Day 1 - 5 October 2022

North America – Santa Clara – Agenda 2022

09:00AM

Steven Feuling

CMO

Linden Lab

Associated Talks:

09:00AM - Day 1

View Fireside Chat: Into The Metaverse

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Anju Ahuja

Vice President, Product Strategy & Insights

CableLabs

Associated Talks:

09:00AM - Day 1

View Fireside Chat: Into The Metaverse

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Fireside Chat: Into The Metaverse

The metaverse clearly represents an enormous opportunity for marketers — not only to drive in-world business results but also for real world brands to connect with consumers in an increasingly important environment.  This discussion will highlight these opportunities as well as potential pitfalls for marketers.

. Steven Feuling, CMO, Linden Lab
. Anju Ahuja, Vice President, Product Strategy & Insights, CableLabs

09:30AM

Harvey Rañola

Global Head of Media Intelligence

NetBase Quid

Associated Talks:

09:30AM - Day 1

View How to Discover Trends, Identify New Markets and Out Maneuver Competitors

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How to Discover Trends, Identify New Markets and Out Maneuver Competitors

When it comes to understanding trends, it’s far more about coming to grips with the movement of conversations versus snapshots in time. Learn best practices on how to identify trending topics of conversation, find emerging niche areas of the market, and identify which companies are already playing in those market areas.

Using a large beverage company who wanted to analyze trends in the Cannabis-infused beverage category as our example, you’ll learn how to:

  • Identify unmet market segments and consumer needs that may represent an opportunity for new products
  • Uncover what consumers are really interested in and distinguish between longer-term trends and fads
  • Gain competitive intelligence to perform additional research so that the company can find differentiators and track competitors over time
. Harvey Rañola, Global Head of Media Intelligence, NetBase Quid

10:00AM

Sharon Lee Thony

Founder & CEO

SLTC

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Moody Jones

Senior Vice President Digital & Creative

EMPIRE

Associated Talks:

10:50AM - Day 1

View Virtual: The Impact of Social Media in 2022

10:00AM - Day 1

View Panel: The Impact of Social Media in 2022

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Lauralie Levy

Assistant VP of Social Strategy, PR & Sponsorships

Credit One Bank

Associated Talks:

12:10PM - Day 1

View Virtual: Building Experiences through Storytelling

10:50AM - Day 1

View Virtual: The Impact of Social Media in 2022

02:30PM - Day 2

View Panel: Building Experiences through Storytelling

10:00AM - Day 1

View Panel: The Impact of Social Media in 2022

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Rachel King

CEO

EditMate

Associated Talks:

10:50AM - Day 1

View Virtual: The Impact of Social Media in 2022

10:00AM - Day 1

View Panel: The Impact of Social Media in 2022

10:00AM - Day 1

View Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment

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Panel: The Impact of Social Media in 2022

  • Reviewing social platforms new and old and the opportunities available for marketers.
  • The challenges marketers will face in 2022 in social strategies and how to overcome them.
  • How marketers can harness learning from the pandemic to empower engagement strategies.
Moderator: . Sharon Lee Thony, Founder & CEO, SLTC
. Moody Jones, Senior Vice President Digital & Creative, EMPIRE
. Lauralie Levy, Assistant VP of Social Strategy, PR & Sponsorships, Credit One Bank
. Rachel King, CEO, EditMate

10:50AM

Morning Networking Break

11:30AM

Hilary Eden

Creative Strategist for Facebook Creative Shop

META

Associated Talks:

11:30AM - Day 1

View From Mobile to the Metaverse – The Cultural Shifts Shaping Creative of Tomorrow

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From Mobile to the Metaverse – The Cultural Shifts Shaping Creative of Tomorrow

  • People are emerging from the pandemic with greater expectations about life and work, more awareness of social issues and an enhanced appreciation for the ability of technology to connect us closer with one another and with brands. Amidst these cultural shifts, we’ll talk about how people and culture increasingly expect marketers to find novel ways to entertain, provide utility and forge authentic connections. They’re over technical one-offs and gimmicks, and ready for the rebirth of big ideas. People are hungry for bold, insightful creative advertising that taps into today’s societal changes and technological innovations to deliver real value. 

