re-shaping Marketing

02:10PM - Day 2

View Panel: The marketing trends and tech paving the way to an innovative future

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Chuka Chase

Co-Founder

SymphonyOS

Associated Talks:

02:00PM - Day 1

View Panel: AI and re-shaping Marketing

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Jerri Helms

Vice President Digital Marketing and Analytics

HarperCollins Christian Publishing

Associated Talks:

02:00PM - Day 1

View Panel: AI and re-shaping Marketing

02:10PM - Day 2

View Panel: The marketing trends and tech paving the way to an innovative future

12:30PM - Day 2

View Adapting your SEO for Voice Search

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Panel: AI and re-shaping Marketing

  • Deep dive into challenges that marketers face today and how AI and data science can help address them
  • Learning Lessons when creating your AI Marketing Strategy
  • How insights will empower your campaigns, processes, data and personalized experiences
Moderator: . Justin Terry, Growth Marketing Leader,
. Pat LaCroix, EVP of marketing and commercial strategy, Seekr
. Chuka Chase, Co-Founder, SymphonyOS
. Jerri Helms, Vice President Digital Marketing and Analytics, HarperCollins Christian Publishing
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03:20PM

Afternoon Networking Break

04:00PM

Dorothy Ann Advincula

Global Head of Audience, Insights & Measurement

UBER

Associated Talks:

04:00PM - Day 1

View Navigating the Future: Uber’s Journey with Data-Driven Insights to Meet Modern Consumer Demands

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Navigating the Future: Uber’s Journey with Data-Driven Insights to Meet Modern Consumer Demands

In a world where consumers are constantly on the move, their emotional journey becomes a critical aspect of our narrative. At Uber, we go beyond mere transportation, viewing our riders as dynamic explorers, embracing new challenges as they arise. As advertisers, we’re engaging with this shift and driving our narratives from mere motion to emotion and action.

 

In this engaging session, discover how Uber is fostering meaningful connections with the biggest brands in creative and unforgettable ways and learn how Uber harnesses unique 1st party insights to unravel shifting consumer behaviors, carving out a novel viewpoint on advertising that echoes with our riders’ experiences.

. Dorothy Ann Advincula, Global Head of Audience, Insights & Measurement , UBER
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04:30PM

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

09:20AM - Day 2

View Chair Opening – Track One – Day Two

09:20AM - Day 1

View Chair Opening – Track One – Day One

09:50AM - Day 2

View Chair’s Welcome – Day Two

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Rob Izquierdo

SEO and Content Strategist Manager

Astra Zeneca

Associated Talks:

04:30PM - Day 1

View Panel: Power to the Marketer: Omni-channel Marketing Strategy

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Liz Song

Category Development Officer for Financial Services

Spotify

Associated Talks:

04:30PM - Day 1

View Panel: Power to the Marketer: Omni-channel Marketing Strategy

10:00AM - Day 2

View Panel: The Era of Customer Centric Marketing

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Irada Abasova-Dolloff

Senior Manager, Digital Commerce and Product Marketing

T-Mobile

Associated Talks:

04:30PM - Day 1

View Panel: Power to the Marketer: Omni-channel Marketing Strategy

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Panel: Power to the Marketer: Omni-channel Marketing Strategy

  • Exploring the importance of seamless and immersive experiences online and beyond.
  • How can technology drive your omnichannel strategies forward?
  • The impact of “Social Commerce”.
  • Reviewing the next big trends.
Moderator: . Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
. Rob Izquierdo, SEO and Content Strategist Manager , Astra Zeneca
. Liz Song, Category Development Officer for Financial Services , Spotify
. Irada Abasova-Dolloff, Senior Manager, Digital Commerce and Product Marketing, T-Mobile
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05:10PM

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

09:20AM - Day 2

View Chair Opening – Track One – Day Two

09:20AM - Day 1

View Chair Opening – Track One – Day One

09:50AM - Day 2

View Chair’s Welcome – Day Two

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Jason Wood

Founder and CEO

Specificity, Inc

Associated Talks:

05:10PM - Day 1

View Fireside Chat: Solving the AdTech Problem

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Fireside Chat: Solving the AdTech Problem

  • The volatility of data targeting in the marTech and adTech space
  • How diluted targeting has become since the iOS update and FTC regulations
  • How adTech, marTech and Big Tech have done nothing to solve this data issue.
  • Why promoting mass impression strategy is not advocating for client conversion success. MarTech and adTech are more concerned with increasing spend levels, not getting results for the clients.
  • Why you need to make granular targeting the entire base of your marketing strategy.
Moderator: . Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
. Jason Wood, Founder and CEO, Specificity, Inc
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05:50PM

