Day 1 - 5 October 2022

08:50AM

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – DMWF North America 2022 – Day Two

08:50AM - Day 1

View Chair’s Welcome – DMWF North America 2022

02:30PM - Day 1

View LIVE: How to Build a Strong Marketing Strategy in 2021

05:20PM - Day 1

View How to Generate Better Leads Using Lead Magnets

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Chair’s Welcome – DMWF North America 2022

. Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
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09:00AM

Marketing In The Metaverse

The rise of augmented reality and virtual reality will continue in 2022 but how to you integrate this in your content strategy? This session will explore how use VR and AR in your campaigns and why its market critical to engage younger audiences.

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09:30AM

NetBase Quid Presentation

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10:00AM

Panel: The Impact of Social Media in 2022

  • Reviewing social platforms new and old and the opportunities available for marketers.
  • The challenges marketers will face in 2022 in social strategies and how to overcome them.
  • How marketers can harness learning from the pandemic to empower engagement strategies.
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10:40AM

Silver Sponsorship Speaking Opportunity – Day One

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10:50AM

Morning Networking Break

11:30AM

Mack Reynolds

Creative Industry Lead for Brand in Creative Shop

META

Associated Talks:

11:30AM - Day 1

View From Mobile to the Metaverse – The Cultural Shifts Shaping Creative of Tomorrow

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From Mobile to the Metaverse – The Cultural Shifts Shaping Creative of Tomorrow

  • People are emerging from the pandemic with greater expectations about life and work, more awareness of social issues and an enhanced appreciation for the ability of technology to connect us closer with one another and with brands. Amidst these cultural shifts, we’ll talk about how people and culture increasingly expect marketers to find novel ways to entertain, provide utility and forge authentic connections. They’re over technical one-offs and gimmicks, and ready for the rebirth of big ideas. People are hungry for bold, insightful creative advertising that taps into today’s societal changes and technological innovations to deliver real value. 

We’ll talk about the five big creative behaviors we see driving breakthrough big ideas for the next year:

 

  1. Empower the crowd
  2. Elevate unheard stories
  3. Shop the moment
  4. Solve it IRL
  5. Unlock the you-verse

Takeaways: 

  1. Learn the five creative behaviors driving breakthrough ideas for the near future
  2. Get inspired from some killer creative campaigns run on Meta Platforms 
  3. Leave with an understanding of how to push your thinking from mobile to the metaverse
. Mack Reynolds, Creative Industry Lead for Brand in Creative Shop, META
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12:00PM

Sendin Blue Presentation

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12:30PM

Understanding the DNA of your Customers and their Journeys

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01:00PM

Networking & Lunch Break

02:00PM

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – DMWF North America 2022 – Day Two

08:50AM - Day 1

View Chair’s Welcome – DMWF North America 2022

02:30PM - Day 1

View LIVE: How to Build a Strong Marketing Strategy in 2021

05:20PM - Day 1

View How to Generate Better Leads Using Lead Magnets

View Full Info

Sarfraz Nawaz

Supply Chain, Digital Health

J&J

Associated Talks:

02:00PM - Day 1

View Panel: Exploring the opportunities for success with customer-centricity & data driven strategies

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Lisa Routel

Marketing Strategy Lead

Verizon

Associated Talks:

02:00PM - Day 1

View Panel: Exploring the opportunities for success with customer-centricity & data driven strategies

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Nav Thethi

Senior Manager, Web and Digital Experience

Hitachi Vantara

Associated Talks:

02:00PM - Day 1

View Panel: Exploring the opportunities for success with customer-centricity & data driven strategies

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Panel: Exploring the opportunities for success with customer-centricity & data driven strategies

  • Exploring the importance of customer-centric approaches to strategies in marketing and remaining relevant to your customers
  • How to truly understand your customers with insights & data-driven approaches
  • Reviewing the importance for brands to be transparent about data, their processes and how it affects the end-user
  • The impact wider afield – marketing, sales, product, and insights departments
Moderator: . Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
. Sarfraz Nawaz, Supply Chain, Digital Health , J&J
. Lisa Routel, Marketing Strategy Lead, Verizon
. Nav Thethi, Senior Manager, Web and Digital Experience , Hitachi Vantara
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02:40PM

Pulsar Presentation

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03:10PM

Afternoon Networking Break

03:30PM

Meltwater Presentation

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03:40PM

NetBase Quid Presentation

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04:10PM

Panel: Evolving the Omnichannel Experience

  • Exploring the importance of seamless and immersive experiences online and beyond
  • Reviewing the next big trends
  • The impact of  “Social Commerce”
  • Technology how to drive your omnichannel strategies forward
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04:50PM

AI and insights to amplify your marketing strategy?