We’ll talk about the five big creative behaviors we see driving breakthrough big ideas for the next year:

 

  1. Empower the crowd
  2. Elevate unheard stories
  3. Shop the moment
  4. Solve it IRL
  5. Unlock the you-verse

Takeaways: 

  1. Learn the five creative behaviors driving breakthrough ideas for the near future
  2. Get inspired from some killer creative campaigns run on Meta Platforms 
  3. Leave with an understanding of how to push your thinking from mobile to the metaverse
. Hilary Eden, Creative Strategist for Facebook Creative Shop, META

12:00PM

Steffen Schebesta

CEO North America & VP Corporate Development

Sendinblue

Associated Talks:

10:00AM - Day 1

View Virtual: Rethinking Marketing in the New Age of Consumer Privacy

12:00PM - Day 1

View Rethinking marketing in the new age of consumer privacy

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Rethinking marketing in the new age of consumer privacy

  • Consumer privacy in 2022
  • Impact on digital marketing
  • Strategies to navigate in this new sphere
. Steffen Schebesta, CEO North America & VP Corporate Development, Sendinblue

12:30PM

Amisha Gandhi

SVP, Marketing

Tipalti

Associated Talks:

11:30AM - Day 1

View Virtual: Building a powerful influencer marketing strategy

11:00AM - Day 2

View Panel: Building a powerful influencer marketing strategy

12:30PM - Day 1

View Understanding the DNA of your Customers and their Journeys

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Understanding the DNA of your Customers and their Journeys

. Amisha Gandhi, SVP, Marketing , Tipalti

01:00PM

Networking & Lunch Break

02:00PM

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

09:20AM - Day 2

View Chair Opening – Track One – Day Two

09:20AM - Day 1

View Chair Opening – Track One – Day One

09:50AM - Day 2

View Chair’s Welcome – Day Two

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Brady Renner

Managing Director, Business Development

Meltwater

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Sarfraz Nawaz

Supply Chain, Digital Health

J&J

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Lisa Routel

Senior Manager, Fios Pricing Strategy & Marketing

Verizon

Associated Talks:

02:30PM - Day 1

View Panel: The Anatomy of a Data-Driven Strategy

10:30AM - Day 1

View Panel: Harnessing innovation in your digital strategy

10:00AM - Day 2

View Panel: The Era of Customer Centric Marketing

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Nav Thethi

Senior Manager, Web and Digital Experience

Hitachi Vantara

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Panel: Exploring the opportunities for success with customer-centricity & data driven strategies

  • Exploring the importance of customer-centric approaches to strategies in marketing and remaining relevant to your customers
  • How to truly understand your customers with insights & data-driven approaches
  • Reviewing the importance for brands to be transparent about data, their processes and how it affects the end-user
  • The impact wider afield – marketing, sales, product, and insights departments
Moderator: . Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
. Brady Renner, Managing Director, Business Development, Meltwater
. Sarfraz Nawaz, Supply Chain, Digital Health , J&J
. Lisa Routel, Senior Manager, Fios Pricing Strategy & Marketing, Verizon
. Nav Thethi, Senior Manager, Web and Digital Experience , Hitachi Vantara

02:40PM

Erik Ellis

Strategist

gnet

Associated Talks:

09:40AM - Day 1

View Virtual: Decoding Fandoms: Turning Community Insights into Creative Strategies

02:40PM - Day 1

View Decoding Fandoms: Turning Community Insights into Creative Strategies

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Ben Cheung

Director of Strategy

gnet

Associated Talks:

09:40AM - Day 1

View Virtual: Decoding Fandoms: Turning Community Insights into Creative Strategies

02:40PM - Day 1

View Decoding Fandoms: Turning Community Insights into Creative Strategies

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Phill Palmer

VP of Growth

Pulsar

Associated Talks:

09:40AM - Day 1

View Virtual: Decoding Fandoms: Turning Community Insights into Creative Strategies

02:40PM - Day 1

View Decoding Fandoms: Turning Community Insights into Creative Strategies

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Decoding Fandoms: Turning Community Insights into Creative Strategies

Gaming & entertainment fandoms are some of the most sought-after audiences, but also some of the most polarized and opinionated. In this presentation, gnet will share how Pulsar can be used to decode social conversation by identifying audience insights that fuel more engaging entertainment marketing campaigns.

gnet is a Keywords Studios creative agency based in Los Angeles, responsible for the development and production of award-winning creative for Xbox, Activision, Netflix, and other major entertainment brands.