Networking Drinks on the Terrace

07:00PM

End of DMWF North America - Day One

Day 2 - 15 September 2023

Covering Data & Insights // eCommerce & Digital Experience // Generative AI & Marketing // Web3 Marketing

08:30AM

Registration Opens and Early Networking

09:20AM

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

09:20AM - Day 2

View Chair Opening – Track One – Day Two

09:20AM - Day 1

View Chair Opening – Track One – Day One

09:50AM - Day 2

View Chair’s Welcome – Day Two

View Full Info

Chair Opening – Track One – Day Two

. Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
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09:30AM

Kevin Fried

Industry Director, Retail

Google

Associated Talks:

09:30AM - Day 2

View The Power of AI in the Shopping Journey – How Brands Can Use AI to Drive Business Growth

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The Power of AI in the Shopping Journey – How Brands Can Use AI to Drive Business Growth

. Kevin Fried, Industry Director, Retail, Google
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10:00AM

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

09:20AM - Day 2

View Chair Opening – Track One – Day Two

09:20AM - Day 1

View Chair Opening – Track One – Day One

09:50AM - Day 2

View Chair’s Welcome – Day Two

View Full Info

Mariana Uribe

Growth Marketing, Latam & Global Exports

Campbells

Associated Talks:

10:00AM - Day 2

View Panel: The Era of Customer Centric Marketing

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Liz Song

Category Development Officer for Financial Services

Spotify

Associated Talks:

04:30PM - Day 1

View Panel: Power to the Marketer: Omni-channel Marketing Strategy

10:00AM - Day 2

View Panel: The Era of Customer Centric Marketing

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Lisa Routel

Pricing Strategy & Marketing Lead

Verizon

Associated Talks:

10:00AM - Day 2

View Panel: The Era of Customer Centric Marketing

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Panel: The Era of Customer Centric Marketing

  • Customer Centricity is here to stay but why do businesses need to take it seriously in their strategies
  • Exploring the impact of actionable insights and understanding your customers
  • Why is being transparent about data and processes to support customer retention
  • The impact wider afield – customer service, product and sales departments
Moderator: . Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
. Mariana Uribe, Growth Marketing, Latam & Global Exports, Campbells
. Liz Song, Category Development Officer for Financial Services , Spotify
. Lisa Routel, Pricing Strategy & Marketing Lead, Verizon
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10:50AM

Morning Networking Break

12:00PM

Avinash Tripathi

VP of Analytics

University of Phoenix

Associated Talks:

12:00PM - Day 1

View Telling the Data Story— Absorbing Complexity, Delivering Simplicity

02:10PM - Day 2

View Panel: The marketing trends and tech paving the way to an innovative future

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Telling the Data Story— Absorbing Complexity, Delivering Simplicity

Across every enterprise, analytics serve as the caretaker of data. Yet streamlining and harnessing that data is easier said than done. The remedy? Effective data storytelling i.e., how to effectively communicate insights that can have a huge impact on an organization’s success. It can be noted that in many organizations the data and analytical functions can be guilty of making complex situations even more challenging by providing insights that are complicated to the layman executive. According to McKinsey, organizations are investing trillions of dollars to become more data-driven, but only 8% of organizations are successfully scaling analytics to get value from their data.

Join this session to ensure that the data-driven insights you deliver are useful, trusted and compelling to the business.

  • If the job of analytics is to “understand complexity and deliver simplicity”, do we think analytics departments, overall, achieve this?
  • What do you think is standing in the way of many analytics functions from delivering simplicity?
  • How do you ensure the insights you’re delivering are useful to the business?
. Avinash Tripathi, VP of Analytics, University of Phoenix
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12:30PM

Jerri Helms

Vice President Digital Marketing and Analytics

HarperCollins Christian Publishing

Associated Talks:

02:00PM - Day 1

View Panel: AI and re-shaping Marketing

02:10PM - Day 2

View Panel: The marketing trends and tech paving the way to an innovative future

12:30PM - Day 2

View Adapting your SEO for Voice Search

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Adapting your SEO for Voice Search

. Jerri Helms, Vice President Digital Marketing and Analytics, HarperCollins Christian Publishing
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01:00PM

Lunch & Networking Break

02:10PM

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

09:20AM - Day 2

View Chair Opening – Track One – Day Two

09:20AM - Day 1

View Chair Opening – Track One – Day One

09:50AM - Day 2

View Chair’s Welcome – Day Two

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Dawn Williamson

Senior Vice President, Sales Development

Effectv, A Comcast Company

Associated Talks:

