{"id":33622,"date":"2025-05-20T20:36:45","date_gmt":"2025-05-20T19:36:45","guid":{"rendered":"https:\/\/www.digitalmarketing-conference.com\/global\/?page_id=33622"},"modified":"2026-08-14T15:19:22","modified_gmt":"2026-08-14T14:19:22","slug":"dmwf-learning-hub","status":"publish","type":"page","link":"https:\/\/www.digitalmarketing-conference.com\/northamerica\/dmwf-learning-hub\/","title":{"rendered":"DMWF Learning Hub"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1773414835809{padding-top: 120px !important;padding-bottom: 120px !important;background-image: url(https:\/\/www.digitalmarketing-conference.com\/global\/wp-content\/uploads\/2026\/03\/Use-WARC30-to-get-30-off-1.png?id=35533) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column css=&#8221;.vc_custom_1773135390935{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_custom_heading text=&#8221;DMWF LEARNING HUB&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:center|color:%23C76AC5&#8243; google_fonts=&#8221;font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1782983474954{padding-bottom: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Hands-on learning, real tools, and practical frameworks delivered by our industry content partners&#8221; font_container=&#8221;tag:h1|font_size:30|text_align:center|color:%23FEFFFF|line_height:1&#8243; google_fonts=&#8221;font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1773415522606{padding-right: 80px !important;padding-left: 80px !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1773414965755{padding-right: 100px !important;padding-left: 100px !important;}&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 style=\"text-align: center;\">In-depth learning designed to power modern marketing<\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\" data-start=\"57\" data-end=\"337\">We\u2019re thrilled to introduce the DMWF Learning Hub at DMWF North America 2026, in partnership with leading marketing associations. This dedicated space offers senior marketers workshops, roundtables, and expert-led sessions designed to inspire and share practical insights.<\/p>\n<p style=\"text-align: center;\" data-start=\"339\" data-end=\"529\">Located on the exhibition floor, the Learning Hub is the perfect environment to connect with industry leaders, exchange ideas with peers, and stay ahead of the latest marketing trends.<\/p>\n<p style=\"text-align: center;\" data-start=\"531\" data-end=\"633\">Discover our partners, meet their leaders, and explore what\u2019s on offer at the Learning Hub this September.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; gap=&#8221;30&#8243;][vc_column]<div class=\"sd-partner-carousel-wrap\"\r\n     style=\"background-image:url();\r\n\t     background-color: #FFFFFF;\r\n\t     \t     \">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"section-title\">\r\n\t\t\t<h3>Learning Hub Knowledge Partners<\/h3>\r\n\t\t<\/div>\r\n\t\t<div class=\"sd-carousel-partner sd-partner-horizontal-list\">\r\n    <ul class=\"clearfix\">\r\n    <li style=\"width:300px\"><a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/partners\/bcma\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2019\/01\/BCMA_Logo_LiteBlueDots-copy.png\" \/><\/a>\t\n\t\n<\/li><li style=\"width:300px\"><a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/partners\/reddit\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2026\/08\/Reddit_Lockup.webp\" \/><\/a>\t\n\t\n<\/li><li style=\"width:300px\"><a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/partners\/amazon-web-services-aws\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2026\/07\/AWS_logo_RGB_1c_Gray850.png\" \/><\/a>\t\n\t\n<\/li><li style=\"width:300px\"><a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/partners\/google-2\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2025\/08\/logo_Google_FullColor_3x_830x271px.original-scaled.png\" \/><\/a>\t\n\t\n<\/li><div class='sd_big-button-row'><\/div>    <\/ul>\r\n<\/div>\r\n\t<\/div>\r\n<\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221;][vc_column]        <div class=\"sd_day1-wrap\">\r\n            <div class=\"section-title\">\r\n                                    <h3> Day 1 - 9 September 2026<\/h3>\r\n                            <\/div>\r\n            <div class=\"agenda-talk-wrap\">\r\n            \n<div class=\"talk-item \">\n\n\t<div class=\"talk-time\"  >\n\t\t<span>\n\t\t\t<h3>09:30AM<\/h3>\n\t\t\t\t\t<\/span>\n\t<\/div>\n\t<div class=\"talk-details-side row\">\n\n\t\t<div class=\"sd_talk-speakers col-6 columns\">\n\t        \n\t\t\t\t\t\t\t<div class=\"speaker_list speaker_list_wrap\">\n\n\t\t\t\t<div id='mymodal' class='modal'><div class='modal-popup'><span class='close'>&times;<\/span><div class='pop-title'><\/div><div class='pop-content'><\/div><div class='pop-agenda-title'><\/div><div class='pop-when'><\/div><div class='pop-speakers speaker_list speaker_list_wrap'><\/div><div class='pop-agenda-link'><\/div><\/div><\/div>\t\t\t\t<div class=\"speaker-list-inner clearfix\">\n\n\t<div class=\"sp-logo-photo-wrap clearfix\">\n\t\t<div class=\"speaker-photo-expand\">\n\t\t\t<a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/kerrie-lopez\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2026\/08\/Kerrie-Lopez_356-2-3-scaled.jpg\" \/><\/a>\t\t<\/div>\n\t\t<div class=\"speaker-logo-expand\">\n\t\t\t<a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/kerrie-lopez\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2026\/08\/Reddit_Lockup.webp\" \/><\/a>\t\t<\/div>\n\t<\/div>\n\n    <div class=\"speaker-lists-hover  speaker-hover-element\">\n\t<div class=\"speaker-lhover-titles\">\n\t\t<h3>Kerrie Lopez<\/h3>\n\t\t<h4>Global Brand Product Marketing Lead<\/h4>\n\t\t<h4>Reddit<\/h4>\n\t<\/div>\n\n\t<strong>Associated Talks:<\/strong>\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t09:30AM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"35912\">View Conversations Drive Decisions: Why Human Validation Matters More Than Ever<\/a><\/p>\n\t\t\t<\/div>\n\t\t<p class=\"visible-xs\"><a href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/talk\/conversations-drive-decisions-why-human-validation-matters-more-than-ever\/\" class=\"gform_button\">View Full Info<\/a><\/p>\n<\/div><\/div><div class=\"speaker-list-inner clearfix\">\n\n\t<div class=\"sp-logo-photo-wrap clearfix\">\n\t\t<div class=\"speaker-photo-expand\">\n\t\t\t<a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/julie-kutchin\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2026\/08\/Kutchin_Julie_267-2403.jpg\" \/><\/a>\t\t<\/div>\n\t\t<div class=\"speaker-logo-expand\">\n\t\t\t<a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/julie-kutchin\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2026\/08\/Reddit_Lockup.webp\" \/><\/a>\t\t<\/div>\n\t<\/div>\n\n    <div class=\"speaker-lists-hover  speaker-hover-element\">\n\t<div class=\"speaker-lhover-titles\">\n\t\t<h3>Julie Kutchin<\/h3>\n\t\t<h4>Senior Business Marketing Lead, Retail & CPG<\/h4>\n\t\t<h4>Reddit<\/h4>\n\t<\/div>\n\n\t<strong>Associated Talks:<\/strong>\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t09:30AM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"35912\">View Conversations Drive Decisions: Why Human Validation Matters More Than Ever<\/a><\/p>\n\t\t\t<\/div>\n\t\t<p class=\"visible-xs\"><a href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/talk\/conversations-drive-decisions-why-human-validation-matters-more-than-ever\/\" class=\"gform_button\">View Full Info<\/a><\/p>\n<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"sd_talk-main  col-6 columns\">\n\t\t\t<div class=\"talk-title\">\n\t\t\t\t<h3>Conversations Drive Decisions: Why Human Validation Matters More Than Ever<\/h3>\n\t\t\t<\/div>\n\n\t\t\t<!