Pulsar is an audience intelligence platform that enables some of the largest brands and platforms within media and entertainment, such as Twitch, TikTok and NBC to understand audience segmentation and trends.

. Erik Ellis, Strategist, gnet
. Ben Cheung, Director of Strategy, gnet
. Phill Palmer, VP of Growth, Pulsar

03:10PM

Afternoon Networking Break

03:40PM

Mike Baglietto

Global Head of Market Insights

NetBase Quid

Associated Talks:

03:40PM - Day 1

View Harness the power of TikTok, Twitter and Instagram Insights: Boost your content strategy in 2022 and beyond

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Harness the power of TikTok, Twitter and Instagram Insights: Boost your content strategy in 2022 and beyond

What is your strategy to re-engage with your audience? To enhance your content strategy, you’ll need a deeper understanding of your consumers. That’s where consumer and market intelligence come in. TikTok, Twitter and Instagram can all provide the consumer insights you need to jumpstart your content.

Hear from Mike Baglietto, Global Head of Market Intelligence at NetBase Quid about using TikTok, Twitter and Instagram to take a data-driven approach to consumer and market intelligence and discover insights and identify critical trends. You’ll find out:

  • How to use emerging social trends to inform your strategy
  • What to look for from key audience segments and their interests
  • How to use popular organic content to inform your media strategy
. Mike Baglietto, Global Head of Market Insights, NetBase Quid

04:10PM

Sharon Lee Thony

Founder & CEO

SLTC

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Spandana Lakkamraju

Global Omnichannel Lead

Workday

Associated Talks:

12:50PM - Day 1

View Virtual: Evolving the Omni-channel Experience

04:10PM - Day 1

View Panel: Evolving the Omnichannel Experience

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Nidhi Daga

Senior Vice President of Growth for Digital Commercial Real Estate

J.P. Morgan Chase & Co

Associated Talks:

12:50PM - Day 1

View Virtual: Evolving the Omni-channel Experience

04:10PM - Day 1

View Panel: Evolving the Omnichannel Experience

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Amit Mondal

VP & Head of Digital Analytics & Experimentation

American Express

Associated Talks:

12:50PM - Day 1

View Virtual: Evolving the Omni-channel Experience

04:10PM - Day 1

View Panel: Evolving the Omnichannel Experience

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Hatsu Kshitij

Regional Vice President

MoEngage

Associated Talks:

12:50PM - Day 1

View Virtual: Evolving the Omni-channel Experience

04:10PM - Day 1

View Panel: Evolving the Omnichannel Experience

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Panel: Evolving the Omnichannel Experience

    • experiences online and beyond
    • Reviewing the next big trends
    • The impact of  “Social Commerce”
    • Technology how to drive your omnichannel strategies forward
Moderator: . Sharon Lee Thony, Founder & CEO, SLTC
. Spandana Lakkamraju, Global Omnichannel Lead, Workday
. Nidhi Daga, Senior Vice President of Growth for Digital Commercial Real Estate, J.P. Morgan Chase & Co
. Amit Mondal, VP & Head of Digital Analytics & Experimentation , American Express
. Hatsu Kshitij, Regional Vice President, MoEngage

05:30PM

Networking Party

Drinks around the expo floor!

Day 2 - 6 October 2022

09:50AM

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

09:20AM - Day 2

View Chair Opening – Track One – Day Two

09:20AM - Day 1

View Chair Opening – Track One – Day One

09:50AM - Day 2

View Chair’s Welcome – Day Two

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Chair’s Welcome – Day Two

. Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business

10:00AM

Jacque Urick

Head of SEO

North America Wayfair

Associated Talks:

10:00AM - Day 2

View Enhancing Reach: How SEO and Influencer Marketing Work Together

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Enhancing Reach: How SEO and Influencer Marketing Work Together

  • Reviewing the relationship and impact of SEO & Influencer marketing can benefit each other
  • Amplifying your campaigns and being integrated across channels to reach wider audiences
  • The insights & data SEO providers to support future campaigns and influencer targeting.
. Jacque Urick, Head of SEO, North America Wayfair

10:20AM

Maira Genovese

Founder and President

MG Empower

Associated Talks:

10:10AM - Day 1

View Virtual: Storytelling and storytellers: the driving force of marketing innovation.

