Day 1 - 26 September 2024

Covering Influencer, Affiliate & Creator Marketing // Content & Video Marketing // Social Media & Community Marketing // Digital Brand Strategy & Communications //

08:30AM

Registration Opens and Early Networking

09:20AM

Dasha Shunina

Events Director

Women in Tech

Associated Talks:

09:20AM - Day 2

View Chair Opening – Track Two – Day Two

09:20AM - Day 1

View Chair Opening – Track Two – Day One

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Chair Opening – Track Two – Day One

. Dasha Shunina, Events Director , Women in Tech
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09:30AM

How AI is transforming Social Media

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10:00AM

Morning Partner Solo – Track Two

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10:30AM

Upasna Sharma

Director, Social Media

KPMG

Associated Talks:

10:30AM - Day 1

View Panel: Building a successful Full-Funnel Marketing Strategy

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Michelle Gitter

Beauty Commerce & Measurement Insights Manager

Unilever

Associated Talks:

05:15PM - Day 1

View Panel: Data vs People – the harmonious influencer strategy

10:30AM - Day 1

View Panel: Building a successful Full-Funnel Marketing Strategy

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Panel: Building a successful Full-Funnel Marketing Strategy

  • Exploring the power of implementing a full-funnel marketing strategy
  • Moving away from a leaky funnel and delivering and building on brand perception, targeted content and communications to your consumers
  • Reviewing the opportunities and risks when implementing a full-funnel marketing strategy
  • How does the change in strategy impact your reach of message, insights and conversion of purchases
. Upasna Sharma, Director, Social Media , KPMG
. Michelle Gitter, Beauty Commerce & Measurement Insights Manager, Unilever
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11:10AM

Morning Networking Break

11:30AM

Mid-Morning Partner Solo – Track Two

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12:00PM

Fireside Chat: Diversity & Inclusion within Marketing

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12:30PM

Panel : How to navigate changing social platforms

  • Social strategies in 2024 and beyond
  • Defining your customer profiles and adapting your game plan for your audiences, including B2B and B2C
  • Using data and insights to define your social strategy and increase engagement
  • Socials in different industries – when should you engage with your customer?
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01:10PM

Lunch & Networking Break

02:00PM

Afternoon Partner Solo – Track Two

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02:15PM

Mid-Afternoon Partner Solo – Track Two

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02:30PM

Ken Gibbs

Executive Vice President, Digital

EBONY Media

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Panel: Creating content which connects with your audience

  • Content creation strategies and the steps to creating content which matches your brand’s message
  • Translating data insights and listening to your audience to inform your content
  • Defining your target audience and creating content which resonates with consumers
Moderator: . Ken Gibbs, Executive Vice President, Digital, EBONY Media
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03:10PM

Afternoon Partner Solo – Track Two

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03:40PM

Afternoon Networking Break

04:00PM

Late Afternoon Partner Solo – Track Two

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04:15PM

Storytelling: Interactive content whilst pioneering a 1st class customer experience

  • The role of content in customer experience
  • The longevity of content strategy with storytelling tactics
  • How to create content which interacts with your audience and provides an enjoyable and rememberable experience
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04:45PM

Ahead of the Curve: Evolving your brand alongside consumer trends

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05:15PM

Michelle Gitter

Beauty Commerce & Measurement Insights Manager

Unilever

Associated Talks:

05:15PM - Day 1

View Panel: Data vs People – the harmonious influencer strategy

10:30AM - Day 1

View Panel: Building a successful Full-Funnel Marketing Strategy

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Amy Barber

Head of Marketing North America

Tangle Teezer

Associated Talks:

05:15PM - Day 1

View Panel: Data vs People – the harmonious influencer strategy

04:00PM - Day 1

View Leveraging your influencer strategy for market growth

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Panel: Data vs People – the harmonious influencer strategy

  •  Understanding the complexities of metrics and influencers
  • How agencies and brands need to work with creator management and influencers to enhance campaigns
  • The tech behind the scenes, supporting harmonious long-lasting creator relationships
  • A deeper understanding of campaigns when selecting the right influencer for your campaign
. Michelle Gitter, Beauty Commerce & Measurement Insights Manager, Unilever
. Amy Barber, Head of Marketing North America, Tangle Teezer
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06:00PM

Networking Drinks

07:00PM

End of DMWF North America - Day One

Day 2 - 27 September 2024

Covering Influencer & Affiliate Marketing // Content & Video Marketing // Social Media & Community Marketing // Digital Brand Strategy & Communications //

08:30AM

Registration Opens and Early Networking

09:20AM

Dasha Shunina

Events Director

Women in Tech

Associated Talks:

09:20AM - Day 2

View Chair Opening – Track Two – Day Two

09:20AM - Day 1

View Chair Opening – Track Two – Day One

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Chair Opening – Track Two – Day Two

. Dasha Shunina, Events Director , Women in Tech
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09:30AM

Emily Groch

Sr. Content Solutions Consultant

LinkedIn

Associated Talks:

09:30AM - Day 2

View How to Defy the Sea of Sameness: Creating Audience-Centric, Authentic, and Creative Content

03:00PM - Day 2

View Panel: Building an authentic and impactful brand

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How to Defy the Sea of Sameness: Creating Audience-Centric, Authentic, and Creative Content

The content landscape is rapidly evolving with new regulations, the demise of cookies, and the rise of AI. These changes challenge marketers to build content that defies a growing sea of sameness, particularly in B2B marketing where “boring” content abounds.

