Day 1 - 5 October 2022
North America – Santa Clara – Agenda 2022
09:00AM
Steven Feuling
CMO
Linden Lab

09:00AM - Day 1
View Fireside Chat: Into The Metaverse
Anju Ahuja
Vice President, Product Strategy & Insights
CableLabs

09:00AM - Day 1
View Fireside Chat: Into The Metaverse
Fireside Chat: Into The Metaverse
The metaverse clearly represents an enormous opportunity for marketers — not only to drive in-world business results but also for real world brands to connect with consumers in an increasingly important environment. This discussion will highlight these opportunities as well as potential pitfalls for marketers.
09:30AM
Harvey Rañola
Global Head of Media Intelligence
NetBase Quid

09:30AM - Day 1
View How to Discover Trends, Identify New Markets and Out Maneuver Competitors
How to Discover Trends, Identify New Markets and Out Maneuver Competitors
When it comes to understanding trends, it’s far more about coming to grips with the movement of conversations versus snapshots in time. Learn best practices on how to identify trending topics of conversation, find emerging niche areas of the market, and identify which companies are already playing in those market areas.
Using a large beverage company who wanted to analyze trends in the Cannabis-infused beverage category as our example, you’ll learn how to:
- Identify unmet market segments and consumer needs that may represent an opportunity for new products
- Uncover what consumers are really interested in and distinguish between longer-term trends and fads
- Gain competitive intelligence to perform additional research so that the company can find differentiators and track competitors over time
10:00AM
Sharon Lee Thony
Founder & CEO
SLTC
Moody Jones
Senior Vice President Digital & Creative
EMPIRE

10:50AM - Day 1
View Virtual: The Impact of Social Media in 2022

10:00AM - Day 1
View Panel: The Impact of Social Media in 2022
Lauralie Levy
Assistant VP of Social Strategy, PR & Sponsorships
Credit One Bank

12:10PM - Day 1
View Virtual: Building Experiences through Storytelling

10:50AM - Day 1
View Virtual: The Impact of Social Media in 2022

02:30PM - Day 2
View Panel: Building Experiences through Storytelling

10:00AM - Day 1
View Panel: The Impact of Social Media in 2022
Rachel King
CEO
EditMate

10:50AM - Day 1
View Virtual: The Impact of Social Media in 2022

10:00AM - Day 1
View Panel: The Impact of Social Media in 2022

10:00AM - Day 1
View Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment
Mario Trubiano
Director, Social Media & Marketing Integration
AARP

10:50AM - Day 1
View Virtual: The Impact of Social Media in 2022

10:00AM - Day 1
View Panel: The Impact of Social Media in 2022

11:10AM - Day 1
View Engaging Multicultural Audiences Aged 50+ on Social Media & in the Times of COVID

01:30PM - Day 2
View Panel: Integrating Social Analytics & Data-Driven Marketing for 2019 & Beyond
Panel: The Impact of Social Media in 2022
- Reviewing social platforms new and old and the opportunities available for marketers.
- The challenges marketers will face in 2022 in social strategies and how to overcome them.
- How marketers can harness learning from the pandemic to empower engagement strategies.
10:50AM
Morning Networking Break
11:30AM
Hilary Eden
Creative Strategist for Facebook Creative Shop
META

11:30AM - Day 1
View From Mobile to the Metaverse – The Cultural Shifts Shaping Creative of Tomorrow
From Mobile to the Metaverse – The Cultural Shifts Shaping Creative of Tomorrow
- People are emerging from the pandemic with greater expectations about life and work, more awareness of social issues and an enhanced appreciation for the ability of technology to connect us closer with one another and with brands. Amidst these cultural shifts, we’ll talk about how people and culture increasingly expect marketers to find novel ways to entertain, provide utility and forge authentic connections. They’re over technical one-offs and gimmicks, and ready for the rebirth of big ideas. People are hungry for bold, insightful creative advertising that taps into today’s societal changes and technological innovations to deliver real value.
We’ll talk about the five big creative behaviors we see driving breakthrough big ideas for the next year:
- Empower the crowd
- Elevate unheard stories
- Shop the moment
- Solve it IRL
- Unlock the you-verse
Takeaways:
- Learn the five creative behaviors driving breakthrough ideas for the near future
- Get inspired from some killer creative campaigns run on Meta Platforms
- Leave with an understanding of how to push your thinking from mobile to the metaverse
12:00PM
Steffen Schebesta
CEO North America & VP Corporate Development
Sendinblue