-- if $hide details is 1 - we add class to hide content by default -->\n\t\t\t<div class=\"talk-content hide-details\">\n\t\t\t<p>Consumers have more information, more choices, and more AI-generated answers than ever\u2014but that hasn\u2019t made decisions easier. This session will unpack why and how people actively seek trusted human perspectives, how validation builds confidence across a fragmented consumer decision journey, and why real human conversations now sit at the heart of modern decision-making. Attendees will leave with a practical framework for designing campaigns around how purchase decisions are actually made and leveraging Reddit\u2019s unique human-centric ad products.<\/p>\n\t\t\t\t\n\t\t\t\t        <div class=\"talk-speakers-details\"><strong class=\"speaker_num\"><?php echo ++$i ;?>. <\/strong><strong class=\"sps_name\">Kerrie Lopez<\/strong>,<strong class=\"sps_job_title\"> Global Brand Product Marketing Lead<\/strong>,<strong class=\"sps_company\"> Reddit<\/strong><\/div><div class=\"talk-speakers-details\"><strong class=\"speaker_num\"><?php echo ++$i ;?>. <\/strong><strong class=\"sps_name\">Julie Kutchin<\/strong>,<strong class=\"sps_job_title\"> Senior Business Marketing Lead, Retail & CPG<\/strong>,<strong class=\"sps_company\"> Reddit<\/strong><\/div>\t\t\t\t<div class=\"sd_agenda-hide-more\">Hide Details<i class=\"fa\"><\/i><\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"sd_agenda-show-more\">More Details<i class=\"fa\"><\/i><\/div>\n\n\t\t\t\t\t<\/div>\t\n\n\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"talk-item \">\n\n\t<div class=\"talk-time\"  >\n\t\t<span>\n\t\t\t<h3>11:15AM<\/h3>\n\t\t\t\t\t<\/span>\n\t<\/div>\n\t<div class=\"talk-details-side row\">\n\n\t\t<div class=\"sd_talk-speakers col-6 columns\">\n\t        \n\t\t\t\t\t\t\t<div class=\"speaker_list speaker_list_wrap\">\n\n\t\t\t\t<div id='mymodal' class='modal'><div class='modal-popup'><span class='close'>&times;<\/span><div class='pop-title'><\/div><div class='pop-content'><\/div><div class='pop-agenda-title'><\/div><div class='pop-when'><\/div><div class='pop-speakers speaker_list speaker_list_wrap'><\/div><div class='pop-agenda-link'><\/div><\/div><\/div>\t\t\t\t<div class=\"speaker-list-inner clearfix\">\n\n\t<div class=\"sp-logo-photo-wrap clearfix\">\n\t\t<div class=\"speaker-photo-expand\">\n\t\t\t<a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/gorka-madariaga\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2026\/07\/DSCF0871-scaled.jpg\" \/><\/a>\t\t<\/div>\n\t\t<div class=\"speaker-logo-expand\">\n\t\t\t<a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/gorka-madariaga\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2026\/07\/AWS_logo_RGB_1c_Gray850.png\" \/><\/a>\t\t<\/div>\n\t<\/div>\n\n    <div class=\"speaker-lists-hover  speaker-hover-element\">\n\t<div class=\"speaker-lhover-titles\">\n\t\t<h3>Gorka Madariaga<\/h3>\n\t\t<h4>Technical Product Marketing Lead for Agentic AI <\/h4>\n\t\t<h4>Amazon Web Services (AWS)<\/h4>\n\t<\/div>\n\n\t<strong>Associated Talks:<\/strong>\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t11:15AM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"35629\">View The Three Rethinks of AI: Process, Team, Platform<\/a><\/p>\n\t\t\t<\/div>\n\t\t<p class=\"visible-xs\"><a href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/talk\/the-three-rethinks-of-ai-process-team-platform\/\" class=\"gform_button\">View Full Info<\/a><\/p>\n<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"sd_talk-main  col-6 columns\">\n\t\t\t<div class=\"talk-title\">\n\t\t\t\t<h3>The Three Rethinks of AI: Process, Team, Platform<\/h3>\n\t\t\t<\/div>\n\n\t\t\t<!-- if $hide details is 1 - we add class to hide content by default -->\n\t\t\t<div class=\"talk-content hide-details\">\n\t\t\t<p>We&#8217;ve moved past the phase where AI automates existing tasks. Agentic AI doesn&#8217;t just generate content or speed up workflows: it reasons, takes action, collaborates with other agents, and delivers outcomes autonomously. And it&#8217;s already here. But most organizations are still using AI to do the same things a little faster. Behind every AI decision is a person who needs to make the right choice for their specific needs, and the organizations achieving meaningful transformation are doing something fundamentally different. They&#8217;ve made three critical shifts in how they think about AI by redesigning workflows around AI agents rather than adding AI to existing systems, moving from AI tools used by employees to AI teammates working alongside them, and building on integrated platforms that simplify enterprise readiness.<\/p>\n<p>Join <strong>Gorka Madariaga, Technical Product Marketing Lead for AI at Amazon Web Services (AWS)<\/strong>, as he explores this framework with real examples from organizations that are transforming operations, accelerating timelines, and unlocking new levels of productivity.<\/p>\n<p><strong>Key takeaways:<\/strong><\/p>\n<ul>\n<li>Understand what agentic AI is and how it differs from traditional automation and generative AI<\/li>\n<li>Learn a practical framework for moving from incremental improvements to transformational outcomes<\/li>\n<li>Explore top AI use cases across different functions of an enterprise<\/li>\n<li>Dive into real transformation examples of organizations achieving measurable business results through this rethinking process<\/li>\n<\/ul>\n\t\t\t\t\n\t\t\t\t        <div class=\"talk-speakers-details\"><strong class=\"speaker_num\"><?php echo ++$i ;?>. <\/strong><strong class=\"sps_name\">Gorka Madariaga<\/strong>,<strong class=\"sps_job_title\"> Technical Product Marketing Lead for Agentic AI <\/strong>,<strong class=\"sps_company\"> Amazon Web Services (AWS)<\/strong><\/div>\t\t\t\t<div class=\"sd_agenda-hide-more\">Hide Details<i class=\"fa\"><\/i><\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"sd_agenda-show-more\">More Details<i class=\"fa\"><\/i><\/div>\n\n\t\t\t\t\t<\/div>\t\n\n\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"talk-item \">\n\n\t<div class=\"talk-time\"  >\n\t\t<span>\n\t\t\t<h3>02:00PM<\/h3>\n\t\t\t\t\t<\/span>\n\t<\/div>\n\t<div class=\"talk-details-side row\">\n\n\t\t<div class=\"sd_talk-speakers col-6 columns\">\n\t        \n\t\t\t\t\t\t\t<div class=\"speaker_list speaker_list_wrap\">\n\n\t\t\t\t<div id='mymodal' class='modal'><div class='modal-popup'><span class='close'>&times;<\/span><div class='pop-title'><\/div><div class='pop-content'><\/div><div class='pop-agenda-title'><\/div><div class='pop-when'><\/div><div class='pop-speakers speaker_list speaker_list_wrap'><\/div><div class='pop-agenda-link'><\/div><\/div><\/div>\t\t\t\t<div class=\"speaker-list-inner clearfix\">\n\n\t<div class=\"sp-logo-photo-wrap clearfix\">\n\t\t<div class=\"speaker-photo-expand\">\n\t\t\t<a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/michael-heller\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2026\/08\/michael-heller.jpg\" \/><\/a>\t\t<\/div>\n\t\t<div class=\"speaker-logo-expand\">\n\t\t\t<a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/michael-heller\/\"><\/a>\t\t<\/div>\n\t<\/div>\n\n    <div class=\"speaker-lists-hover  speaker-hover-element\">\n\t<div class=\"speaker-lhover-titles\">\n\t\t<h3>Michael Heller<\/h3>\n\t\t<h4>Chief Investment Officer\/ Founder\/ Brand Entertainment Architect<\/h4>\n\t\t<h4>Blended Entertainment\u2122 and The Entertainment Stack\u2122<\/h4>\n\t<\/div>\n\n\t<strong>Associated Talks:<\/strong>\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t02:00PM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"35929\">View Campaigns Wear Out. Brand Entertainment Wears In<\/a><\/p>\n\t\t\t<\/div>\n\t\t<p class=\"visible-xs\"><a href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/talk\/campaigns-wear-out-brand-entertainment-wears-in\/\" class=\"gform_button\">View Full Info<\/a><\/p>\n<\/div><\/div><div class=\"speaker-list-inner clearfix\">\n\n\t<div class=\"sp-logo-photo-wrap clearfix\">\n\t\t<div