{"id":35645,"date":"2026-07-10T09:11:50","date_gmt":"2026-07-10T08:11:50","guid":{"rendered":"https:\/\/www.digitalmarketing-conference.com\/northamerica\/?post_type=speaker&p=35645"},"modified":"2026-07-10T09:16:37","modified_gmt":"2026-07-10T08:16:37","slug":"nithya-natarajan","status":"publish","type":"speaker","link":"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/nithya-natarajan\/","title":{"rendered":"Nithya Natarajan"},"content":{"rendered":"\n

Nithya Natarajan has focused her career on building analytics capabilities inside organizations navigating rapid growth and transformation. As Director of Analytics at TileBar, she built the company\u2019s first centralized analytics function, giving the organization a clearer view of customer behavior and performance, while leading a team that owns enterprise analytics at the intersection of customer intelligence, marketing, and product. Earlier in her career, she helped shape customer strategy at Macy\u2019s, and led eCommerce data strategy across established brands and emerging global ventures at Anheuser-Busch. Her work centers on building trusted data foundations and aligning teams around a shared understanding of the customer, which now positions organizations to confidently adopt AI-enabled insight generation.<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","talk_category":[],"event_category":[615],"class_list":["post-35645","speaker","type-speaker","status-publish","hentry","event_category-america_2026"],"acf":[],"yoast_head":"\nNithya Natarajan - Speakers - #DMWF Expo North America<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalmarketing-conference.com\/northamerica\/speaker\/nithya-natarajan\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nithya Natarajan\" \/>\n<meta property=\"og:description\" content=\"Nithya Natarajan has focused her career on building analytics capabilities inside organizations navigating rapid growth and transformation. 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