Day 1 - 14 September 2023

Covering Influencer Marketing // Content & Digital Brand Strategy // Social Media & Community Marketing

09:00AM

Building trust & brand awareness through Influencer marketing

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09:30AM

Sponsor Morning Solo – Day One

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10:00AM

Panel: Overcoming challenges and barriers with your Influencer campaigns

  • Overview of the challenges marketers face in 2023 in their influencer campaigns
  • How do you efficiently upscale your influencer programs?
  • Algorithms! Deep dive into solutions and create campaigns with data.
  • Exploring measurement and ROI of your campaigns – what does it really mean?
  • Budgets and rising costs – can you efficiently use influencer marketing in your long-term strategies?
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10:40AM

Sponsor Morning Solo Silver – Day One

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10:50AM

Morning Networking Break

11:20AM

Sponsor Mid Morning Solo Silver – Day One

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11:30AM

Marketing with a Purpose

  • Explore the strategies and tactics for empowering your marketing strategies
  • Build a more trusted brand by taking action in responsibility, values and inclusion in your campaigns.
  • How to help to drive growth through personable and trusted customer experiences across your marketing mix.

 

 

 

 

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12:00PM

Sponsor Lunchtime Solo – Day One

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01:00PM

Lunch & Networking Break

02:00PM

Panel: Social Communities – exploring your social and engagement strategies

  • Why brands need to invest in their community strategies
  • Tactics for nurturing customer engagement in your communities
  • A look into winning strategies for creating engaged social communities
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02:50PM

Sponsor Afternoon Solo – Day One

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03:20PM

Afternoon Networking Break

03:50PM

Influencers vs Ambassadors vs Affiliates: What works for your Brand?

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04:20PM

Sponsor Afternoon Solo Silver – Day One

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04:30PM

The New Rules of Social Media

  • The social media spectrum to build trust and long-term value exchange
  • Frameworks to build employee brands and narratives to leverage real people in the feed
  • Examples of B2B companies making social media work for their marketing goals
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05:00PM

Panel: Driving engagement with video-based content

  • How to deliver video content, why it’s effective and what type of content will get you the most client engagement.
  • The importance of adding video-based content to your strategy of social marketing, what platforms to use to best suit your goals and audience.
  • Leveraging the power of video content to drive relationship building and engagement.
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05:50PM

Networking Drinks on the Terrace

Day 2 - 15 September 2023

Covering Influencer Marketing // Content & Digital Brand Strategy // Social Media & Community Marketing

09:30AM

As seen on social: The rise social selling

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10:30AM

Panel: Tell better stories with interactive content

  • Don’t be a one-trick pony – how interactive content can help diversify the content within your digital strategy.
  • Keeping engagement – as interactive content is twice as likely to engage consumers, what are the best practice approaches to make the most from this
  • interaction? Personalisation – how to deliver a tailored experience to boost brand awareness and audience interaction.
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11:20AM

Morning Networking Break

11:40AM

Enhancing content with the power of AI

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12:40PM

Ahead of the Curve: Evolving your brand alongside consumer trends

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01:10PM

Lunch & Networking Break

02:10PM

Panel: Impact of Social Media – Trends, Strategies and Tactics for 2023

  • Exploring the key trends evolving social media strategies
  • Reviewing platforms and tools – what should marketers focus on in 2023?
  • Tactics for harnessing an audience and building brand loyalty
  • Discussing video and the impact of seeing vs reading
  • What will we see next in Social Media and how to be ready
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03:20PM

Diversity & Inclusion with Influencer Marketing

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