class=\"speaker-photo-expand\">\n\t\t\t<a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/megan-g-wells\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2026\/08\/Megan-Wells-Headshot-Small-BW.png\" \/><\/a>\t\t<\/div>\n\t\t<div class=\"speaker-logo-expand\">\n\t\t\t<a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/megan-g-wells\/\"><\/a>\t\t<\/div>\n\t<\/div>\n\n    <div class=\"speaker-lists-hover  speaker-hover-element\">\n\t<div class=\"speaker-lhover-titles\">\n\t\t<h3>Megan G Wells<\/h3>\n\t\t<h4>Chief Content Officer\/ Founder\/ Brand Entertainment Futurist \/ Global Advisor BCMA<\/h4>\n\t\t<h4>Blended Entertainment (TM) and The Entertainment Stack (TM)<\/h4>\n\t<\/div>\n\n\t<strong>Associated Talks:<\/strong>\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t02:00PM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"35929\">View Campaigns Wear Out. Brand Entertainment Wears In<\/a><\/p>\n\t\t\t<\/div>\n\t\t<p class=\"visible-xs\"><a href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/talk\/campaigns-wear-out-brand-entertainment-wears-in\/\" class=\"gform_button\">View Full Info<\/a><\/p>\n<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"sd_talk-main  col-6 columns\">\n\t\t\t<div class=\"talk-title\">\n\t\t\t\t<h3>Campaigns Wear Out. Brand Entertainment Wears In<\/h3>\n\t\t\t<\/div>\n\n\t\t\t<!-- if $hide details is 1 - we add class to hide content by default -->\n\t\t\t<div class=\"talk-content hide-details\">\n\t\t\t<p>Join us at this exclusive learning hub session from BCMA as we explore Brand Entertainment.<\/p>\n<p>Campaigns are built to end. Entertainment is built to be returned to. The brands pulling ahead have stopped asking which tactic to buy. They&#8217;re asking what world to build: one audiences choose to enter, stay in, and bring others into. That shift changes everything downstream. Culture instead of reach. Fandom instead of impressions. Investment decisions that build something, not just fund something. Revenue that compounds instead of resetting to zero the moment the media buy stops.<\/p>\n<p>During this LEARNING HUB working session, attendees will have the chance to engage in breakout groups with the presenters and explore whether what they&#8217;re funding right now is a campaign on its way out, or the start of something bigger that will wear in.<\/p>\n\t\t\t\t\n\t\t\t\t        <div class=\"talk-speakers-details\"><strong class=\"speaker_num\"><?php echo ++$i ;?>. <\/strong><strong class=\"sps_name\">Michael Heller<\/strong>,<strong class=\"sps_job_title\"> Chief Investment Officer\/ Founder\/ Brand Entertainment Architect<\/strong>,<strong class=\"sps_company\"> Blended Entertainment\u2122 and The Entertainment Stack\u2122<\/strong><\/div><div class=\"talk-speakers-details\"><strong class=\"speaker_num\"><?php echo ++$i ;?>. <\/strong><strong class=\"sps_name\">Megan G Wells<\/strong>,<strong class=\"sps_job_title\"> Chief Content Officer\/ Founder\/ Brand Entertainment Futurist \/ Global Advisor BCMA<\/strong>,<strong class=\"sps_company\"> Blended Entertainment (TM) and The Entertainment Stack (TM)<\/strong><\/div>\t\t\t\t<div class=\"sd_agenda-hide-more\">Hide Details<i class=\"fa\"><\/i><\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"sd_agenda-show-more\">More Details<i class=\"fa\"><\/i><\/div>\n\n\t\t\t\t\t<\/div>\t\n\n\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"talk-item \">\n\n\t<div class=\"talk-time\"  >\n\t\t<span>\n\t\t\t<h3>03:00PM<\/h3>\n\t\t\t\t\t<\/span>\n\t<\/div>\n\t<div class=\"talk-details-side row\">\n\n\t\t<div class=\"sd_talk-speakers col-6 columns\">\n\t        \n\t\t\t\t\t\t\t<div class=\"speaker_list speaker_list_wrap\">\n\n\t\t\t\t<div id='mymodal' class='modal'><div class='modal-popup'><span class='close'>&times;<\/span><div class='pop-title'><\/div><div class='pop-content'><\/div><div class='pop-agenda-title'><\/div><div class='pop-when'><\/div><div class='pop-speakers speaker_list speaker_list_wrap'><\/div><div class='pop-agenda-link'><\/div><\/div><\/div>\t\t\t\t<div class=\"speaker-list-inner clearfix\">\n\n\t<div class=\"sp-logo-photo-wrap clearfix\">\n\t\t<div class=\"speaker-photo-expand\">\n\t\t\t<a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/jimmy-newson\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2019\/07\/Jimmy-Newson-11-1-19-Headshot.jpg\" \/><\/a>\t\t<\/div>\n\t\t<div class=\"speaker-logo-expand\">\n\t\t\t<a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/jimmy-newson\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2019\/07\/MF_Logo.png\" \/><\/a>\t\t<\/div>\n\t<\/div>\n\n    <div class=\"speaker-lists-hover  speaker-hover-element\">\n\t<div class=\"speaker-lhover-titles\">\n\t\t<h3>Jimmy Newson<\/h3>\n\t\t<h4>Founder<\/h4>\n\t\t<h4>Moving Forward Small Business<\/h4>\n\t<\/div>\n\n\t<strong>Associated Talks:<\/strong>\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t02:00PM - Day 2\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"35931\">View The 60-Minute MVP: Live Interactive Application Build and Deployment Lab &#8211; Day 2<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t03:00PM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"35930\">View The Vibe Coding Masterclass: From Strategic AI Infrastructure to Rapid MVP Launch &#8211; Day 1<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t12:30PM - Day 2\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"35805\">View Roundtable Three: Turning Customer Intelligence into Competitive Advantage<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t12:30PM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"35793\">View Roundtable Three: Designing Lifecycle Strategies That Maximise Customer Lifetime Value<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t09:50AM - Day 2\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"30612\">View Chair\u2019s Welcome \u2013 AI &#038; Marketing Automation<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t04:40PM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"30555\">View The Crystal Ball of AI: Using Predictive Insights to Future-Proof Your Brand<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t09:20AM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"30542\">View Chair\u2019s Welcome \u2013 Data, Email, CRM &#038; Insights<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t09:20AM - Day 2\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"29856\">View Chair Opening \u2013 Track One\u2013 Day Two<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t09:20AM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"29855\">View Chair Opening \u2013 Track One\u2013 Day One<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t12:00PM - Day 2\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"29630\">View Unpacking Segmentation: The Road from Demographics to Psychographics and Beyond<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t09:20AM - Day 2\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"29321\">View Chair Opening &#8211; Track One &#8211; Day Two<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t09:20AM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"29320\">View Chair Opening &#8211; Track One &#8211; Day One<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t09:50AM - Day 2\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"27123\">View Chair&#8217;s Welcome &#8211; Day Two<\/a><\/p>\n\t\t\t<\/div>\n\t\t<p class=\"visible-xs\"><a href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/talk\/chairs-welcome-dmwf-north-america-2022-day-two\/\" class=\"gform_button\">View Full Info<\/a><\/p>\n<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"sd_talk-main  col-6 columns\">\n\t\t\t<div class=\"talk-title\">\n\t\t\t\t<h3>The Vibe Coding Masterclass: From Strategic AI Infrastructure to Rapid MVP Launch &#8211; Day 1<\/h3>\n\t\t\t<\/div>\n\n\t\t\t<!