{"id":29681,"date":"2024-04-02T12:44:59","date_gmt":"2024-04-02T11:44:59","guid":{"rendered":"https:\/\/www.digitalmarketing-conference.com\/northamerica\/?post_type=speaker&#038;p=29681"},"modified":"2026-06-15T10:13:43","modified_gmt":"2026-06-15T09:13:43","slug":"jessica-spar","status":"publish","type":"speaker","link":"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/jessica-spar\/","title":{"rendered":"Jessica Spar"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Jess is a digital marketing leader with over fifteen years of experience driving business growth through integrated, data-led strategies across paid, owned, and earned channels. She specializes in building and scaling high-performing teams, transforming digital ecosystems, and delivering measurable impact for both emerging and established brands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As EVP, Social &amp; Digital at Hunter, Jess helps oversee the agency\u2019s digital vision and execution, ensuring best-in-class, future-forward programming across clients. Her recent focus includes advancing brand reputation through sophisticated social listening and positioning brands for success in an AI-driven landscape, including optimizing for visibility, recommendation, and citation. Jess has led transformative digital initiatives for globally recognized brands such as Liquid I.V., Four Seasons, PNC Bank, Wegmans, Patek Philippe, and Boots Retail USA, among others.<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","talk_category":[],"event_category":[602],"class_list":["post-29681","speaker","type-speaker","status-publish","hentry","event_category-america_2024"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jessica Spar - Speakers - #DMWF Expo North America<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/jessica-spar\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jessica Spar\" \/>\n<meta property=\"og:description\" content=\"Jess is a digital marketing leader with over fifteen years of experience driving business growth through integrated, data-led strategies\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/jessica-spar\/\" \/>\n<meta property=\"og:site_name\" content=\"#DMWF Expo North America\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DigiMarketingWF\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-15T09:13:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2025\/03\/NEW-LINKEDIN-ADS-GRAPHICS-10.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@DigiMarketingWF\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.digitalmarketing-conference.com\\\/northamerica\\\/speaker\\\/jessica-spar\\\/\",\"url\":\"https:\\\/\\\/www.digitalmarketing-conference.com\\\/northamerica\\\/speaker\\\/jessica-spar\\\/\",\"name\":\"Jessica Spar - 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