10:00AM - Day 1
View Virtual: Rethinking Marketing in the New Age of Consumer Privacy

12:00PM - Day 1
View Rethinking marketing in the new age of consumer privacy
Rethinking marketing in the new age of consumer privacy
- Consumer privacy in 2022
- Impact on digital marketing
- Strategies to navigate in this new sphere
12:30PM
Amisha Gandhi
SVP, Marketing
Tipalti

11:30AM - Day 1
View Virtual: Building a powerful influencer marketing strategy

11:00AM - Day 2
View Panel: Building a powerful influencer marketing strategy

12:30PM - Day 1
View Understanding the DNA of your Customers and their Journeys
Understanding the DNA of your Customers and their Journeys
01:00PM
Networking & Lunch Break
02:00PM
Jimmy Newson
Founder
Jimmy Newson Consulting | Moving Forward Small Business

09:20AM - Day 2
View Chair Opening – Track One – Day Two

09:20AM - Day 1
View Chair Opening – Track One – Day One

09:50AM - Day 2
View Chair’s Welcome – Day Two
Brady Renner
Managing Director, Business Development
Meltwater
Sarfraz Nawaz
Supply Chain, Digital Health
J&J
Lisa Routel
Pricing Strategy & Marketing Lead
Verizon

10:00AM - Day 2
View Panel: The Era of Customer Centric Marketing
Nav Thethi
Senior Manager, Web and Digital Experience
Hitachi Vantara
Panel: Exploring the opportunities for success with customer-centricity & data driven strategies
- Exploring the importance of customer-centric approaches to strategies in marketing and remaining relevant to your customers
- How to truly understand your customers with insights & data-driven approaches
- Reviewing the importance for brands to be transparent about data, their processes and how it affects the end-user
- The impact wider afield – marketing, sales, product, and insights departments
02:40PM
Erik Ellis
Strategist
gnet

09:40AM - Day 1
View Virtual: Decoding Fandoms: Turning Community Insights into Creative Strategies

02:40PM - Day 1
View Decoding Fandoms: Turning Community Insights into Creative Strategies
Ben Cheung
Director of Strategy
gnet

09:40AM - Day 1
View Virtual: Decoding Fandoms: Turning Community Insights into Creative Strategies

02:40PM - Day 1
View Decoding Fandoms: Turning Community Insights into Creative Strategies
Phill Palmer
VP of Growth
Pulsar

09:40AM - Day 1
View Virtual: Decoding Fandoms: Turning Community Insights into Creative Strategies

02:40PM - Day 1
View Decoding Fandoms: Turning Community Insights into Creative Strategies
Decoding Fandoms: Turning Community Insights into Creative Strategies
Gaming & entertainment fandoms are some of the most sought-after audiences, but also some of the most polarized and opinionated. In this presentation, gnet will share how Pulsar can be used to decode social conversation by identifying audience insights that fuel more engaging entertainment marketing campaigns.
gnet is a Keywords Studios creative agency based in Los Angeles, responsible for the development and production of award-winning creative for Xbox, Activision, Netflix, and other major entertainment brands.
Pulsar is an audience intelligence platform that enables some of the largest brands and platforms within media and entertainment, such as Twitch, TikTok and NBC to understand audience segmentation and trends.
03:10PM
Afternoon Networking Break
03:40PM
Mike Baglietto
Global Head of Market Insights
NetBase Quid

03:40PM - Day 1
View Harness the power of TikTok, Twitter and Instagram Insights: Boost your content strategy in 2022 and beyond
Harness the power of TikTok, Twitter and Instagram Insights: Boost your content strategy in 2022 and beyond
What is your strategy to re-engage with your audience? To enhance your content strategy, you’ll need a deeper understanding of your consumers. That’s where consumer and market intelligence come in. TikTok, Twitter and Instagram can all provide the consumer insights you need to jumpstart your content.
Hear from Mike Baglietto, Global Head of Market Intelligence at NetBase Quid about using TikTok, Twitter and Instagram to take a data-driven approach to consumer and market intelligence and discover insights and identify critical trends. You’ll find out:
- How to use emerging social trends to inform your strategy
- What to look for from key audience segments and their interests
- How to use popular organic content to inform your media strategy
04:10PM
Sharon Lee Thony
Founder & CEO
SLTC
Spandana Lakkamraju
Global Omnichannel Lead
Workday