-- if $hide details is 1 - we add class to hide content by default -->\n\t\t\t<div class=\"talk-content hide-details\">\n\t\t\t<p><strong>Day 1: Strategy Masterclass<br \/>\n<\/strong><br \/>\nThe Vibe Coding Revolution: Strategic AI Infrastructure for Marketing Leaders<\/p>\n<p><strong>Overview:<br \/>\n<\/strong><br \/>\nFor C-level marketing executives and business owners, AI is too often discussed purely in the context of generating content or executing isolated campaigns. This session introduces a fundamental paradigm shift: Vibe Coding. Marketing leaders will discover how to leverage natural language and advanced AI workflows to bypass traditional engineering bottlenecks, eliminate manual operational debt, and architect custom business tools. We will look at actual, live-market software platforms (&#8220;receipts&#8221;) to demonstrate what is possible. Attendees will walk away understanding how to transition from passive software consumers to active technology owners, alongside critical insights into upcoming AI governance considerations.<\/p>\n<p><strong>Key Takeaways:<br \/>\n<\/strong><br \/>\n\u2022 The Business Case for Tech Ownership: Discover how to shift from renting generic, rigid software platforms to building proprietary tech assets that increase your brand&#8217;s core valuation.<br \/>\n\u2022 Identifying Operational Bottlenecks: Learn the exact framework used to audit your current marketing tech stack and isolate the highest-value opportunities for custom app automation.<br \/>\n\u2022 Navigating AI Governance: Understand the essential compliance, risk mitigation, and security infrastructure requirements needed to safely integrate conversational programming into your enterprise.<br \/>\n\u2022 Real-World Receipt Audits: Analyze active, high-performing vibe-coded platforms currently being deployed by non-technical founders to scale operations.<br \/>\n\u2022 Day 2 Workshop Preparation: Receive exclusive access to the complete Vibe Coding Resource page at the end of Day 1. This toolkit delivers all platform links, example ecosystems, and component libraries required for the live, hands-on workshop session.<\/p>\n\t\t\t\t\n\t\t\t\t        <div class=\"talk-speakers-details\"><strong class=\"speaker_num\"><?php echo ++$i ;?>. <\/strong><strong class=\"sps_name\">Jimmy Newson<\/strong>,<strong class=\"sps_job_title\"> Founder<\/strong>,<strong class=\"sps_company\"> Moving Forward Small Business<\/strong><\/div>\t\t\t\t<div class=\"sd_agenda-hide-more\">Hide Details<i class=\"fa\"><\/i><\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"sd_agenda-show-more\">More Details<i class=\"fa\"><\/i><\/div>\n\n\t\t\t\t\t<\/div>\t\n\n\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"talk-item \">\n\n\t<div class=\"talk-time\"  >\n\t\t<span>\n\t\t\t<h3>04:15PM<\/h3>\n\t\t\t\t\t<\/span>\n\t<\/div>\n\t<div class=\"talk-details-side row\">\n\n\t\t<div class=\"sd_talk-speakers col-6 columns\">\n\t        \n\t\t\t\t\t\t\t<div class=\"speaker_list speaker_list_wrap\">\n\n\t\t\t\t<div id='mymodal' class='modal'><div class='modal-popup'><span class='close'>&times;<\/span><div class='pop-title'><\/div><div class='pop-content'><\/div><div class='pop-agenda-title'><\/div><div class='pop-when'><\/div><div class='pop-speakers speaker_list speaker_list_wrap'><\/div><div class='pop-agenda-link'><\/div><\/div><\/div>\t\t\t\t<div class=\"speaker-list-inner clearfix\">\n\n\t<div class=\"sp-logo-photo-wrap clearfix\">\n\t\t<div class=\"speaker-photo-expand\">\n\t\t\t<a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/jessica-spar\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2024\/04\/Jess-Spar-headshot.png\" \/><\/a>\t\t<\/div>\n\t\t<div class=\"speaker-logo-expand\">\n\t\t\t<a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/jessica-spar\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2024\/04\/HUNTER-logo-blue.png\" \/><\/a>\t\t<\/div>\n\t<\/div>\n\n    <div class=\"speaker-lists-hover  speaker-hover-element\">\n\t<div class=\"speaker-lhover-titles\">\n\t\t<h3>Jessica Spar<\/h3>\n\t\t<h4>EVP, Digital <\/h4>\n\t\t<h4>Hunter<\/h4>\n\t<\/div>\n\n\t<strong>Associated Talks:<\/strong>\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t04:15PM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"35963\">View Social Listening in the Agentic Era: From Proactive Engagement to Predictive Intelligence<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t12:10PM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"34685\">View Fireside Chat: The Future of Search and Discovery for Brands<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t02:30PM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"34640\">View Panel: The Future of Social Media: Platforms, AI &#038; Consumer Behavior<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t05:10PM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"32425\">View Community and Connection: B2C Social Strategies for a B2B Audience<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t02:30PM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"30526\">View Panel: Cultivating Connected Communities<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t12:00PM - Day 2\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"29649\">View Fireside Chat: Navigating the creator economy<\/a><\/p>\n\t\t\t<\/div>\n\t\t<p class=\"visible-xs\"><a href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/talk\/fireside-chat-navigating-the-creator-economy\/\" class=\"gform_button\">View Full Info<\/a><\/p>\n<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"sd_talk-main  col-6 columns\">\n\t\t\t<div class=\"talk-title\">\n\t\t\t\t<h3>Social Listening in the Agentic Era: From Proactive Engagement to Predictive Intelligence<\/h3>\n\t\t\t<\/div>\n\n\t\t\t<!-- if $hide details is 1 - we add class to hide content by default -->\n\t\t\t<div class=\"talk-content hide-details\">\n\t\t\t<p class=\"xparagraph\" style=\"background: white; margin: 5.0pt 0cm 0cm 36.0pt;\"><span style=\"color: black;\">This session explores the value behind tracking &#8220;Weak Signals,\u201d the early, low-volume indicators that\u00a0emerge\u00a0on the fringes of social long before they hit the mainstream. In the Agentic Era, these signals often become the inputs that shape how AI models learn and respond, making early detection critical to shaping narratives rather than reacting to them. In this session,\u00a0we\u2019ll:\u00a0<\/span><\/p>\n<p class=\"xparagraph\" style=\"background: white; margin: 5.0pt 0cm 0cm 72.0pt;\"><span style=\"font-size: 10.0pt; font-family: 'Courier New'; color: black;\">o<\/span><span style=\"font-size: 7.0pt; font-family: 'Times New Roman',serif; color: black;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><span style=\"color: black;\">Define what a &#8220;Weak Signal\u201d is and how to separate meaningful early indicators from noise across platforms like Reddit, Discord, and niche forums \u00a0<\/span><\/p>\n<p class=\"xparagraph\" style=\"background: white; margin: 5.0pt 0cm 0cm 72.0pt;\"><span style=\"font-size: 10.0pt; font-family: 'Courier New'; color: black;\">o<\/span><span style=\"font-size: 7.0pt; font-family: 'Times New Roman',serif; color: black;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><span style=\"color: black;\">Walk through the \u201csocial-to-synthetic\u201d pipeline, showing how early conversion and sentiment can scale to become the &#8220;knowledge&#8221; that LLMs provide in their responses\u00a0<\/span><\/p>\n<p class=\"xparagraph\" style=\"background: white; margin: 5.0pt 0cm 0cm 72.0pt;\"><span style=\"font-size: 10.0pt; font-family: 'Courier New'; color: black;\">o<\/span><span style=\"font-size: 7.0pt; font-family: 'Times New Roman',serif; color: black;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><span style=\"color: black;\">Explore predictive mapping techniques to\u00a0identify\u00a0emerging risks and opportunities, reframing social listening from backward-looking reporting to a forward-looking \u201cpredictive radar\u201d that\u00a0anticipates\u00a0where brand reputation is headed\u00a0<\/span><\/p>\n\t\t\t\t\n\t\t\t\t        <div class=\"talk-speakers-details\"><strong class=\"speaker_num\"><?php echo ++$i ;?