Virtual Agenda

• Exploring the importance of customer-centric approaches to strategies in marketing and remaining relevant to your customers
• How to truly understand your customers with insights & data-driven approaches
• Reviewing the importance for brands to be transparent about data, their processes and how it affects the end-user
• The impact wider afield – marketing, sales, product, and insights departments

Understanding large consumer categories can be intimidating, add social media data and it might seem impossible to make sense of what your consumer base really wants and how your brand is being perceived.

Join Emily Ralston, Senior Solutions Consultant at NetBase Quid, for a session on leveraging social and media data to build a robust understanding of your customer through identifying what’s driving consumer interest, measuring how brands are being perceived, finding whitespace opportunities and more.

You’ll explore case studies anchored around sustainability in CPG and pick up practical tips on:

1. Segmenting data to enhance your desk research
2. Minimize bias in your analyses
3. Identify opportunities to align product launches or brand messaging with the demands of your market

Gaming & entertainment fandoms are some of the most sought-after audiences, but also some of the most polarized and opinionated. In this presentation, gnet will share how Pulsar can be used to decode social conversation by identifying audience insights that fuel more engaging entertainment marketing campaigns.

gnet is a Keywords Studios creative agency based in Los Angeles, responsible for the development and production of award-winning creative for Xbox, Activision, Netflix, and other major entertainment brands.

Pulsar is an audience intelligence platform that enables some of the largest brands and platforms within media and entertainment, such as Twitch, TikTok and NBC to understand audience segmentation and trends.

• Consumer privacy in 2022
• Impact on digital marketing
• Strategies to navigate in this new sphere

There is an overall trend to move to a more humanistic, customer-centric approach to social strategy. We see companies moving towards a solutions-first approach by utilizing consumer and market intelligence.

Learn how online listening, data trends, and ethnographic studies can drive a more simplified, people-first social media program.

Key Learnings:

People First Insights: How to take complicated, custom data into digestible frameworks

Engagement Strategies: Why REAL communication is a differentiator at the community management level

Data-Confidence: When and where to pull the right metrics for performance

• The impact of a multichannel and hybrid marketing scenario on consumers’ behaviour and attention.
• The power of stories and storytellers: reaching audiences and sustaining relationships.
• From influencer marketing to IRL – how storytelling drives innovation with meaningful results.

The rules have changed. Take everything you know about influencer marketing and throw it out the window. Danny Desatnik, #paid’s creator initiatives manager and Reza Mousavi, a creator with over 400k+ followers on TikTok break down the change and talk about how brands can win in the next 12 months.

Brands are transitioning their influencer marketing from chasing after vanity metrics to achieving real ROI through sales and from working with “outsider” influencers to establishing brand ambassador programs. While there is still a need in many cases to generate brand awareness for our brand in social media, how do we piece together all of these different types of influencer marketing campaigns into a cohesive manageable program that also allows us to get the greatest return on our investment? The answer is through taking a funnel approach to influencer marketing. Join Neal Schaffer, Brand Ambassador for Klear, on a refreshing look at influencer marketing ROI and how to pivot your program for better success in 2023.

• Reviewing social platforms new and old and the opportunities available for marketers.
• The challenges marketers will face in 2022 in social strategies and how to overcome them.
• How marketers can harness learning from the pandemic to empower engagement strategies.

• Why long-term relationships with influencers can harness future growth opportunities
• Authenticity, brand loyalty, high-quality content, and long-term value – the magic formula for success?
• Exploring the key role of big data and analytics for increase efficiency

• Top tips in 2022 for creating compelling campaigns that will engage, retain and resonate with customers
• Reviewing the need of creating personalised content experiences
• Why data-driven storytelling will support visually stunning stories but cut through the noise online
• Discussing how being customer-centric & customer led storytelling will enhance brand experiences

• • Exploring the importance of seamless and immersive experiences online and beyond
  • Reviewing the next big trends
  • The impact of  “Social Commerce”
  • Technology how to drive your omnichannel strategies forward