Day 2 - 12 September 2019

eCommerce, UX & CX

09:20AM

Alanna Gregory

CEO and founder

Constellation

Associated Talks:

09:20AM - Day 2

View eCommerce, UX & CX – Chair’s Welcome & Opening Remarks

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eCommerce, UX & CX – Chair’s Welcome & Opening Remarks

. Alanna Gregory, CEO and founder , Constellation
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09:30AM

Jamie Kimmel

Research Lead

Instagram

Associated Talks:

09:30AM - Day 2

View Personalization: Experiences and Products That Do More For Your Customers

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Ben Barone-Nugent

Lead Content Designer

Netflix

Associated Talks:

09:30AM - Day 2

View Personalization: Experiences and Products That Do More For Your Customers

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Personalization: Experiences and Products That Do More For Your Customers

  • The spectrum of personalization. What’s the impact of simply using someone’s name versus personalizing an entire experience?
  • Personalization ≠ personal. The best algorithms and most perfect recommendations don’t always mean an experience feels personal. So what makes a product or experience feel personal?
  • One size doesn’t fit all. Just as personalization seeks to create bespoke, personal experiences for your customers, different products require different approaches to personalization
. Jamie Kimmel, Research Lead, Instagram
. Ben Barone-Nugent, Lead Content Designer, Netflix
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10:00AM

Megan Conahan

EVP

Direct Agents

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Paul Feder

Senior Manager, Digital Business Development

Concentrix

Associated Talks:

10:00AM - Day 1

View Panel: Examining Your Digital Marketing Strategy for 2019

10:00AM - Day 2

View Panel: Customers Loyalty: How to Improve Retention with Personalization & Digital Experiences

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Chris Donnelly

Founder & CEO

Verb Brands

Associated Talks:

10:00AM - Day 2

View Panel: Customers Loyalty: How to Improve Retention with Personalization & Digital Experiences

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Thomas Pening

Director, Marketing Intelligence & Technology

John Hancock Investment Management

Associated Talks:

10:00AM - Day 2

View Panel: Customers Loyalty: How to Improve Retention with Personalization & Digital Experiences

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Ben Yehoshua

Global eCommerce Development & Marketing Manager

TWI Watches

Associated Talks:

10:00AM - Day 2

View Panel: Customers Loyalty: How to Improve Retention with Personalization & Digital Experiences

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Panel: Customers Loyalty: How to Improve Retention with Personalization & Digital Experiences

  • What is a great DX and how does that support customer loyalty?
  • How can the latest data-driven technologies help to support customer loyalty with targeting & personalisation?
  • Why should brands look at being agile & customer-centric whilst utilising all resources and insights
  • How can dynamic content across search support customer loyalty?
Moderator: . Megan Conahan, EVP, Direct Agents
. Paul Feder, Senior Manager, Digital Business Development, Concentrix
. Chris Donnelly, Founder & CEO, Verb Brands
. Thomas Pening, Director, Marketing Intelligence & Technology, John Hancock Investment Management
. Ben Yehoshua, Global eCommerce Development & Marketing Manager , TWI Watches
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10:40AM

Facundo Fernandez-Irujo

President and Founder

SpanSource

Associated Talks:

10:40AM - Day 2

View Can’t Read, Won’t Buy: Is Localization Part of Your Growth Strategy?

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Can’t Read, Won’t Buy: Is Localization Part of Your Growth Strategy?

  • What is localization
  • Key elements for a successful localization strategy
  • Risks and challenges
  • Different scenarios in today’s localization landscape
. Facundo Fernandez-Irujo, President and Founder, SpanSource
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11:10AM

Speed Networking & Break

11:40AM

Vinny Squillace

Director of Digital & Social

T-Mobile,

Associated Talks:

11:40AM - Day 2

View Embrace the Unexpected: How T-Mobile Harnessed the Power of Data to Reach Customers in New Ways

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Matt Rednor

CEO

Decoded

Associated Talks:

11:40AM - Day 2

View Embrace the Unexpected: How T-Mobile Harnessed the Power of Data to Reach Customers in New Ways

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Embrace the Unexpected: How T-Mobile Harnessed the Power of Data to Reach Customers in New Ways

Evolution is inevitable, but without an openness to change one’s process, it’s impossible to create a relevant customer experience, let alone a 10 year marketing plan. Working with Decoded Advertising, T-Mobile saw an opportunity to change and evolve its processes with a partner who is as passionate about performance as T-Mobile is about customer experience. When it comes to performance marketing it’s not just about the data — it’s about interpreting it. And to better understand anything, one has to start with asking more questions — and the right questions. Decoded knows that ideating and designing for what we don’t know is way more valuable (and interesting) than building on what we already do know.  However, this all requires a mix of art and science to avoid making campaigns look successful without measurements that prove the effectiveness. It’s not about what’s winning or losing, it’s about understanding the signals and tuning out the noise of the competitors.

In this session, T-Mobile and Decoded will explore their work together – from challenging norms to experimenting with new kinds of “market research” and creative testing. They will show how the best creative ideas require risk and how the real opportunities for brand growth and success come from moving outside traditional guardrails. By experimenting and being fearless, brands like T-Mobile are breaking through to their customers, in a better, bolder, more effective ways.

. Vinny Squillace, Director of Digital & Social, T-Mobile,
. Matt Rednor, CEO, Decoded
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12:10PM

Michelle Killebrew

VP, Head of Marketing

PwC New Ventures

Associated Talks:

12:10PM - Day 2

View Launching New Products and Transforming your CX Strategy

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Launching New Products and Transforming your CX Strategy

  • Top tips of bringing a new product to life in the market
  • How to build a new experience for customers and employees
  • How to drive engaging experiences with customers
  • Transforming the perception of your brand with new products
. Michelle Killebrew, VP, Head of Marketing , PwC New Ventures
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12:40PM

Lunch Break

01:30PM

Matthew Schuster

CRO

Vistar Media

Associated Talks:

01:30PM - Day 2

View Innovation in the Digital Ad Space and the Future of Performance Marketing

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Bridget Phelan

Client Growth

M&C Saatchi Performance

Associated Talks:

01:30PM - Day 2

View Innovation in the Digital Ad Space and the Future of Performance Marketing

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Innovation in the Digital Ad Space and the Future of Performance Marketing

As the performance marketing space continues to evolve and digital ad spend continues to increase, there are many exciting developments on the horizon in both strategy and technology. Brands should be aware of what is available to them in this regard and how best to apply cutting edge techniques in their campaigns. This session will focus on some of the most crucial developments that are being implemented in performance and digital and how they can lead a brand to success.

. Matthew Schuster, CRO, Vistar Media
. Bridget Phelan, Client Growth, M&C Saatchi Performance
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02:10PM

Rob Lawson

Global Partnerships

Google

Associated Talks:

02:10PM - Day 2

View Business Messaging: Meet Consumers Where They Are

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Business Messaging: Meet Consumers Where They Are

Millions of businesses rely on SMS to communicate with mobile consumers. Credit card fraud alerts, flight status updates, and package delivery notifications are common examples of business-to-consumer SMS. Though SMS meets the consumers needs for instant notification, it lacks the interactivity and personalization consumers expect.

. Rob Lawson, Global Partnerships, Google
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03:00PM

Close of Conference