>. <\/strong><strong class=\"sps_name\">Jessica Spar<\/strong>,<strong class=\"sps_job_title\"> EVP, Digital <\/strong>,<strong class=\"sps_company\"> Hunter<\/strong><\/div>\t\t\t\t<div class=\"sd_agenda-hide-more\">Hide Details<i class=\"fa\"><\/i><\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"sd_agenda-show-more\">More Details<i class=\"fa\"><\/i><\/div>\n\n\t\t\t\t\t<\/div>\t\n\n\n\t<\/div>\n\n<\/div>\n\n            <\/div>\r\n        <\/div>    \r\n            \r\n            <div class=\"sd_day2-wrap\">\r\n            <div class=\"section-title\">\r\n                                    <h3> Day 2 - 10 September 2026<\/h3>\r\n                            <\/div>\r\n            <div class=\"agenda-talk-wrap\">\r\n            \n<div class=\"talk-item \">\n\n\t<div class=\"talk-time\"  >\n\t\t<span>\n\t\t\t<h3>10:30AM<\/h3>\n\t\t\t\t\t<\/span>\n\t<\/div>\n\t<div class=\"talk-details-side row\">\n\n\t\t<div class=\"sd_talk-speakers col-6 columns\">\n\t        \n\t\t\t\t\t\t\t<div class=\"speaker_list speaker_list_wrap\">\n\n\t\t\t\t<div id='mymodal' class='modal'><div class='modal-popup'><span class='close'>&times;<\/span><div class='pop-title'><\/div><div class='pop-content'><\/div><div class='pop-agenda-title'><\/div><div class='pop-when'><\/div><div class='pop-speakers speaker_list speaker_list_wrap'><\/div><div class='pop-agenda-link'><\/div><\/div><\/div>\t\t\t\t<div class=\"speaker-list-inner clearfix\">\n\n\t<div class=\"sp-logo-photo-wrap clearfix\">\n\t\t<div class=\"speaker-photo-expand\">\n\t\t\t<a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/ava-sirrah\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2026\/07\/Ava.Sirrah-headshot-2-2.jpg\" \/><\/a>\t\t<\/div>\n\t\t<div class=\"speaker-logo-expand\">\n\t\t\t<a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/ava-sirrah\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2024\/08\/logo_Google_FullColor_xxxhdpi_830x271px.png\" \/><\/a>\t\t<\/div>\n\t<\/div>\n\n    <div class=\"speaker-lists-hover  speaker-hover-element\">\n\t<div class=\"speaker-lhover-titles\">\n\t\t<h3>Ava Sirrah<\/h3>\n\t\t<h4>CMO Thought Leadership<\/h4>\n\t\t<h4>Google<\/h4>\n\t<\/div>\n\n\t<strong>Associated Talks:<\/strong>\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t10:30AM - Day 2\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"35595\">View Stop Generating, Start Engineering: How to Move From AI Case Studies to Value Creation<\/a><\/p>\n\t\t\t<\/div>\n\t\t<p class=\"visible-xs\"><a href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/talk\/stop-generating-start-engineering-how-to-move-from-ai-case-studies-to-value-creation\/\" class=\"gform_button\">View Full Info<\/a><\/p>\n<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"sd_talk-main  col-6 columns\">\n\t\t\t<div class=\"talk-title\">\n\t\t\t\t<h3>Stop Generating, Start Engineering: How to Move From AI Case Studies to Value Creation<\/h3>\n\t\t\t<\/div>\n\n\t\t\t<!-- if $hide details is 1 - we add class to hide content by default -->\n\t\t\t<div class=\"talk-content hide-details\">\n\t\t\t<ul>\n<li>How to use AI as a tool for producing what was previously impossible, rather than just a lever for more content creation.\u00a0Gain practical &amp; actionable takeaways, including prompts\/tools to use, optimal content lengths for various platforms, and metrics backed examples.<\/li>\n<li>Spike &amp; sustain model:\u00a0Practical strategies for using AI to intelligently clip, adapt, and scale high-quality core content (like executive interviews) across multi-channel ecosystems without diluting depth.<\/li>\n<li>Upskilling team tech fluency:\u00a0A look at one of Google&#8217;s internal AI learning programs that shares how we transition marketing teams from passive AI observers into builders of custom workflow automations.<\/li>\n<\/ul>\n\t\t\t\t\n\t\t\t\t        <div class=\"talk-speakers-details\"><strong class=\"speaker_num\"><?php echo ++$i ;?>. <\/strong><strong class=\"sps_name\">Ava Sirrah<\/strong>,<strong class=\"sps_job_title\"> CMO Thought Leadership<\/strong>,<strong class=\"sps_company\"> Google<\/strong><\/div>\t\t\t\t<div class=\"sd_agenda-hide-more\">Hide Details<i class=\"fa\"><\/i><\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"sd_agenda-show-more\">More Details<i class=\"fa\"><\/i><\/div>\n\n\t\t\t\t\t<\/div>\t\n\n\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"talk-item \">\n\n\t<div class=\"talk-time\"  >\n\t\t<span>\n\t\t\t<h3>12:00PM<\/h3>\n\t\t\t\t\t<\/span>\n\t<\/div>\n\t<div class=\"talk-details-side row\">\n\n\t\t<div class=\"sd_talk-speakers col-6 columns\">\n\t        \n\t\t\t\t\t\t\t<div class=\"speaker_list speaker_list_wrap\">\n\n\t\t\t\t<div id='mymodal' class='modal'><div class='modal-popup'><span class='close'>&times;<\/span><div class='pop-title'><\/div><div class='pop-content'><\/div><div class='pop-agenda-title'><\/div><div class='pop-when'><\/div><div class='pop-speakers speaker_list speaker_list_wrap'><\/div><div class='pop-agenda-link'><\/div><\/div><\/div>\t\t\t\t<div class=\"speaker-list-inner clearfix\">\n\n\t<div class=\"sp-logo-photo-wrap clearfix\">\n\t\t<div class=\"speaker-photo-expand\">\n\t\t\t<a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/gabe-mederos\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2025\/08\/GabeMederos-Gabriel-Mederos-e1754299209449.jpg\" \/><\/a>\t\t<\/div>\n\t\t<div class=\"speaker-logo-expand\">\n\t\t\t<a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/gabe-mederos\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2025\/08\/Edelman-Logo-Gabriel-Mederos.png\" \/><\/a>\t\t<\/div>\n\t<\/div>\n\n    <div class=\"speaker-lists-hover  speaker-hover-element\">\n\t<div class=\"speaker-lhover-titles\">\n\t\t<h3>Gabe Mederos<\/h3>\n\t\t<h4>Vice President, Creator Marketing<\/h4>\n\t\t<h4>Edelman<\/h4>\n\t<\/div>\n\n\t<strong>Associated Talks:<\/strong>\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t - \t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"36029\">View Edelman<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t12:00PM - Day 2\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"36027\">View The Stepping Stones Between One-Off and Long-Term Creator Partnerships<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t03:30PM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"32572\">View Fireside: Amplifying Your Brand Voice Through Social Advocates<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t12:10PM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"30595\">View From Influence to Impact: The Future of Creator Marketing in a Disrupted Digital World<\/a><\/p>\n\t\t\t<\/div>\n\t\t<p class=\"visible-xs\"><a href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/talk\/adapting-to-the-search-evolution-voice-and-visual-seo-insights\/\" class=\"gform_button\">View Full Info<\/a><\/p>\n<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"sd_talk-main  col-6 columns\">\n\t\t\t<div class=\"talk-title\">\n\t\t\t\t<h3>The Stepping Stones Between One-Off and Long-Term Creator Partnerships<\/h3>\n\t\t\t<\/div>\n\n\t\t\t<!-- if $hide details is 1 - we add class to hide content by default -->\n\t\t\t<div class=\"talk-content hide-details\">\n\t\t\t<ul>\n<li><strong>Why one-off creator campaigns are losing impact:<\/strong> How changing consumer behaviors are driving brands to prioritize ongoing creator relationships over isolated activations<\/li>\n<li><strong>Finding creators worth investing in:<\/strong> Using audience insights, cultural relevance, and performance signals to identify creators with long-term partnership potential<\/li>\n<li><strong>Building partnership models that scale:<\/strong> Best practices for evolving from campaign-based collaborations to structured creator programs that support brand, social, content, and paid media objectives<\/li>\n<li><strong>Measuring long-term value:<\/strong> How leading brands evaluate creator partnerships beyond engagement metrics and connect creator investments to meaningful business outcomes<\/li>\n<\/ul>\n\t\t\t\t\n\t\t\t\t        <div class=\"talk-speakers-details\"><strong class=\"speaker_num\"><?php echo ++$i ;?