  • Explore how the latest artificial intelligence techniques can help marketers better understand how their customers might behave.
  • Why using AI incorrectly can cause problematic biases, create feedback loops and destroy value for brands
  • How most AI relies on spotting correlations, instead of understanding the causes of consumer behaviour
  • How new approaches in AI can deliver enormous benefits vs. the traditional methods
  • Common challenges that arise when adopting AI solutions and how to successfully integrate AI techniques into your organisation
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Day 2 - 6 October 2022

09:20AM

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – DMWF North America 2022 – Day Two

08:50AM - Day 1

View Chair’s Welcome – DMWF North America 2022

02:30PM - Day 1

View LIVE: How to Build a Strong Marketing Strategy in 2021

05:20PM - Day 1

View How to Generate Better Leads Using Lead Magnets

View Full Info

Chair’s Welcome – DMWF North America 2022 – Day Two

. Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
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09:30AM

Jacque Urick

Head of SEO

North America Wayfair

Associated Talks:

09:30AM - Day 2

View Enhancing Reach: How SEO and Influencer Marketing Work Together

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Enhancing Reach: How SEO and Influencer Marketing Work Together

  • Reviewing the relationship and impact of SEO & Influencer marketing can benefit each other
  • Amplifying your campaigns and being integrated across channels to reach wider audiences
  • The insights & data SEO providers to support future campaigns and influencer targeting.
. Jacque Urick, Head of SEO, North America Wayfair
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10:00AM

Maira Genovese

Founder and President

MG Empower

Associated Talks:

10:00AM - Day 1

View Moving upstream: why deeper integration of influence drives results.

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Moving upstream: why deeper integration of influence drives results.

  • The evolution of influencer marketing – from traditional product placement to the power of storytelling.
  • What integration of influence means and why it’s reshaping influencer marketing strategies as we know.
  • From co-creativity to amplification, discover the secrets of successful integrated influencer marketing campaigns.
. Maira Genovese, Founder and President, MG Empower
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10:30AM

Silver Sponsorship Speaking Opportunity – Day Two

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10:40AM

Networking Break

11:00AM

Panel: Building a powerful influencer marketing strategy

  • Why long-term relationships with influencers can harness future growth opportunities
  • Authenticity, brand loyalty, high-quality content, and long-term value – the magic formula for success?
  • Exploring the key role of big data and analytics for increase efficiency
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11:40AM

#PAID Presentation

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12:10PM

Ashley Faus

Director of Integrated Product Marketing

Atlassian

Associated Talks:

12:10PM - Day 2

View Beyond the Editorial Calendar: New Rules of Content Strategy

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Beyond the Editorial Calendar: New Rules of Content Strategy

The next evolution in content marketing is here, and marketers aren’t in charge. Customers are. Instead of moving through a traditional linear funnel, or engaging in a looping decision journey, customers are choosing their own adventure, charting their own path across all channels. As marketers, we must think several steps ahead of customers and prepare content that delivers the right message, no matter which path they stumble upon.

In this session, we’ll explore the new rules of creating a content strategy when every interaction relies on content, every channel is a touch-point, and every person is on their own journey.

Session Key Takeaways:

  • Metrics and measurement across channels and throughout the buyer’s journey
  • Real-world examples of companies taking an integrated approach to content strategy
. Ashley Faus, Director of Integrated Product Marketing, Atlassian
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12:40PM

Silver Sponsorship Speaking Opportunity – Day Two Lunchtime

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12:50PM

Silver Sponsorship Speaking Opportunity – Day Two Lunchtime

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01:00PM

Networking & Lunch Break

02:00PM

Klear Presentation

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02:30PM

The key trends defining data & insight in 2022 – and beyond

  • The key technologies that marketers need to be implementing NOW.
  • Why data-based marketing automation is more important than ever in reaching consumers post pandemic.
  • Why investing in AI, data science and analytics is so crucial to growth.
  • The Shift From ‘Big’ to small and wide data.
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03:00PM

Panel: Building Experiences through Storytelling

  • Top tips in 2022 for creating compelling campaigns that will engage, retain and resonate with customers
  • Reviewing the need of creating personalised content experiences
  • Why data-driven storytelling will support visually stunning stories but cut through the noise online
  • Discussing how being customer-centric & customer led storytelling will enhance brand experiences
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