In this session, we will explore how building your content strategy around three key factors—audience-centricity, authenticity, and creativity—enables your brand to stand out from the crowd of mediocre content. We will highlight strategic approaches to help you build impactful B2B content, such as empathy mapping, thought leadership, and using emotion. Finally, you’ll leave with action items to start (or continue) adopting these strategies with your teams.

The audience will take away:

  1. An understanding of the evolving marketing landscape, challenges marketers face today, and how to adapt
  2. Methods for creating impactful B2B content
  3. Tools to get started implementing these methods
. Emily Groch, Sr. Content Solutions Consultant, LinkedIn
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10:00AM

Morning Partner Solo – Track Two – 27 September

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10:30AM

Panel: Social Trends & Strategies: Marketers Handbook for 2024

  • Overview of the landscape of Social Media and which Trends should marketers be actioning on
  • The power of AI and opportunities in social media
  • Reviewing the Metrics – what to take notice of and what to ignore?
  • What should marketers be getting ahead with now for 2025 and beyond
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11:10AM

Morning Networking Break

11:30AM

Lunchtime Partner Solo – Track Two – 27 September

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12:00PM

Jessica Spar

Senior Vice President, Social Media + Influencer Marketing

KWT

Associated Talks:

12:00PM - Day 2

View Fireside Chat: Navigating the creator economy

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Fireside Chat: Navigating the creator economy

  • Perspectives from creators and marketers when allocating budget for creators
  • The latest trends for compensations across channels, industries and content types
  • Importance of checking the fine print
  • How can marketers make smarter decisions with influencer budgets and spending
  • Discussing the future of creator pay
. Jessica Spar, Senior Vice President, Social Media + Influencer Marketing, KWT
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12:30PM

Kerry-Ann Stimpson

Group Chief Marketing Officer

JMMB Group

Associated Talks:

12:30PM - Day 2

View Leveraging Employee Social Media Brand Advocacy for Digital Growth

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Leveraging Employee Social Media Brand Advocacy for Digital Growth

This session will delve into the transformative power of employee social media advocacy and its pivotal role in driving digital growth for company brands. The presentation will cover the following key points:

  • Understanding Employee Social Media Advocacy and how your company employees can become powerful brand ambassadors on social media platforms
  • Benefits for company brands and how it enhances brand visibility, credibility and authenticity in the digital landscape
  • Insights into why incorporating employee social media brand advocacy is essential for company brands’ digital marketing strategies.
  • Exploration of how it complements and enhances existing marketing efforts, driving engagement and fostering customer trust.
  • Practical guidance on how company brands can implement their own employee social media brand advocacy programs.
  • Tips for effective program development, including training, guidelines, and incentivization.

This presentation is ideally suited for senior digital marketers of company brands operating in both B2B and B2C sectors. It is particularly beneficial for brands looking to maximize their digital growth potential with limited budgets. Attendees will gain actionable insights into leveraging employee social media advocacy to elevate their brand presence and drive revenue in the digital space.

. Kerry-Ann Stimpson, Group Chief Marketing Officer, JMMB Group
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01:00PM

Lunch & Networking Break

02:00PM

Afternoon Partner Solo – Track Two – 27 September

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02:15PM

Late Afternoon Partner Solo – Track Two 27 September

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02:30PM

Amy Barber

Head of Marketing North America

Tangle Teezer

Associated Talks:

05:15PM - Day 1

View Panel: Data vs People – the harmonious influencer strategy

04:00PM - Day 1

View Leveraging your influencer strategy for market growth

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Leveraging your infleuncer strategy for market growth

  • Reviewing how your influencer marketing strategy can be the game changer for your wider long-term digital growth strategy
  • How to harness opportunities in brand ambassadors & content creation
  • Evolving your strategy to target new markets & platforms
. Amy Barber, Head of Marketing North America, Tangle Teezer
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03:00PM

Emily Groch

Sr. Content Solutions Consultant

LinkedIn

Associated Talks:

09:30AM - Day 2

View How to Defy the Sea of Sameness: Creating Audience-Centric, Authentic, and Creative Content

03:00PM - Day 2

View Panel: Building an authentic and impactful brand

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Panel: Building an authentic and impactful brand

  • Reviewing strategies and tactics to build your brand
  • How to present your brand as authentic in a time when you have to be more than just a brand
  • The consumer landscapes and how to engage and build long-lasting relationships
. Emily Groch, Sr. Content Solutions Consultant, LinkedIn
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03:40PM

Kali Fletcher

Social Media (Community Management)

Nickelodeon

Associated Talks:

03:40PM - Day 2

View Building Communities Beyond Metrics

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Building Communities Beyond Metrics

  •  Ensuring a thriving community, which is engaged with your brand and content
  • What can we learn from audience engagement, rather than online following
  • Focusing on the long-term, creating your vision and implementing strategies and tactics to make it happen
. Kali Fletcher, Social Media (Community Management) , Nickelodeon
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04:10PM

End of DMWF North America - Day Two