{"id":35214,"date":"2026-06-03T09:09:49","date_gmt":"2026-06-03T08:09:49","guid":{"rendered":"https:\/\/www.digitalmarketing-conference.com\/northamerica\/?post_type=speaker&#038;p=35214"},"modified":"2026-06-10T13:47:26","modified_gmt":"2026-06-10T12:47:26","slug":"sophie-naufal","status":"publish","type":"speaker","link":"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/sophie-naufal\/","title":{"rendered":"Sophie Naufal"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Sophie Naufal is a social media, creator economy, and brand community leader focused on the intersection of content, technology, AI, and culture. Currently at Pearson, she leads TikTok and Instagram strategy and is building the company\u2019s global influencer marketing function, helping strengthen Pearson\u2019s positioning as an AI-driven innovator in education.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Her background spans top agencies, global brands, and founder-led media ecosystems, including Gary Vaynerchuk, Edelman, Small Girls PR, Publicis, and Pearson. Across her career, Sophie has developed social, influencer, and community strategies for Fortune 500 companies, startups, founders, and cultural icons.\u00a0She is especially interested in how AI, creators, community, and social as a distribution engine are reshaping the future of brand building and storytelling in a rapidly evolving digital landscape<\/em>.<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","talk_category":[],"event_category":[615],"class_list":["post-35214","speaker","type-speaker","status-publish","hentry","event_category-america_2026"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sophie Naufal - Speakers - #DMWF Expo North America<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/sophie-naufal\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sophie Naufal\" \/>\n<meta property=\"og:description\" content=\"Sophie Naufal is a social media, creator economy, and brand community leader focused on the intersection of content, technology,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/sophie-naufal\/\" \/>\n<meta property=\"og:site_name\" content=\"#DMWF Expo North America\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DigiMarketingWF\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-10T12:47:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/wp-content\/uploads\/2025\/03\/NEW-LINKEDIN-ADS-GRAPHICS-10.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@DigiMarketingWF\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.digitalmarketing-conference.com\\\/northamerica\\\/speaker\\\/sophie-naufal\\\/\",\"url\":\"https:\\\/\\\/www.digitalmarketing-conference.com\\\/northamerica\\\/speaker\\\/sophie-naufal\\\/\",\"name\":\"Sophie Naufal - 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