Day 1 - 12 October 2022

09:00AM

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – DMWF North America 2022 – Day Two

08:50AM - Day 1

View Chair’s Welcome – DMWF North America 2022

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Brady Renner

Managing Director, Business Development

Meltwater

Associated Talks:

09:00AM - Day 1

View Virtual: Exploring the opportunities for success with customer-centricity & data driven strategies

02:00PM - Day 1

View Panel: Exploring the opportunities for success with customer-centricity & data driven strategies

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Sarfraz Nawaz

Supply Chain, Digital Health

J&J

Associated Talks:

09:00AM - Day 1

View Virtual: Exploring the opportunities for success with customer-centricity & data driven strategies

02:00PM - Day 1

View Panel: Exploring the opportunities for success with customer-centricity & data driven strategies

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Lisa Routel

Marketing Strategy Lead

Verizon

Associated Talks:

09:00AM - Day 1

View Virtual: Exploring the opportunities for success with customer-centricity & data driven strategies

02:00PM - Day 1

View Panel: Exploring the opportunities for success with customer-centricity & data driven strategies

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Nav Thethi

Senior Manager, Web and Digital Experience

Hitachi Vantara

Associated Talks:

09:00AM - Day 1

View Virtual: Exploring the opportunities for success with customer-centricity & data driven strategies

02:00PM - Day 1

View Panel: Exploring the opportunities for success with customer-centricity & data driven strategies

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Virtual: Exploring the opportunities for success with customer-centricity & data driven strategies

  • Exploring the importance of customer-centric approaches to strategies in marketing and remaining relevant to your customers
  • How to truly understand your customers with insights & data-driven approaches
  • Reviewing the importance for brands to be transparent about data, their processes and how it affects the end-user
  • The impact wider afield – marketing, sales, product, and insights departments
Moderator: . Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
. Brady Renner, Managing Director, Business Development, Meltwater
. Sarfraz Nawaz, Supply Chain, Digital Health , J&J
. Lisa Routel, Marketing Strategy Lead, Verizon
. Nav Thethi, Senior Manager, Web and Digital Experience , Hitachi Vantara

09:40AM

Emily Ralston

Senior Solutions Consultant

NetBase Quid

Associated Talks:

09:40AM - Day 1

View Virtual: Breaking Down the Consumer Landscape of Sustainable Packaging

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Virtual: Breaking Down the Consumer Landscape of Sustainable Packaging

Understanding large consumer categories can be intimidating, add social media data and it might seem impossible to make sense of what your consumer base really wants and how your brand is being perceived.

Join Emily Ralston, Senior Solutions Consultant at NetBase Quid, for a session on leveraging social and media data to build a robust understanding of your customer through identifying what’s driving consumer interest, measuring how brands are being perceived, finding whitespace opportunities and more.

You’ll explore case studies anchored around sustainability in CPG and pick up practical tips on:

  1. Segmenting data to enhance your desk research
  2. Minimize bias in your analyses
  3. Identify opportunities to align product launches or brand messaging with the demands of your market
. Emily Ralston, Senior Solutions Consultant, NetBase Quid

09:40AM

Erik Ellis

Strategist

gnet

Associated Talks:

09:40AM - Day 1

View Virtual: Decoding Fandoms: Turning Community Insights into Creative Strategies

02:40PM - Day 1

View Decoding Fandoms: Turning Community Insights into Creative Strategies

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Ben Cheung

Director of Strategy

gnet

Associated Talks:

09:40AM - Day 1

View Virtual: Decoding Fandoms: Turning Community Insights into Creative Strategies

02:40PM - Day 1

View Decoding Fandoms: Turning Community Insights into Creative Strategies

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Phill Palmer

VP of Growth

Pulsar

Associated Talks:

09:40AM - Day 1

View Virtual: Decoding Fandoms: Turning Community Insights into Creative Strategies

02:40PM - Day 1

View Decoding Fandoms: Turning Community Insights into Creative Strategies

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Virtual: Decoding Fandoms: Turning Community Insights into Creative Strategies

Gaming & entertainment fandoms are some of the most sought-after audiences, but also some of the most polarized and opinionated. In this presentation, gnet will share how Pulsar can be used to decode social conversation by identifying audience insights that fuel more engaging entertainment marketing campaigns.

gnet is a KWS creative agency based in Los Angeles, responsible for the development and production of award-winning creative for Xbox, Call of Duty, Netflix, and other major entertainment brands.