12:50PM - Day 1
View Virtual: Evolving the Omni-channel Experience

04:10PM - Day 1
View Panel: Evolving the Omnichannel Experience
Nidhi Daga
Senior Vice President of Growth for Digital Commercial Real Estate
J.P. Morgan Chase & Co

12:50PM - Day 1
View Virtual: Evolving the Omni-channel Experience

04:10PM - Day 1
View Panel: Evolving the Omnichannel Experience
Amit Mondal
VP & Head of Digital Analytics & Experimentation
American Express

12:50PM - Day 1
View Virtual: Evolving the Omni-channel Experience

04:10PM - Day 1
View Panel: Evolving the Omnichannel Experience
Hatsu Kshitij
Regional Vice President
MoEngage

12:50PM - Day 1
View Virtual: Evolving the Omni-channel Experience

04:10PM - Day 1
View Panel: Evolving the Omnichannel Experience
Panel: Evolving the Omnichannel Experience
- experiences online and beyond
- Reviewing the next big trends
- The impact of “Social Commerce”
- Technology how to drive your omnichannel strategies forward
05:30PM
Networking Party
Day 2 - 6 October 2022
09:50AM
Jimmy Newson
Founder
Jimmy Newson Consulting | Moving Forward Small Business

09:20AM - Day 2
View Chair Opening – Track One – Day Two

09:20AM - Day 1
View Chair Opening – Track One – Day One

09:50AM - Day 2
View Chair’s Welcome – Day Two
Chair’s Welcome – Day Two
10:00AM
Jacque Urick
Head of SEO
North America Wayfair

10:00AM - Day 2
View Enhancing Reach: How SEO and Influencer Marketing Work Together
Enhancing Reach: How SEO and Influencer Marketing Work Together
- Reviewing the relationship and impact of SEO & Influencer marketing can benefit each other
- Amplifying your campaigns and being integrated across channels to reach wider audiences
- The insights & data SEO providers to support future campaigns and influencer targeting.
10:20AM
Maira Genovese
Founder and President
MG Empower

10:10AM - Day 1
View Virtual: Storytelling and storytellers: the driving force of marketing innovation.

10:20AM - Day 1
View Moving upstream: why deeper integration of influence drives results.
Moving upstream: why deeper integration of influence drives results.
- The evolution of influencer marketing – from traditional product placement to the power of storytelling.
- What integration of influence means and why it’s reshaping influencer marketing strategies as we know.
- From co-creativity to amplification, discover the secrets of successful integrated influencer marketing campaigns.
10:50AM
Networking Break
11:00AM
Lauralie Levy
Assistant VP of Social Strategy, PR & Sponsorships
Credit One Bank

12:10PM - Day 1
View Virtual: Building Experiences through Storytelling

10:50AM - Day 1
View Virtual: The Impact of Social Media in 2022

02:30PM - Day 2
View Panel: Building Experiences through Storytelling

10:00AM - Day 1
View Panel: The Impact of Social Media in 2022
Chris Detert
Chief Communications Officer
Influential

11:30AM - Day 1
View Virtual: Building a powerful influencer marketing strategy

11:00AM - Day 2
View Panel: Building a powerful influencer marketing strategy
Sim Singh
Ecosystem Development, Creative Platform, Global Marketing Solutions
META

11:30AM - Day 1
View Virtual: Building a powerful influencer marketing strategy

11:00AM - Day 2
View Panel: Building a powerful influencer marketing strategy
Amisha Gandhi
SVP, Marketing
Tipalti

11:30AM - Day 1
View Virtual: Building a powerful influencer marketing strategy

11:00AM - Day 2
View Panel: Building a powerful influencer marketing strategy

12:30PM - Day 1
View Understanding the DNA of your Customers and their Journeys
Panel: Building a powerful influencer marketing strategy
- Why long-term relationships with influencers can harness future growth opportunities
- Authenticity, brand loyalty, high-quality content, and long-term value – the magic formula for success?
- Exploring the key role of big data and analytics for increase efficiency
11:40AM
Reza Jackson
Creator

10:30AM - Day 1
View Virtual: The new age of influencer marketing

11:40AM - Day 2
View The new age of influencer marketing
Danny Desatnik
Creator Initiatives Manager
#paid

10:30AM - Day 1
View Virtual: The new age of influencer marketing

11:40AM - Day 2
View The new age of influencer marketing
The new age of influencer marketing
The rules have changed. Take everything you know about influencer marketing and throw it out the window. Danny Desatnik, #paid’s creator initiatives manager and Reza Mousavi, a creator with over 400k+ followers on TikTok break down the change and talk about how brands can win in the next 12 months.
12:10PM
Ashley Faus
Director of Integrated Product Marketing
Atlassian