>. <\/strong><strong class=\"sps_name\">Gabe Mederos<\/strong>,<strong class=\"sps_job_title\"> Vice President, Creator Marketing<\/strong>,<strong class=\"sps_company\"> Edelman<\/strong><\/div>\t\t\t\t<div class=\"sd_agenda-hide-more\">Hide Details<i class=\"fa\"><\/i><\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"sd_agenda-show-more\">More Details<i class=\"fa\"><\/i><\/div>\n\n\t\t\t\t\t<\/div>\t\n\n\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"talk-item \">\n\n\t<div class=\"talk-time\"  >\n\t\t<span>\n\t\t\t<h3>02:00PM<\/h3>\n\t\t\t\t\t<\/span>\n\t<\/div>\n\t<div class=\"talk-details-side row\">\n\n\t\t<div class=\"sd_talk-speakers col-6 columns\">\n\t        \n\t\t\t\t\t\t\t<div class=\"speaker_list speaker_list_wrap\">\n\n\t\t\t\t<div id='mymodal' class='modal'><div class='modal-popup'><span class='close'>&times;<\/span><div class='pop-title'><\/div><div class='pop-content'><\/div><div class='pop-agenda-title'><\/div><div class='pop-when'><\/div><div class='pop-speakers speaker_list speaker_list_wrap'><\/div><div class='pop-agenda-link'><\/div><\/div><\/div>\t\t\t\t<div class=\"speaker-list-inner clearfix\">\n\n\t<div class=\"sp-logo-photo-wrap clearfix\">\n\t\t<div class=\"speaker-photo-expand\">\n\t\t\t<a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/jimmy-newson\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2019\/07\/Jimmy-Newson-11-1-19-Headshot.jpg\" \/><\/a>\t\t<\/div>\n\t\t<div class=\"speaker-logo-expand\">\n\t\t\t<a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/jimmy-newson\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2019\/07\/MF_Logo.png\" \/><\/a>\t\t<\/div>\n\t<\/div>\n\n    <div class=\"speaker-lists-hover  speaker-hover-element\">\n\t<div class=\"speaker-lhover-titles\">\n\t\t<h3>Jimmy Newson<\/h3>\n\t\t<h4>Founder<\/h4>\n\t\t<h4>Moving Forward Small Business<\/h4>\n\t<\/div>\n\n\t<strong>Associated Talks:<\/strong>\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t02:00PM - Day 2\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"35931\">View The 60-Minute MVP: Live Interactive Application Build and Deployment Lab &#8211; Day 2<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t03:00PM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"35930\">View The Vibe Coding Masterclass: From Strategic AI Infrastructure to Rapid MVP Launch &#8211; Day 1<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t12:30PM - Day 2\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"35805\">View Roundtable Three: Turning Customer Intelligence into Competitive Advantage<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t12:30PM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"35793\">View Roundtable Three: Designing Lifecycle Strategies That Maximise Customer Lifetime Value<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t09:50AM - Day 2\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"30612\">View Chair\u2019s Welcome \u2013 AI &#038; Marketing Automation<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t04:40PM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"30555\">View The Crystal Ball of AI: Using Predictive Insights to Future-Proof Your Brand<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t09:20AM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"30542\">View Chair\u2019s Welcome \u2013 Data, Email, CRM &#038; Insights<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t09:20AM - Day 2\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"29856\">View Chair Opening \u2013 Track One\u2013 Day Two<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t09:20AM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"29855\">View Chair Opening \u2013 Track One\u2013 Day One<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t12:00PM - Day 2\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"29630\">View Unpacking Segmentation: The Road from Demographics to Psychographics and Beyond<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t09:20AM - Day 2\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"29321\">View Chair Opening &#8211; Track One &#8211; Day Two<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t09:20AM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"29320\">View Chair Opening &#8211; Track One &#8211; Day One<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t09:50AM - Day 2\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"27123\">View Chair&#8217;s Welcome &#8211; Day Two<\/a><\/p>\n\t\t\t<\/div>\n\t\t<p class=\"visible-xs\"><a href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/talk\/chairs-welcome-dmwf-north-america-2022-day-two\/\" class=\"gform_button\">View Full Info<\/a><\/p>\n<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"sd_talk-main  col-6 columns\">\n\t\t\t<div class=\"talk-title\">\n\t\t\t\t<h3>The 60-Minute MVP: Live Interactive Application Build and Deployment Lab &#8211; Day 2<\/h3>\n\t\t\t<\/div>\n\n\t\t\t<!-- if $hide details is 1 - we add class to hide content by default -->\n\t\t\t<div class=\"talk-content hide-details\">\n\t\t\t<p><strong>Day 2: Interactive Workshop<\/strong><\/p>\n<p><strong>Overview:<br \/>\n<\/strong><br \/>\nDay 2 moves from high-level strategy to real-time execution. In this fully interactive, hands-on workspace, all attendees must bring their laptops to participate. Executives will utilize the Vibe Coding Resource page containing direct links to our preferred build platform, a library of curated component builds, and live examples of successful vibe-coded platforms. Step-by-step, we will build a working Minimum Viable Product (MVP) live in the room using natural language. Attendees will leave the session with a functional digital asset and the direct confidence to continue iterating and scaling their proprietary tech infrastructure.<\/p>\n<p><strong>Key Takeaways:<\/strong><br \/>\n\u2022 Conversational Software Deployment: Master the mechanics of translating an abstract business problem into an active, functional app using only plain English commands.<br \/>\n\u2022 Leveraging Component Libraries: Learn how to rapidly stack pre-built component prompts\u2014including custom lead-generation engines, background database management systems, and Stripe payment pathways\u2014 to quickly assemble user interfaces.<br \/>\n\u2022 Live Iteration &amp; Debugging: Understand how to communicate directly with your app canvas to make real-time updates, color scheme shifts, and feature additions based on immediate system feedback.<br \/>\n\u2022 Post-Sprint Launch Roadmap: Walk away with an integration blueprint to seamlessly connect your newly built MVP into your broader daily marketing operations.<\/p>\n\t\t\t\t\n\t\t\t\t        <div class=\"talk-speakers-details\"><strong class=\"speaker_num\"><?php echo ++$i ;?