10:20AM - Day 1

View Moving upstream: why deeper integration of influence drives results.

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Moving upstream: why deeper integration of influence drives results.

  • The evolution of influencer marketing – from traditional product placement to the power of storytelling.
  • What integration of influence means and why it’s reshaping influencer marketing strategies as we know.
  • From co-creativity to amplification, discover the secrets of successful integrated influencer marketing campaigns.
. Maira Genovese, Founder and President, MG Empower

10:50AM

Networking Break

11:00AM

Lauralie Levy

Assistant VP of Social Strategy, PR & Sponsorships

Credit One Bank

Associated Talks:

12:10PM - Day 1

View Virtual: Building Experiences through Storytelling

10:50AM - Day 1

View Virtual: The Impact of Social Media in 2022

02:30PM - Day 2

View Panel: Building Experiences through Storytelling

10:00AM - Day 1

View Panel: The Impact of Social Media in 2022

View Full Info

Chris Detert

Chief Communications Officer

Influential

Associated Talks:

11:30AM - Day 1

View Virtual: Building a powerful influencer marketing strategy

11:00AM - Day 2

View Panel: Building a powerful influencer marketing strategy

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Sim Singh

Ecosystem Development, Creative Platform, Global Marketing Solutions

META

Associated Talks:

11:30AM - Day 1

View Virtual: Building a powerful influencer marketing strategy

11:00AM - Day 2

View Panel: Building a powerful influencer marketing strategy

View Full Info

Amisha Gandhi

SVP, Marketing

Tipalti

Associated Talks:

11:30AM - Day 1

View Virtual: Building a powerful influencer marketing strategy

11:00AM - Day 2

View Panel: Building a powerful influencer marketing strategy

12:30PM - Day 1

View Understanding the DNA of your Customers and their Journeys

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Panel: Building a powerful influencer marketing strategy

  • Why long-term relationships with influencers can harness future growth opportunities
  • Authenticity, brand loyalty, high-quality content, and long-term value – the magic formula for success?
  • Exploring the key role of big data and analytics for increase efficiency
Moderator: . Lauralie Levy, Assistant VP of Social Strategy, PR & Sponsorships, Credit One Bank
. Chris Detert, Chief Communications Officer, Influential
. Sim Singh, Ecosystem Development, Creative Platform, Global Marketing Solutions, META
. Amisha Gandhi, SVP, Marketing , Tipalti

11:40AM

Reza Jackson

Creator

Associated Talks:

10:30AM - Day 1

View Virtual: The new age of influencer marketing

11:40AM - Day 2

View The new age of influencer marketing

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Danny Desatnik

Creator Initiatives Manager

#paid

Associated Talks:

10:30AM - Day 1

View Virtual: The new age of influencer marketing

11:40AM - Day 2

View The new age of influencer marketing

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The new age of influencer marketing

The rules have changed. Take everything you know about influencer marketing and throw it out the window. Danny Desatnik, #paid’s creator initiatives manager and Reza Mousavi, a creator with over 400k+ followers on TikTok break down the change and talk about how brands can win in the next 12 months.

. Reza Jackson, Creator,
. Danny Desatnik, Creator Initiatives Manager, #paid

12:10PM

Ashley Faus

Director of Integrated Product Marketing

Atlassian

Associated Talks:

12:10PM - Day 2

View Beyond the Editorial Calendar: New Rules of Content Strategy

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Beyond the Editorial Calendar: New Rules of Content Strategy

The next evolution in content marketing is here, and marketers aren’t in charge. Customers are. Instead of moving through a traditional linear funnel, or engaging in a looping decision journey, customers are choosing their own adventure, charting their own path across all channels. As marketers, we must think several steps ahead of customers and prepare content that delivers the right message, no matter which path they stumble upon.

In this session, we’ll explore the new rules of creating a content strategy when every interaction relies on content, every channel is a touch-point, and every person is on their own journey.

