{"id":35623,"date":"2026-07-09T12:27:43","date_gmt":"2026-07-09T11:27:43","guid":{"rendered":"https:\/\/www.digitalmarketing-conference.com\/northamerica\/?post_type=speaker&p=35623"},"modified":"2026-07-20T09:27:43","modified_gmt":"2026-07-20T08:27:43","slug":"gorka-madariaga","status":"publish","type":"speaker","link":"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/gorka-madariaga\/","title":{"rendered":"Gorka Madariaga"},"content":{"rendered":"\n

Gorka Madariaga is a Technical Product Marketing Lead for AI at Amazon Web Services (AWS), with more than a decade shaping org-wide narratives for cloud and AI platforms at leading hyperscalers like AWS and Microsoft, being the translator between deeply technical engineering and research organizations and the sales and marketing leaders who take that work to market. He combines technical fluency with go-to-market strategy, competitive positioning, category definition, and emerging business models planning \u2013 and specializes in simplifying complex, fast-moving portfolios into clear adoption paths and programs that both engineers and executives can act on. He currently leads narrative and portfolio strategy across the AWS AI stack, including the core frameworks that guide how AWS positions enterprise AI readiness, and previously spent nearly a decade at Microsoft across cloud and developer platforms, quantum computing, and AI-powered scientific discovery.<\/p>\n\n\n\n

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