Pulsar is an audience intelligence platform that enables some of the largest brands and platforms within media and entertainment, such as Twitch, TikTok and NBC to understand audience segmentation and trends.

. Erik Ellis, Strategist, gnet
. Ben Cheung, Director of Strategy, gnet
. Phill Palmer, VP of Growth, Pulsar

10:00AM

Virtual: Meltwater

10:10AM

Kim Surico

Director of Marketing

NetBase Quid

Associated Talks:

10:10AM - Day 1

View 3 Ways to build data-driven confidence within your social media programs

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Sydney Morgan

Content & Community Strategist

Chemistry Agency

Associated Talks:

10:10AM - Day 1

View 3 Ways to build data-driven confidence within your social media programs

View Full Info

Laura Forester

Senior Vice President, Director of Strategy

Chemistry Agency

Associated Talks:

10:10AM - Day 1

View 3 Ways to build data-driven confidence within your social media programs

10:30AM - Day 2

View The Shape of Innovation: Burn The Brief, First!

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3 Ways to build data-driven confidence within your social media programs

There is an overall trend to move to a more humanistic, customer-centric approach to social strategy. We see companies moving towards a solutions-first approach by utilizing consumer and market intelligence.

Learn how online listening, data trends, and ethnographic studies can drive a more simplified, people-first social media program.

 

Key Learnings:

People First Insights: How to take complicated, custom data into digestible frameworks

Engagement Strategies: Why REAL communication is a differentiator at the community management level

Data-Confidence: When and where to pull the right metrics for performance

 

. Kim Surico, Director of Marketing, NetBase Quid
. Sydney Morgan, Content & Community Strategist, Chemistry Agency
. Laura Forester, Senior Vice President, Director of Strategy, Chemistry Agency

10:10AM

Maira Genovese

Founder and President

MG Empower

Associated Talks:

10:10AM - Day 1

View Virtual: Storytelling and storytellers: the driving force of marketing innovation.

10:00AM - Day 1

View Moving upstream: why deeper integration of influence drives results.

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Virtual: Storytelling and storytellers: the driving force of marketing innovation.

  • The impact of a multichannel and hybrid marketing scenario on consumers’ behaviour and attention.
  • The power of stories and storytellers: reaching audiences and sustaining relationships.
  • From influencer marketing to IRL – how storytelling drives innovation with meaningful results.
. Maira Genovese, Founder and President, MG Empower

10:30AM

Reza Jackson

Creator

Associated Talks:

10:30AM - Day 1

View Virtual: The new age of influencer marketing

11:40AM - Day 2

View The new age of influencer marketing

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Danny Desatnik

Creator Initiatives Manager

#paid

Associated Talks:

10:30AM - Day 1

View Virtual: The new age of influencer marketing

11:40AM - Day 2

View The new age of influencer marketing

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Virtual: The new age of influencer marketing

The rules have changed. Take everything you know about influencer marketing and throw it out the window. Danny Desatnik, #paid’s creator initiatives manager and Reza Mousavi, a creator with over 400k+ followers on TikTok break down the change and talk about how brands can win in the next 12 months.

. Reza Jackson, Creator,
. Danny Desatnik, Creator Initiatives Manager, #paid

10:30AM

Neal Schaffer

Brand Ambassador

Klear

Associated Talks:

10:30AM - Day 1

View Virtual: Improve Your Influencer Marketing ROI in 2023 through the Funnel Approach

02:00PM - Day 2

View Improve Your Influencer Marketing ROI in 2023 through the Funnel Approach

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Virtual: Improve Your Influencer Marketing ROI in 2023 through the Funnel Approach

Brands are transitioning their influencer marketing from chasing after vanity metrics to achieving real ROI through sales and from working with “outsider” influencers to establishing brand ambassador programs. While there is still a need in many cases to generate brand awareness for our brand in social media, how do we piece together all of these different types of influencer marketing campaigns into a cohesive manageable program that also allows us to get the greatest return on our investment? The answer is through taking a funnel approach to influencer marketing. Join Neal Schaffer, Brand Ambassador for Klear, on a refreshing look at influencer marketing ROI and how to pivot your program for better success in 2023.