02:10PM - Day 2

View Panel: The marketing trends and tech paving the way to an innovative future

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Avinash Tripathi

VP of Analytics

University of Phoenix

Associated Talks:

12:00PM - Day 1

View Telling the Data Story— Absorbing Complexity, Delivering Simplicity

02:10PM - Day 2

View Panel: The marketing trends and tech paving the way to an innovative future

View Full Info

Pat LaCroix

EVP of marketing and commercial strategy

Seekr

Associated Talks:

02:00PM - Day 1

View Panel: AI and re-shaping Marketing

02:10PM - Day 2

View Panel: The marketing trends and tech paving the way to an innovative future

View Full Info

Jerri Helms

Vice President Digital Marketing and Analytics

HarperCollins Christian Publishing

Associated Talks:

02:00PM - Day 1

View Panel: AI and re-shaping Marketing

02:10PM - Day 2

View Panel: The marketing trends and tech paving the way to an innovative future

12:30PM - Day 2

View Adapting your SEO for Voice Search

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Panel: The marketing trends and tech paving the way to an innovative future

  • Which marketing trends will be pivotal for innovation for the next year?
  • Reviewing the latest disruptive technologies and what are worth investing in your strategies.
  • How to integrate new tech to shape consumer experience for the future.
  • How to lead innovation in your team and across your organisation.
Moderator: . Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
. Dawn Williamson, Senior Vice President, Sales Development, Effectv, A Comcast Company
. Avinash Tripathi, VP of Analytics, University of Phoenix
. Pat LaCroix, EVP of marketing and commercial strategy, Seekr
. Jerri Helms, Vice President Digital Marketing and Analytics, HarperCollins Christian Publishing
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02:50PM

Justin Terry

Growth Marketing Leader

Associated Talks:

02:50PM - Day 2

View AI and the Future of Work

12:15PM - Day 2

View E-Word in Marketing: Ethical Data Marketing at Mozilla

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AI and the Future of Work

. Justin Terry, Growth Marketing Leader,
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03:20PM

Sharon Lee Thony

Founder & CEO

SLTC

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Jenée Naquin

Creative Director & Content Strategist

SLTC

Associated Talks:

03:20PM - Day 2

View Panel: Mastering the Future: Embracing AI in Marketing to Stay Indispensable

02:10PM - Day 2

View Panel: Impact of Social Media – Trends, Strategies and Tactics for 2023

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Ryan Bennion

Social Media Advertising

SLTC

Associated Talks:

03:20PM - Day 2

View Panel: Mastering the Future: Embracing AI in Marketing to Stay Indispensable

05:00PM - Day 1

View Panel: Driving engagement with video-based content

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Panel: Mastering the Future: Embracing AI in Marketing to Stay Indispensable

Are you ready to future-proof your marketing career and ensure you won’t be replaced by the relentless march of technology?

Hosted by three visionary marketing experts from SLTC – Sharon Lee Thony, Ryan Bennion, and Jenee Naquin – this dynamic workshop will unlock the secrets of harnessing AI to supercharge your marketing strategies, rather than fear it as a potential threat.

In an era where artificial intelligence is revolutionizing the digital landscape, staying ahead of the curve is essential. Sharon, Ryan, and Jenee will demystify AI and guide you on how to seamlessly integrate it into your marketing toolkit. Through their combined expertise, you’ll gain a comprehensive understanding of the revolutionary ways AI is transforming the marketing landscape and how to leverage its power to your advantage.

This session will discuss:

*Insights into AI Applications in Marketing:** Unravel the mysteries of AI-powered tools and discover how they can revolutionize various aspects of marketing, from customer segmentation and content creation to personalized advertising and predictive analytics.

**Navigating AI Implementation:** Overcome the barriers to AI adoption and learn how to implement AI strategies effectively within your marketing campaigns. Get hands-on tips and best practices to ensure a smooth integration process.

**Building an AI-Enhanced Marketing Team:** Understand the skills and talents required to build a cutting-edge marketing team that can thrive alongside AI. Learn how to foster collaboration between humans and machines, maximizing creativity and efficiency.

**Ethical Considerations and AI:** Explore the ethical implications of AI in marketing and how to maintain transparency, privacy, and fairness while utilizing advanced technologies.

**Strategies for Continuous Learning:** Embrace a growth mindset and discover how to stay up-to-date with the ever-evolving AI landscape. Sharpen your skills and become a lifelong learner in this exciting field.

Moderator: . Sharon Lee Thony, Founder & CEO, SLTC
. Jenée Naquin, Creative Director & Content Strategist, SLTC
. Ryan Bennion, Social Media Advertising, SLTC
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04:30PM

End of DMWF North America - Day Two