>. <\/strong><strong class=\"sps_name\">Jimmy Newson<\/strong>,<strong class=\"sps_job_title\"> Founder<\/strong>,<strong class=\"sps_company\"> Moving Forward Small Business<\/strong><\/div>\t\t\t\t<div class=\"sd_agenda-hide-more\">Hide Details<i class=\"fa\"><\/i><\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"sd_agenda-show-more\">More Details<i class=\"fa\"><\/i><\/div>\n\n\t\t\t\t\t<\/div>\t\n\n\n\t<\/div>\n\n<\/div>\n\n            <\/div>\r\n        <\/div>    \r\n    [vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; gap=&#8221;2&#8243; content_placement=&#8221;middle&#8221;][vc_column][vc_empty_space]<div class=\"speaker_list speaker_list_wrap\">\n\t<h3 class='widget-title'>Learning Hub Speakers<\/h3><div id='mymodal' class='modal'><div class='modal-popup'><span class='close'>&times;<\/span><div class='pop-title'><\/div><div class='pop-content'><\/div><div class='pop-agenda-title'><\/div><div class='pop-when'><\/div><div class='pop-speakers speaker_list speaker_list_wrap'><\/div><div class='pop-agenda-link'><\/div><\/div><\/div>\n    <div class=\"speaker-list-inner clearfix\">\n\n\t<div class=\"sp-logo-photo-wrap clearfix\">\n\t\t<div class=\"speaker-photo-expand\">\n\t\t\t<a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/julie-kutchin\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2026\/08\/Kutchin_Julie_267-2403.jpg\" \/><\/a>\t\t<\/div>\n\t\t<div class=\"speaker-logo-expand\">\n\t\t\t<a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/julie-kutchin\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2026\/08\/Reddit_Lockup.webp\" \/><\/a>\t\t<\/div>\n\t<\/div>\n\n    <div class=\"speaker-lists-hover  speaker-hover-element\">\n\t<div class=\"speaker-lhover-titles\">\n\t\t<h3>Julie Kutchin<\/h3>\n\t\t<h4>Senior Business Marketing Lead, Retail & CPG<\/h4>\n\t\t<h4>Reddit<\/h4>\n\t<\/div>\n\n\t<strong>Associated Talks:<\/strong>\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t09:30AM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"35912\">View Conversations Drive Decisions: Why Human Validation Matters More Than Ever<\/a><\/p>\n\t\t\t<\/div>\n\t\t<p class=\"visible-xs\"><a href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/talk\/conversations-drive-decisions-why-human-validation-matters-more-than-ever\/\" class=\"gform_button\">View Full Info<\/a><\/p>\n<\/div><\/div><div class=\"speaker-list-inner clearfix\">\n\n\t<div class=\"sp-logo-photo-wrap clearfix\">\n\t\t<div class=\"speaker-photo-expand\">\n\t\t\t<a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/gorka-madariaga\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2026\/07\/DSCF0871-scaled.jpg\" \/><\/a>\t\t<\/div>\n\t\t<div class=\"speaker-logo-expand\">\n\t\t\t<a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/gorka-madariaga\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2026\/07\/AWS_logo_RGB_1c_Gray850.png\" \/><\/a>\t\t<\/div>\n\t<\/div>\n\n    <div class=\"speaker-lists-hover  speaker-hover-element\">\n\t<div class=\"speaker-lhover-titles\">\n\t\t<h3>Gorka Madariaga<\/h3>\n\t\t<h4>Technical Product Marketing Lead for Agentic AI <\/h4>\n\t\t<h4>Amazon Web Services (AWS)<\/h4>\n\t<\/div>\n\n\t<strong>Associated Talks:<\/strong>\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t11:15AM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"35629\">View The Three Rethinks of AI: Process, Team, Platform<\/a><\/p>\n\t\t\t<\/div>\n\t\t<p class=\"visible-xs\"><a href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/talk\/the-three-rethinks-of-ai-process-team-platform\/\" class=\"gform_button\">View Full Info<\/a><\/p>\n<\/div><\/div><div class=\"speaker-list-inner clearfix\">\n\n\t<div class=\"sp-logo-photo-wrap clearfix\">\n\t\t<div class=\"speaker-photo-expand\">\n\t\t\t<a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/ava-sirrah\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2026\/07\/Ava.Sirrah-headshot-2-2.jpg\" \/><\/a>\t\t<\/div>\n\t\t<div class=\"speaker-logo-expand\">\n\t\t\t<a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/ava-sirrah\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2024\/08\/logo_Google_FullColor_xxxhdpi_830x271px.png\" \/><\/a>\t\t<\/div>\n\t<\/div>\n\n    <div class=\"speaker-lists-hover  speaker-hover-element\">\n\t<div class=\"speaker-lhover-titles\">\n\t\t<h3>Ava Sirrah<\/h3>\n\t\t<h4>CMO Thought Leadership<\/h4>\n\t\t<h4>Google<\/h4>\n\t<\/div>\n\n\t<strong>Associated Talks:<\/strong>\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t10:30AM - Day 2\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"35595\">View Stop Generating, Start Engineering: How to Move From AI Case Studies to Value Creation<\/a><\/p>\n\t\t\t<\/div>\n\t\t<p class=\"visible-xs\"><a href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/talk\/stop-generating-start-engineering-how-to-move-from-ai-case-studies-to-value-creation\/\" class=\"gform_button\">View Full Info<\/a><\/p>\n<\/div><\/div><div class=\"speaker-list-inner clearfix\">\n\n\t<div class=\"sp-logo-photo-wrap clearfix\">\n\t\t<div class=\"speaker-photo-expand\">\n\t\t\t<a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/jimmy-newson\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2019\/07\/Jimmy-Newson-11-1-19-Headshot.jpg\" \/><\/a>\t\t<\/div>\n\t\t<div class=\"speaker-logo-expand\">\n\t\t\t<a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/jimmy-newson\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2019\/07\/MF_Logo.png\" \/><\/a>\t\t<\/div>\n\t<\/div>\n\n    <div class=\"speaker-lists-hover  speaker-hover-element\">\n\t<div class=\"speaker-lhover-titles\">\n\t\t<h3>Jimmy Newson<\/h3>\n\t\t<h4>Founder<\/h4>\n\t\t<h4>Moving Forward Small Business<\/h4>\n\t<\/div>\n\n\t<strong>Associated Talks:<\/strong>\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t02:00PM - Day 2\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"35931\">View The 60-Minute MVP: Live Interactive Application Build and Deployment Lab &#8211; Day 2<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t03:00PM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"35930\">View The Vibe Coding Masterclass: From Strategic AI Infrastructure to Rapid MVP Launch &#8211; Day 1<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t12:30PM - Day 2\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"35805\">View Roundtable Three: Turning Customer Intelligence into Competitive Advantage<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t12:30PM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"35793\">View Roundtable Three: Designing Lifecycle Strategies That Maximise Customer Lifetime Value<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t09:50AM - Day 2\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"30612\">View Chair\u2019s Welcome \u2013 AI &#038; Marketing Automation<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t04:40PM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"30555\">View The Crystal Ball of AI: Using Predictive Insights to Future-Proof Your Brand<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t09:20AM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"30542\">View Chair\u2019s Welcome \u2013 Data, Email, CRM &#038; Insights<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t09:20AM - Day 2\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"29856\">View Chair Opening \u2013 Track One\u2013 Day Two<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t09:20AM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"29855\">View Chair Opening \u2013 Track One\u2013 Day One<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t12:00PM - Day 2\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"29630\">View Unpacking Segmentation: The Road from Demographics to Psychographics and Beyond<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t09:20AM - Day 2\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"29321\">View Chair Opening &#8211; Track One &#8211; Day Two<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t09:20AM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"29320\">View Chair Opening &#8211; Track One &#8211; Day One<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t09:50AM - Day 2\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"27123\">View Chair&#8217;s Welcome &#8211; Day Two<\/a><\/p>\n\t\t\t<\/div>\n\t\t<p class=\"visible-xs\"><a href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/talk\/chairs-welcome-dmwf-north-america-2022-day-two\/\" class=\"gform_button\">View Full Info<\/a><\/p>\n<\/div><\/div><div class=\"speaker-list-inner clearfix\">\n\n\t<div class=\"sp-logo-photo-wrap clearfix\">\n\t\t<div class=\"speaker-photo-expand\">\n\t\t\t<a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/megan-g-wells\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2026\/08\/Megan-Wells-Headshot-Small-BW.png\" \/><\/a>\t\t<\/div>\n\t\t<div