. Neal Schaffer, Brand Ambassador, Klear

10:30AM

Virtual: Sendinblue session

10:50AM

Sharon Lee Thony

Founder & CEO

SLT Consulting

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Moody Jones

Senior Vice President Digital & Creative

EMPIRE

Associated Talks:

10:50AM - Day 1

View Virtual: The Impact of Social Media in 2022

10:00AM - Day 1

View Panel: The Impact of Social Media in 2022

View Full Info

Lauralie Levy

Assistant VP of Social Strategy, PR & Sponsorships

Credit One Bank

Associated Talks:

12:10PM - Day 1

View Virtual: Building Experiences through Storytelling

10:50AM - Day 1

View Virtual: The Impact of Social Media in 2022

11:30AM - Day 1

View Virtual: Building a powerful influencer marketing strategy

02:30PM - Day 2

View Panel: Building Experiences through Storytelling

10:00AM - Day 1

View Panel: The Impact of Social Media in 2022

View Full Info

Rachel King

CEO

EditMate

Associated Talks:

10:50AM - Day 1

View Virtual: The Impact of Social Media in 2022

10:00AM - Day 1

View Panel: The Impact of Social Media in 2022

10:00AM - Day 1

View Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment

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Mario Trubiano

Director, Social Media & Marketing Integration

AARP

Associated Talks:

10:50AM - Day 1

View Virtual: The Impact of Social Media in 2022

10:00AM - Day 1

View Panel: The Impact of Social Media in 2022

11:10AM - Day 1

View Engaging Multicultural Audiences Aged 50+ on Social Media & in the Times of COVID

01:30PM - Day 2

View Panel: Integrating Social Analytics & Data-Driven Marketing for 2019 & Beyond

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Virtual: The Impact of Social Media in 2022

  • Reviewing social platforms new and old and the opportunities available for marketers.
  • The challenges marketers will face in 2022 in social strategies and how to overcome them.
  • How marketers can harness learning from the pandemic to empower engagement strategies.
Moderator: . Sharon Lee Thony, Founder & CEO, SLT Consulting
. Moody Jones, Senior Vice President Digital & Creative, EMPIRE
. Lauralie Levy, Assistant VP of Social Strategy, PR & Sponsorships, Credit One Bank
. Rachel King, CEO, EditMate
. Mario Trubiano, Director, Social Media & Marketing Integration , AARP

11:30AM

Alex Payne

Co-Founder

Room Unlocked

Associated Talks:

11:30AM - Day 1

View Virtual: Building a powerful influencer marketing strategy

11:00AM - Day 2

View Panel: Building a powerful influencer marketing strategy

View Full Info

Sim Singh

Ecosystem Development, Creative Platform, Global Marketing Solutions

META

Associated Talks:

11:30AM - Day 1

View Virtual: Building a powerful influencer marketing strategy

11:00AM - Day 2

View Panel: Building a powerful influencer marketing strategy

View Full Info

Amisha Gandhi

SVP, Marketing

Tipalti

Associated Talks:

11:30AM - Day 1

View Virtual: Building a powerful influencer marketing strategy

11:00AM - Day 2

View Panel: Building a powerful influencer marketing strategy

12:30PM - Day 1

View Understanding the DNA of your Customers and their Journeys

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Lauralie Levy

Assistant VP of Social Strategy, PR & Sponsorships

Credit One Bank

Associated Talks:

