Day 1 - 26 September 2024

Covering Data, CRM & Insights //  eCommerce & Omnichannel // AI & Marketing Automation // Digital Transformation & Leadership // Customer Experience, Email & Automation // Mobile Marketing & Advertising //

08:30AM

Registration Opens and Early Networking

09:30AM

Gamify your Mobile experience

  •  How is gamification is revolutionising the way brands engage with their customers
  • Tips & tactics for implementing Gamification in 2024
  • Benefits of using Gamification in your funnel strategy
  • Exploring how to foster loyalty and enhanced user experience online
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10:00AM

Morning Partner Solo – Track One

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10:30AM

Lisa Routel

Senior Manager, Fios Pricing Strategy & Marketing

Verizon

Associated Talks:

02:30PM - Day 1

View Panel: The Anatomy of a Data-Driven Strategy

10:30AM - Day 1

View Panel: Harnessing innovation in your digital strategy

10:00AM - Day 2

View Panel: The Era of Customer Centric Marketing

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Panel: Harnessing innovation in your digital strategy

  • Exploring the latest innovations that can harness enhances digital experiences
  • How to embrace change and shape your workplace for new realities
  • Shaping your strategy to open the door to digital innovation
  • Exploring the digital roadmap and the key areas leaders need to shape and build for 2024
. Lisa Routel, Senior Manager, Fios Pricing Strategy & Marketing, Verizon
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11:10AM

Morning Networking Break

11:30AM

Lunchtime Partner Solo – Track One

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12:00PM

Fireside Chat: Agile approach to your Digital Strategy

  • Preparing to succeed – how planning multiple digital strategies is key in ensuring an on-demand and flexible approach to solutions.
  • The importance of being reactive to keep audiences engaged.
  • Empowering the team through experimentation and analytics to challenge market trends and enable growth.
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12:30PM

Panel: A Frictionless Experience-Driven Commerce Strategy

  • The landscape of today’s digital commerce challenges that marketers face
  • The use of AI in driving new seamless personalised digital experiences
  • Exploring the strategies that will drive customer satisfaction and evolve loyalty in the future
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01:10PM

Lunch & Networking Break

02:00PM

Afternoon Partner Solo – Track One

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02:15PM

Mid-Afternoon Partner Solo – Track One

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02:30PM

Dave Raggio

VP, Acquisition Marketing

QuickBooks at Intuit

Associated Talks:

02:30PM - Day 1

View Panel: The Anatomy of a Data-Driven Strategy

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Lisa Routel

Senior Manager, Fios Pricing Strategy & Marketing

Verizon

Associated Talks:

02:30PM - Day 1

View Panel: The Anatomy of a Data-Driven Strategy

10:30AM - Day 1

View Panel: Harnessing innovation in your digital strategy

10:00AM - Day 2

View Panel: The Era of Customer Centric Marketing

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Panel: The Anatomy of a Data-Driven Strategy

  • Discussing the latest data-driven technologies that help make the most of cross-platform behavioural targeting
  • Reviewing the importance of 1st party data in the cookieless world
  • How can you help the business build KPIs into business objectives?
  • Using analytics to accelerate customer understanding
  • Choosing a data management platform
. Dave Raggio, VP, Acquisition Marketing, QuickBooks at Intuit
. Lisa Routel, Senior Manager, Fios Pricing Strategy & Marketing, Verizon
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03:10PM

Late Afternoon Partner Solo – Track One

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03:40PM

Afternoon Networking Break

04:15PM

Translating Marketing Insights into Actionable Strategies

  • How to leverage data and customer insights to inform and guide your marketing efforts
  • The power of your CRM and how to utilise personalise end-to-end customer experience
  • The impact wider afield – marketing, sales, product, and insights departments
  • The importance of transparency with data and consumer trends
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04:45PM

AI-powered storytelling

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05:15PM

Panel: The power of automation and personalisation

  • Discussing how automation and personalised customer can improve user experience and enhance your customer journeys
  • Future-proofing your customer relationships
  • Implementing chatbots, personalised communications, customer feedback customer support tools
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06:00PM

Networking Drinks

07:00PM

End of DMWF North America - Day One

Day 2 - 27 September 2024

Covering Data, CRM & Insights //  eCommerce & Omnichannel // AI & Marketing Automation // Digital Transformation & Leadership // Customer Experience, Email & Automation // Mobile Marketing & Advertising //

08:30AM

Registration Opens and Early Networking

09:30AM

Engaging Gen-Z by crafting a customer-centric approach for consumers and employees

  • Customer demographics are changing but how do businesses need to get ahead for GenZ
  • Becoming a purpose-driven organisation to connect with a purpose-driven generation
  • Exploring how emerging technologies are shaping the future employee experience as well as the customer experience
  • Investing in and developing internal stakeholders to better bridge the growing skills and talent gap
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10:00AM

Morning Partner Solo – Track One – 27 September

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10:30AM

Panel: Unlocking the power of Data and AI

  • How is AI revolutionizing marketing strategies?
  • Reviewing opportunities for enhanced data analysis
  • Exploring how data & AI create highly personalized experiences
  • Leveraging AI algorithms for advanced customer segmentation
  • Staying ahead with predictive analytics to stay ahead of the competition
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11:10AM

Morning Networking Break

11:30AM

Lunchtime Partner Solo – Track One – 27 September

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12:00PM

Fireside Chat: E-Commerce Express – Keeping up ever changing consumer behaviours

  • Sustainable & eco-friendly e-commerce
  • Transparent supply chains and customer communication
  • The growing buying power of the younger generation
  • Strategies to manage external pressures impacting consumer channels
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12:30PM

The Strategic AI Marketing Leader

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01:00PM

Lunch & Networking Break

02:00PM

Afternoon Partner Solo – Track One – 27 September

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02:15PM

Late Afternoon Partner Solo – Track One – 27 September

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02:30PM

Customer-Centric Excellence: Driving Transformation for the future

  • Exploring the importance of customer-centric approaches to strategies in marketing
  • How to truly understand your customers with insights & data-driven approaches
  • Reviewing the importance for brands to be transparent about data, their processes and how it affects the end-user
  • The impact wider afield – marketing, sales, product, and insights departments
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03:00PM

Panel: Discussing the era of seamless omnichannel strategy

  • Finding the optimal marketing mix to optimise revenue from store to virtual
  • Creating a unified & personalised shopping experience with multiple touchpoints
  • Coordinating offline and online experience
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03:40PM

A marketer’s guide: Email marketing strategy

Email is marketers’ most reliable marketing channel to connect with customers, however keeping ahead of trends, technology and obstacles is a common challenge all marketers face.  This deep dive session will share top tips & strategies for marketers to utilise in 2024  to enhance their email campaigns to be optimized and to gain maximum engagement.

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04:10PM

End of DMWF North America - Day Two