12:10PM - Day 2
View Beyond the Editorial Calendar: New Rules of Content Strategy
Beyond the Editorial Calendar: New Rules of Content Strategy
The next evolution in content marketing is here, and marketers aren’t in charge. Customers are. Instead of moving through a traditional linear funnel, or engaging in a looping decision journey, customers are choosing their own adventure, charting their own path across all channels. As marketers, we must think several steps ahead of customers and prepare content that delivers the right message, no matter which path they stumble upon.
In this session, we’ll explore the new rules of creating a content strategy when every interaction relies on content, every channel is a touch-point, and every person is on their own journey.
Session Key Takeaways:
- Metrics and measurement across channels and throughout the buyer’s journey
- Real-world examples of companies taking an integrated approach to content strategy
12:40PM
Robirt Kong
Head of Digital Marketing
Arc Technologies

12:40PM - Day 2
View Lessons from Scaling SaaS: The Journey from Startup to Decacorn in Just 3 Years
Austin Beveridge
Head of Marketing
ARC Technologies

12:40PM - Day 2
View Lessons from Scaling SaaS: The Journey from Startup to Decacorn in Just 3 Years
Lessons from Scaling SaaS: The Journey from Startup to Decacorn in Just 3 Years
The mantra of ‘growth at any cost’ is over (at least for now). In this session we’ll cover some of the most impactful (and costly) learnings we had while scaling a SaaS startup to Unicorn and then decacorn status in under three years. We’ll also share an operational framework that you can use to maximize your impact in the business. Some of the topics that we’ll cover include:
- When “moving fast and breaking things” isn’t always the best approach
- The importance of the “feedback flywheel” in a team of high performers
- The necessity of sales + marketing alignment when crossing the chasm
- The case for “rip and replace” when bandaids don’t stop the bleeding
- The role of integrated marketing, in a world of channel experts
01:10PM
Networking & Lunch Break
02:00PM
Neal Schaffer
Brand Ambassador
Klear

10:30AM - Day 1
View Virtual: Improve Your Influencer Marketing ROI in 2023 through the Funnel Approach

02:00PM - Day 2
View Improve Your Influencer Marketing ROI in 2023 through the Funnel Approach
Improve Your Influencer Marketing ROI in 2023 through the Funnel Approach
Brands are transitioning their influencer marketing from chasing after vanity metrics to achieving real ROI through sales and from working with “outsider” influencers to establishing brand ambassador programs. While there is still a need in many cases to generate brand awareness for our brand in social media, how do we piece together all of these different types of influencer marketing campaigns into a cohesive manageable program that also allows us to get the greatest return on our investment? The answer is through taking a funnel approach to influencer marketing. Join Neal Schaffer, Brand Ambassador for Klear, on a refreshing look at influencer marketing ROI and how to pivot your program for better success in 2023.
02:30PM
Jimmy Newson
Founder
Jimmy Newson Consulting | Moving Forward Small Business

09:20AM - Day 2
View Chair Opening – Track One – Day Two

09:20AM - Day 1
View Chair Opening – Track One – Day One

09:50AM - Day 2
View Chair’s Welcome – Day Two
Danalynne Menegus
Head of Content Production
Boomi

12:10PM - Day 1
View Virtual: Building Experiences through Storytelling

02:30PM - Day 2
View Panel: Building Experiences through Storytelling
Ben Hess
Director - Media, Events, Exec Comms Production
Intuitive

12:10PM - Day 1
View Virtual: Building Experiences through Storytelling

02:30PM - Day 2
View Panel: Building Experiences through Storytelling
Melis Inceer
Former Creative Strategy Senior Manager
The Coca-Cola Company

12:10PM - Day 1
View Virtual: Building Experiences through Storytelling

02:30PM - Day 2
View Panel: Building Experiences through Storytelling
Lauralie Levy
Assistant VP of Social Strategy, PR & Sponsorships
Credit One Bank

12:10PM - Day 1
View Virtual: Building Experiences through Storytelling

10:50AM - Day 1
View Virtual: The Impact of Social Media in 2022

02:30PM - Day 2
View Panel: Building Experiences through Storytelling

10:00AM - Day 1
View Panel: The Impact of Social Media in 2022