Around 50% of the top 100 most visible websites on Google.com still fail to deliver a ‘good’ page experience on desktop as defined in the search engine’s Core Web Vitals update which finished rolling out in August 2021. And 44% of the top 100 websites fail on mobile, according to research by research from Searchmetrics.… Read more »
2021 Sponsors
2021 Speakers include...
×
Matthew Tarallo
Global Vice President Amazon
The Coca-Cola Company
10:00AM - Day 1
View Journey of partnership: How Coca-Cola Company, Amazon and McLaren partnered for marketing innovation
Kelley Myers
Head of Social Media for Consumer Brands
Microsoft
10:00AM - Day 1
View Letting your audience tell your brand story – creators for consumers
Samantha Meiler
Vice President & Head of Social
Nickelodeon
12:30PM - Day 1
View Turning Fans into Your Brand’s BFFs
Chuck Cantrell
VP of eCommerce
Luxie, Inc
11:30AM - Day 1
View eCommerce strategies for success post-pandemic
Kelsey Murray
Associate Vice President, Global Head of Social Media
Nasdaq
11:30AM - Day 1
View How Social Media Is a Game Changer for Companies Going Public
Jacque Urick
Head of SEO, North America
Wayfair
12:10PM - Day 1
View Beyond YoY and WoW, Ways to Measure SEO Performance When the Market is Volatile
Mark Pontrelli
Director of Creative Content - North America
The Wella Company
03:00PM - Day 1
View LIVE DMWF Panel: The Art of Storytelling in 2021
Mary Carse
Digital Marketing Transformation Lead for NA & LATAM
HP Inc.
12:30PM - Day 1
View Digital Marketing Transformation @ HP Inc.
Elizabeth Schmidt
Vice President of Brand Strategy and Marketing
Threadless
02:20PM - Day 1
View Engaging Communities with Impactful Brand Storytelling
Simon Whitcombe
VP Global Marketing Solutions, US
02:20PM - Day 1
View Innovation in a New Era of Advertising
Christina Soletti
Director, Social Media + Community
Ergobaby
02:40PM - Day 1
View Speak to Millennial Families Through Empathy, Storytelling, and Influencers
Salvador Maldonado
Multicultural Media and Marketing Manager
12:10PM - Day 1
View Driving Inclusivity Across Digital Marketing
Jim Merk
Brand Director
EyeBuyDirect
11:30AM - Day 1
View Building an emotional connection with consumers through a mission-driven brand campaign
Christine Carzo
Marketing Director
Digimind
03:40PM - Day 1
View Panel: The Future of Customer Centricity: How Digital Insights Are Changing the Way Brands Identify, Analyze, and Engage with Consumers
Ryan Lytle
Director of Social Media
Adobe
12:10PM - Day 1
View How Influencers Help Drive Adobe’s Social Marketing Efforts
Duncan Blair
VP of Marketing
Article
12:10PM - Day 1
View Forget what you know about creating authentic connections with customers online
Logan Bennett
Personalization Experience Lead
Carhartt, Inc.