12:10PM - Day 1

View Virtual: Building Experiences through Storytelling

10:50AM - Day 1

View Virtual: The Impact of Social Media in 2022

11:30AM - Day 1

View Virtual: Building a powerful influencer marketing strategy

02:30PM - Day 2

View Panel: Building Experiences through Storytelling

10:00AM - Day 1

View Panel: The Impact of Social Media in 2022

View Full Info

Virtual: Building a powerful influencer marketing strategy

  • Why long-term relationships with influencers can harness future growth opportunities
  • Authenticity, brand loyalty, high-quality content, and long-term value – the magic formula for success?
  • Exploring the key role of big data and analytics for increase efficiency
. Alex Payne, Co-Founder, Room Unlocked
. Sim Singh, Ecosystem Development, Creative Platform, Global Marketing Solutions, META
. Amisha Gandhi, SVP, Marketing , Tipalti
. Lauralie Levy, Assistant VP of Social Strategy, PR & Sponsorships, Credit One Bank

12:10PM

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – DMWF North America 2022 – Day Two

08:50AM - Day 1

View Chair’s Welcome – DMWF North America 2022

View Full Info

Ben Hess

Director - Media, Events, Exec Comms Production

Intuitive

Associated Talks:

12:10PM - Day 1

View Virtual: Building Experiences through Storytelling

02:30PM - Day 2

View Panel: Building Experiences through Storytelling

View Full Info

Melis Inceer

Creative Strategy Senior Manager

The Coca-Cola Company

Associated Talks:

12:10PM - Day 1

View Virtual: Building Experiences through Storytelling

02:30PM - Day 2

View Panel: Building Experiences through Storytelling

View Full Info

Lauralie Levy

Assistant VP of Social Strategy, PR & Sponsorships

Credit One Bank

Associated Talks:

12:10PM - Day 1

View Virtual: Building Experiences through Storytelling

10:50AM - Day 1

View Virtual: The Impact of Social Media in 2022

11:30AM - Day 1

View Virtual: Building a powerful influencer marketing strategy

02:30PM - Day 2

View Panel: Building Experiences through Storytelling

10:00AM - Day 1

View Panel: The Impact of Social Media in 2022

View Full Info

Virtual: Building Experiences through Storytelling

  • Top tips in 2022 for creating compelling campaigns that will engage, retain and resonate with customers
  • Reviewing the need of creating personalised content experiences
  • Why data-driven storytelling will support visually stunning stories but cut through the noise online
  • Discussing how being customer-centric & customer led storytelling will enhance brand experiences
Moderator: . Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
. Ben Hess, Director - Media, Events, Exec Comms Production, Intuitive
. Melis Inceer, Creative Strategy Senior Manager, The Coca-Cola Company
. Lauralie Levy, Assistant VP of Social Strategy, PR & Sponsorships, Credit One Bank

12:50PM

Sharon Lee Thony

Founder & CEO

SLT Consulting

View Full Info

Nidhi Daga

Senior Vice President of Growth for Digital Commercial Real Estate

J.P. Morgan Chase & Co

Associated Talks:

12:50PM - Day 1

View Virtual: Evolving the Omni-channel Experience

04:10PM - Day 1

View Panel: Evolving the Omnichannel Experience

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Amit Mondal

VP & Head of Digital Analytics & Experimentation

American Express

Associated Talks:

12:50PM - Day 1

View Virtual: Evolving the Omni-channel Experience

04:10PM - Day 1

View Panel: Evolving the Omnichannel Experience

View Full Info

Hatsu Kshitij

Regional Vice President

MoEngage

Associated Talks:

12:50PM - Day 1

View Virtual: Evolving the Omni-channel Experience

04:10PM - Day 1

View Panel: Evolving the Omnichannel Experience

View Full Info

Virtual: Evolving the Omni-channel Experience

  • Exploring the importance of seamless and immersive experiences online and beyond
  • Reviewing the next big trends
  • The impact of  “Social Commerce”
  • Technology how to drive your omnichannel strategies forward
Moderator: . Sharon Lee Thony, Founder & CEO, SLT Consulting
. Nidhi Daga, Senior Vice President of Growth for Digital Commercial Real Estate, J.P. Morgan Chase & Co
. Amit Mondal, VP & Head of Digital Analytics & Experimentation , American Express
. Hatsu Kshitij, Regional Vice President, MoEngage