class=\"speaker-logo-expand\">\n\t\t\t<a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/megan-g-wells\/\"><\/a>\t\t<\/div>\n\t<\/div>\n\n    <div class=\"speaker-lists-hover  speaker-hover-element\">\n\t<div class=\"speaker-lhover-titles\">\n\t\t<h3>Megan G Wells<\/h3>\n\t\t<h4>Chief Content Officer\/ Founder\/ Brand Entertainment Futurist \/ Global Advisor BCMA<\/h4>\n\t\t<h4>Blended Entertainment (TM) and The Entertainment Stack (TM)<\/h4>\n\t<\/div>\n\n\t<strong>Associated Talks:<\/strong>\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t02:00PM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"35929\">View Campaigns Wear Out. Brand Entertainment Wears In<\/a><\/p>\n\t\t\t<\/div>\n\t\t<p class=\"visible-xs\"><a href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/talk\/campaigns-wear-out-brand-entertainment-wears-in\/\" class=\"gform_button\">View Full Info<\/a><\/p>\n<\/div><\/div><div class=\"speaker-list-inner clearfix\">\n\n\t<div class=\"sp-logo-photo-wrap clearfix\">\n\t\t<div class=\"speaker-photo-expand\">\n\t\t\t<a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/gabe-mederos\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2025\/08\/GabeMederos-Gabriel-Mederos-e1754299209449.jpg\" \/><\/a>\t\t<\/div>\n\t\t<div class=\"speaker-logo-expand\">\n\t\t\t<a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/gabe-mederos\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2025\/08\/Edelman-Logo-Gabriel-Mederos.png\" \/><\/a>\t\t<\/div>\n\t<\/div>\n\n    <div class=\"speaker-lists-hover  speaker-hover-element\">\n\t<div class=\"speaker-lhover-titles\">\n\t\t<h3>Gabe Mederos<\/h3>\n\t\t<h4>Vice President, Creator Marketing<\/h4>\n\t\t<h4>Edelman<\/h4>\n\t<\/div>\n\n\t<strong>Associated Talks:<\/strong>\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t - \t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"36029\">View Edelman<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t12:00PM - Day 2\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"36027\">View The Stepping Stones Between One-Off and Long-Term Creator Partnerships<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t03:30PM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"32572\">View Fireside: Amplifying Your Brand Voice Through Social Advocates<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t12:10PM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"30595\">View From Influence to Impact: The Future of Creator Marketing in a Disrupted Digital World<\/a><\/p>\n\t\t\t<\/div>\n\t\t<p class=\"visible-xs\"><a href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/talk\/adapting-to-the-search-evolution-voice-and-visual-seo-insights\/\" class=\"gform_button\">View Full Info<\/a><\/p>\n<\/div><\/div><div class=\"speaker-list-inner clearfix\">\n\n\t<div class=\"sp-logo-photo-wrap clearfix\">\n\t\t<div class=\"speaker-photo-expand\">\n\t\t\t<a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/kerrie-lopez\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2026\/08\/Kerrie-Lopez_356-2-3-scaled.jpg\" \/><\/a>\t\t<\/div>\n\t\t<div class=\"speaker-logo-expand\">\n\t\t\t<a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/kerrie-lopez\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2026\/08\/Reddit_Lockup.webp\" \/><\/a>\t\t<\/div>\n\t<\/div>\n\n    <div class=\"speaker-lists-hover  speaker-hover-element\">\n\t<div class=\"speaker-lhover-titles\">\n\t\t<h3>Kerrie Lopez<\/h3>\n\t\t<h4>Global Brand Product Marketing Lead<\/h4>\n\t\t<h4>Reddit<\/h4>\n\t<\/div>\n\n\t<strong>Associated Talks:<\/strong>\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t09:30AM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"35912\">View Conversations Drive Decisions: Why Human Validation Matters More Than Ever<\/a><\/p>\n\t\t\t<\/div>\n\t\t<p class=\"visible-xs\"><a href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/talk\/conversations-drive-decisions-why-human-validation-matters-more-than-ever\/\" class=\"gform_button\">View Full Info<\/a><\/p>\n<\/div><\/div><div class=\"speaker-list-inner clearfix\">\n\n\t<div class=\"sp-logo-photo-wrap clearfix\">\n\t\t<div class=\"speaker-photo-expand\">\n\t\t\t<a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/jessica-spar\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2024\/04\/Jess-Spar-headshot.png\" \/><\/a>\t\t<\/div>\n\t\t<div class=\"speaker-logo-expand\">\n\t\t\t<a title=\"\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/jessica-spar\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2024\/04\/HUNTER-logo-blue.png\" \/><\/a>\t\t<\/div>\n\t<\/div>\n\n    <div class=\"speaker-lists-hover  speaker-hover-element\">\n\t<div class=\"speaker-lhover-titles\">\n\t\t<h3>Jessica Spar<\/h3>\n\t\t<h4>EVP, Digital <\/h4>\n\t\t<h4>Hunter<\/h4>\n\t<\/div>\n\n\t<strong>Associated Talks:<\/strong>\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t04:15PM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"35963\">View Social Listening in the Agentic Era: From Proactive Engagement to Predictive Intelligence<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t12:10PM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"34685\">View Fireside Chat: The Future of Search and Discovery for Brands<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t02:30PM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"34640\">View Panel: The Future of Social Media: Platforms, AI &#038; Consumer Behavior<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t05:10PM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"32425\">View Community and Connection: B2C Social Strategies for a B2B Audience<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t02:30PM - Day 1\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"30526\">View Panel: Cultivating Connected Communities<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"speaker-track-hover-title clearfix\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/themes\/sixdegreesv5\/images\/small-hash.png\">\n\t\t\t\t<h4>\n\n\t\t\t\t\t12:00PM - Day 2\t\t\t\t<\/h4>\n\t\t\t\t<p><span class=\"talk_ajax_link btn_link\" data-talk-id=\"29649\">View Fireside Chat: Navigating the creator economy<\/a><\/p>\n\t\t\t<\/div>\n\t\t<p class=\"visible-xs\"><a href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/talk\/fireside-chat-navigating-the-creator-economy\/\" class=\"gform_button\">View Full Info<\/a><\/p>\n<\/div><\/div><div class='sd_big-button-row'><\/div><\/div>\n[vc_empty_space][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; gap=&#8221;2&#8243; equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;35685&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;35682&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;35681&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;35689&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; gap=&#8221;2&#8243; equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;35686&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;35683&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;35688&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;35687&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1773414835809{padding-top: 120px !important;padding-bottom: 120px !important;background-image: url(https:\/\/www.digitalmarketing-conference.com\/global\/wp-content\/uploads\/2026\/03\/Use-WARC30-to-get-30-off-1.png?id=35533) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column css=&#8221;.vc_custom_1773135390935{background-position: center !important;background-repeat: no-repeat<\/p>\n","protected":false},"author":4236,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full_page_template.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-33622","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - 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