Day 2 - 12 September 2019

eCommerce, UX & CX


eCommerce, UX & CX – Chair’s Welcome & Opening Remarks

Hide Details


Putting Customer-Centricity First – Defining your CX Strategy

Hide Details


Panel: Innovating the eCommerce Experience

  • Social commerce creating personalized shopping relationships
  • Aligning online and offline sales channels for growth & experience
  • How will Voice, Chatbots, VR & AR & Blockchain innovate eCommerce?
  • Personalization for the ultimate customer experience

Hide Details
More Details


Morning Sponsor Presentation 4 – Day 2

Hide Details


Speed Networking & Break


Understanding the DNA of your Customers and their Journeys

Hide Details


Lunchtime Sponsor Presentation 5 – Day 2

Hide Details


Rob Lawson

Global Partnerships


Associated Talks:

01:10PM - Day 2

View Business Messaging: Meet Consumers Where They Are

View Full Info

Business Messaging: Meet Consumers Where They Are

Millions of businesses rely on SMS to communicate with mobile consumers. Credit card fraud alerts, flight status updates, and package delivery notifications are common examples of business-to-consumer SMS. Though SMS meets the consumers needs for instant notification, it lacks the interactivity and personalization consumers expect.

. Rob Lawson, Global Partnerships, Google
Hide Details
More Details


Lunch Break


Panel: Customers Loyalty: How to Improve Retention in eCommerce with Personalisation & CX

  • What is great CX and how does that support customer loyalty?
  • How can the latest data-driven technologies help to support customer loyalty with targeting & personalisation?
  • Why should brands look at being agile & customer-centric whilst utilising all resources and insights
  • How can dynamic content across search support customer loyalty?
Hide Details
More Details


Afternoon Sponsor Presentation 6 – Day 2

Hide Details


How to Drive your Customer to Buy: UX Strategies to Support Sales

  • Conversational design & using chatbots to customize the user experience
  • Prioritizing Content in design
  • Enhancing personalization  for improved site experiences
  • Collaboration with UX & Marketing teams
Hide Details
More Details


Close of Conference