DMWF North America 2023 – Track Two

The topic of creator compensation is often discussed but rarely results in meaningful change for creators and brands alike. According to a new Creator Compensation Report by Mavrck, a significant 82% of creators rely on sponsored content as their primary source of income, making it crucial to establish fair and effective compensation practices. However, a glaring gap remains—the lack of a definitive guide for brands to understand appropriate payment standards and for creators to ascertain their true value.

Join this session led by Lyle Stevens, CEO and Co-founder of Mavrck with guest Lindsey Lugrin, CEO and Co-founder of F*** You Pay Me as they discuss the crucial topic of creator pay. Key highlights include:

• What marketers need to consider when coming up with their budget and individual payment terms for creators. 
• The latest compensation trends across various channels, industries, and content types. 
• How to make smarter decisions regarding influencer marketing budgets and spending.
• The future of creator pay and the potential for standardization.

• Overview of the challenges marketers face in 2023 in their influencer campaigns
• How do you efficiently upscale your influencer programs?
• Algorithms! Deep dive into solutions and create campaigns with data.
• Exploring measurement and ROI of your campaigns – what does it really mean?
• Budgets and rising costs – can you efficiently use influencer marketing in your long-term strategies?

Culture eats strategy for breakfast?! What does that really mean, and does that just relate to company culture? Janina will share some background on how to build in-culture strategies, why that is o relevant, and how to measure the success.

Expanding your audience is vital for business growth, but it requires a delicate balancing act. How can you reach new customers without neglecting the ones you already have? In this session, attendees will learn practical strategies for expanding their audience while still maintaining market relevance.

The session will:

● Focus on the power of social listening for identifying new opportunities and gaining insights to guide audience expansion.
● Attendees will learn about effective social listening setups that enable a better understanding of the needs and preferences of both their current and potential customers.
● Case studies will be also presented to illustrate how companies have successfully expanded their audience without neglecting their current market.
● Discuss the importance of segmenting your audience and tailoring your messaging and marketing efforts to each group.

• Defining what is dark social – messages, emails and snapchat etc
• How customers actually using dark social?
• Key ways brands can tap into these channels to build their brands and drive growth
• Privacy and finding key ways to navigate this vital area of marketing

• How to deliver video content, why it’s effective and what type of content will get you the most client engagement.
• The importance of adding video-based content to your strategy of social marketing, what platforms to use to best suit your goals and audience.
• Leveraging the power of video content to drive relationship building and engagement.

• Review the strategy behind product launch campaigns
• Understand the process for leveraging Papa Johns store team members as UGC creators
• Learn how to offer credibility in new and engaging campaigns

• Don’t be a one-trick pony – how interactive content can help diversify the content within your digital strategy.
• Keeping engagement – as interactive content is twice as likely to engage consumers, what are the best practice approaches to make the most from this
• interaction? Personalisation – how to deliver a tailored experience to boost brand awareness and audience interaction.

Join Digital Marketing Innovator, CJ Johnson, in this trailblazing session tailored for the DMWF audience as he reveals the future of advertising through the power of Impact Storytelling. Learn to cultivate a distinctive voice, style, and tone, while leveraging new resources like AI for efficient and impactful marketing campaigns that resonate. In this concise yet insightful presentation, CJ Johnson will cover: Crafting Compelling Stories: Create emotionally engaging narratives that connect with your target audience and drive loyalty, AI-Powered Efficiency: Discover how AI can optimize your workflow, allowing you to focus on high-impact marketing strategies and Cutting-Edge Advertising Tactics: Stay ahead with innovative techniques tailored for America’s credit unions, utilizing the latest digital marketing trends. After this session, you’ll be armed with a wealth of practical strategies, tools, and an understanding of how to harness Impact Storytelling to revolutionize your marketing efforts

• Maybe you’ve paid for a TV show or a documentary just to win an award at Sundance or on a yacht in France…?
• Maybe you paid for product placement in a hit show just to have THAT celebrity touch/drink/wear your product…?
• But does it matter? What’s the return on this?  Do you actually WANT to sell more product, or just be a part of the zeitgeist?

• Exploring the key trends evolving social media strategies
• Reviewing platforms and tools – what should marketers focus on in 2023?
• Tactics for harnessing an audience and building brand loyalty
• Discussing video and the impact of seeing vs reading
• What will we see next in Social Media and how to be ready

• Building relationships with micro-influencers and brand ambassadors and their role within your campaigns
• Analysing digital engagement beyond impressions, likes, clicks and opens
• Exploring the emotional impact and measuring the effect on ROI
• Understanding how influencers become the voice of your brand and the risks associated

• Reviewing how D&I is the key brand strategy tool that reflection of your company culture to consumers
• Discussing how Diversity, inclusion and equity initiative can drive commercial success stories
• Exploring why brands have to get “uncomfortable” to be “curious” when striving forward in their DE&I strategies

• Why change is so hard
• Why change is inevitable
• Why change (navigating it and inspiring it) is our business in marketing