Session Key Takeaways:

  • Metrics and measurement across channels and throughout the buyer’s journey
  • Real-world examples of companies taking an integrated approach to content strategy
. Ashley Faus, Director of Integrated Product Marketing, Atlassian

12:40PM

Robirt Kong

Head of Digital Marketing

Arc Technologies

Associated Talks:

12:40PM - Day 2

View Lessons from Scaling SaaS: The Journey from Startup to Decacorn in Just 3 Years

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Austin Beveridge

Head of Marketing

ARC Technologies

Associated Talks:

12:40PM - Day 2

View Lessons from Scaling SaaS: The Journey from Startup to Decacorn in Just 3 Years

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Lessons from Scaling SaaS: The Journey from Startup to Decacorn in Just 3 Years

The mantra of ‘growth at any cost’ is over (at least for now). In this session we’ll cover some of the most impactful (and costly) learnings we had while scaling a SaaS startup to Unicorn and then decacorn status in under three years. We’ll also share an operational framework that you can use to maximize your impact in the business. Some of the topics that we’ll cover include:

    • When “moving fast and breaking things” isn’t always the best approach
    • The importance of the “feedback flywheel” in a team of high performers
    • The necessity of sales + marketing alignment when crossing the chasm
    • The case for “rip and replace” when bandaids don’t stop the bleeding
    • The role of integrated marketing, in a world of channel experts
. Robirt Kong, Head of Digital Marketing, Arc Technologies
. Austin Beveridge, Head of Marketing, ARC Technologies

01:10PM

Networking & Lunch Break

02:00PM

Neal Schaffer

Brand Ambassador

Klear

Associated Talks:

10:30AM - Day 1

View Virtual: Improve Your Influencer Marketing ROI in 2023 through the Funnel Approach

02:00PM - Day 2

View Improve Your Influencer Marketing ROI in 2023 through the Funnel Approach

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Improve Your Influencer Marketing ROI in 2023 through the Funnel Approach

Brands are transitioning their influencer marketing from chasing after vanity metrics to achieving real ROI through sales and from working with “outsider” influencers to establishing brand ambassador programs. While there is still a need in many cases to generate brand awareness for our brand in social media, how do we piece together all of these different types of influencer marketing campaigns into a cohesive manageable program that also allows us to get the greatest return on our investment? The answer is through taking a funnel approach to influencer marketing. Join Neal Schaffer, Brand Ambassador for Klear, on a refreshing look at influencer marketing ROI and how to pivot your program for better success in 2023.

. Neal Schaffer, Brand Ambassador, Klear

02:30PM

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

09:20AM - Day 2

View Chair Opening – Track One – Day Two

09:20AM - Day 1

View Chair Opening – Track One – Day One

09:50AM - Day 2

View Chair’s Welcome – Day Two

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Danalynne Menegus

Head of Content Production

Boomi

Associated Talks:

12:10PM - Day 1

View Virtual: Building Experiences through Storytelling

02:30PM - Day 2

View Panel: Building Experiences through Storytelling

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Ben Hess

Director - Media, Events, Exec Comms Production

Intuitive

Associated Talks:

12:10PM - Day 1

View Virtual: Building Experiences through Storytelling

02:30PM - Day 2

View Panel: Building Experiences through Storytelling

View Full Info

Melis Inceer

Former Creative Strategy Senior Manager

The Coca-Cola Company

Associated Talks:

12:10PM - Day 1

View Virtual: Building Experiences through Storytelling

02:30PM - Day 2

View Panel: Building Experiences through Storytelling

View Full Info

Lauralie Levy

Assistant VP of Social Strategy, PR & Sponsorships

Credit One Bank

Associated Talks:

12:10PM - Day 1

View Virtual: Building Experiences through Storytelling

10:50AM - Day 1

View Virtual: The Impact of Social Media in 2022

02:30PM - Day 2

View Panel: Building Experiences through Storytelling

10:00AM - Day 1

View Panel: The Impact of Social Media in 2022

View Full Info

Panel: Building Experiences through Storytelling

  • Top tips in 2022 for creating compelling campaigns that will engage, retain and resonate with customers
  • Reviewing the need of creating personalised content experiences
  • Why data-driven storytelling will support visually stunning stories but cut through the noise online
  • Discussing how being customer-centric & customer led storytelling will enhance brand experiences
Moderator: . Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
. Danalynne Menegus, Head of Content Production, Boomi
. Ben Hess, Director - Media, Events, Exec Comms Production, Intuitive
. Melis Inceer, Former Creative Strategy Senior Manager, The Coca-Cola Company
. Lauralie Levy, Assistant VP of Social Strategy, PR & Sponsorships, Credit One Bank

03:20PM

End of Day 2