{"id":35225,"date":"2026-06-05T08:17:57","date_gmt":"2026-06-05T07:17:57","guid":{"rendered":"https:\/\/www.digitalmarketing-conference.com\/northamerica\/?post_type=speaker&#038;p=35225"},"modified":"2026-06-05T08:18:00","modified_gmt":"2026-06-05T07:18:00","slug":"shauna-marhafer-2","status":"publish","type":"speaker","link":"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/shauna-marhafer-2\/","title":{"rendered":"Shauna Marhafer"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Shauna Marhafer is Director of Lifecycle Growth &amp; Events Marketing at ActiveCampaign, where she drives comprehensive customer engagement strategies across digital and experiential channels to maximize retention, expansion, and brand impact. With over two decades of marketing expertise, she orchestrates sophisticated programs that guide customers through every stage of their journey\u2014from AI-powered lifecycle campaigns to immersive event experiences\u2014leveraging predictive analytics and automation to create personalized engagement at scale.<br>Shauna holds a Bachelor of Arts from Boston University and an MBA from Boston College.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","talk_category":[],"event_category":[615],"class_list":["post-35225","speaker","type-speaker","status-publish","hentry","event_category-america_2026"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Shauna Marhafer - Speakers - #DMWF Expo North America<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/shauna-marhafer-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shauna Marhafer\" \/>\n<meta property=\"og:description\" content=\"Shauna Marhafer is Director of Lifecycle Growth &amp; 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