Day 2 - 12 September 2019

eCommerce, UX & CX

09:20AM

eCommerce, UX & CX – Chair’s Welcome & Opening Remarks

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09:30AM

Putting Customer-Centricity First – Defining your CX Strategy

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10:00AM

Panel: Innovating the eCommerce Experience

  • Social commerce creating personalized shopping relationships
  • Aligning online and offline sales channels for growth & experience
  • How will Voice, Chatbots, VR & AR & Blockchain innovate eCommerce?
  • Personalization for the ultimate customer experience

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10:40AM

Morning Sponsor Presentation 4 – Day 2

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11:10AM

Speed Networking & Break

12:10PM

Understanding the DNA of your Customers and their Journeys

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12:40PM

Lunchtime Sponsor Presentation 5 – Day 2

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01:10PM

Rob Lawson

Global Partnerships

Google

Associated Talks:

01:10PM - Day 2

View Business Messaging: Meet Consumers Where They Are

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Business Messaging: Meet Consumers Where They Are

Millions of businesses rely on SMS to communicate with mobile consumers. Credit card fraud alerts, flight status updates, and package delivery notifications are common examples of business-to-consumer SMS. Though SMS meets the consumers needs for instant notification, it lacks the interactivity and personalization consumers expect.

. Rob Lawson, Global Partnerships, Google
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01:30PM

Lunch Break

02:30PM

Panel: Customers Loyalty: How to Improve Retention in eCommerce with Personalisation & CX

  • What is great CX and how does that support customer loyalty?
  • How can the latest data-driven technologies help to support customer loyalty with targeting & personalisation?
  • Why should brands look at being agile & customer-centric whilst utilising all resources and insights
  • How can dynamic content across search support customer loyalty?
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03:10PM

Afternoon Sponsor Presentation 6 – Day 2

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03:25PM

How to Drive your Customer to Buy: UX Strategies to Support Sales

  • Conversational design & using chatbots to customize the user experience
  • Prioritizing Content in design
  • Enhancing personalization  for improved site experiences
  • Collaboration with UX & Marketing teams
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04:00PM

Close of Conference