09:00AM - Day 1
View OnDemand Panel: Connecting the Consumer Experience through Digital Transformation
Sara Anderson
Associate Director of Brand Storytelling
fresh, an LVMH company
03:00PM - Day 1
View LIVE DMWF Panel: The Art of Storytelling in 2021
Sylvia Banderas Coffinet
General Manager, Multicultural Brand Partnerships & Marketing
Group Nine Media
03:00PM - Day 1
View LIVE DMWF Panel: The Art of Storytelling in 2021
Kate Gagnon
Director of Brand Marketing
Pact
09:00AM - Day 1
View OnDemand Panel: Connecting the Consumer Experience through Digital Transformation
04:40PM - Day 1
View Panel: Importance of UGC: The Invaluable Addition to your Content Strategy
Aela Abalos
Senior Engagement Manager & Global Digital & PR Lead
Dove Haircare at Unilever
01:40PM - Day 1
View The importance of cultural diversity in brand development & engagement
Daniel McEwan
Head of Partnerships
McLaren Racing
10:00AM - Day 1
View Journey of partnership: How Coca-Cola Company, Amazon and McLaren partnered for marketing innovation
Carolina Riotta
Senior Marketing Manager, Foods Category
Unilever
01:00PM - Day 1
View Building Creative Campaigns of the Future
Suruchi Shukla
VP of Marketing
Tailored Brands
02:20PM - Day 1
View Reimagining marketing strategies in the next normal
Karishma Choudhary
Digital Marketing Manager - NA
Henkel
09:00AM - Day 1
View OnDemand Panel: Connecting the Consumer Experience through Digital Transformation
Moody Jones
SVP of Digital and Creative
EMPIRE
01:40PM - Day 1
View Fireside Chat: Social Media & Creative Content for Independent Artists
Folayo Lasaki
SVP Head of Marketing and Communications
Kevin Hart’s Laugh Out Loud
12:30PM - Day 1
View Fireside Chat: Exploring Innovative Brand Strategies to Connect with Your Audience
Josefina Daly
Senior Marketing Manager
Localistico
10:30AM - Day 1
View LIVE Fireside Chat: The rise of local marketing and the inception of a true omnichannel experience
Aimee Costello
COO
Localistico
10:30AM - Day 1
View LIVE Fireside Chat: The rise of local marketing and the inception of a true omnichannel experience
Ana Laura Ruiz
Senior Customer Success Manager
Localistico
10:30AM - Day 1
View LIVE Fireside Chat: The rise of local marketing and the inception of a true omnichannel experience
Siara Nazir
Head of Digital Marketing
Autodesk
02:40PM - Day 1
View How AI Quadrupled Digital Marketing Return
Mack Reynolds
Creative Industry Lead
Creative Shop, Facebook
01:00PM - Day 1
View Building Creative Campaigns of the Future
Andrea Brown
Head of Industry
02:00PM - Day 1
View The Emergence of Apps & Social in B2B Marketing
Zack Meszaros
Senior Solutions Engineer
OneTrust
09:30AM - Day 1
View Trust is the New Currency: The Value of First-Party Data
Marina Percevic
Marketing Manager
Mitto
09:50AM - Day 1
View Embracing Omnichannel: Consumer Demand for Conversational Experiences
1000+ Attendees
1 Day of Content
4 Conference Topics
30+ Speakers
30+ Exhibitors
56% Director Level/ Above
An online conference for the ambitious marketer wanting to explore the latest marketing trends and strategies to expand their knowledge.
On 22 September 2021, Digital Marketing World Forum (#DMWF North America West); is set to bring together over 1000+ senior digital marketing professionals virtually from across America for a full day of thought leadership, great insights and practical ‘how-to’ advice to help you tackle the challenges that you are facing.
#DMWF provides top-level strategic content and digital marketing insight around how to engage customers, manage brand perceptions, open untapped audiences through diverse media channels and the increasingly important role data plays within digital marketing. #DMWF North America will focus on key themes including; the impact of Covid-19, content marketing, digital brand strategy, influencer marketing, social media marketing, data, disruptive tech, UX, CX, AI, SEO, eCommerce, personalization and so much more…
2021 Sponsors
Previous Sponsors Include
#DMWF Conference Topics
Gallery
Latest Digital Marketing News & Industry Insights from MarketingTech News
Half of top websites fail to meet Google’s user experience requirements
READ MORELush shuns social media in user safety protest
READ MOREBritish cosmetics retailer Lush has ditched social media in protest at what it deems to be a lack of action taken by the social media networks to improve user welfare. From November 26, the brand has turned its back on Instagram, Facebook, TikTok and Snapchat, until the platforms take action to provide a safer environment… Read more »
Lack of Trust in marketing data – What does this mean for the CMO?
READ MOREEarlier this month Adverity launched its latest research project, surveying 964 marketers and marketing data analysts to understand their major challenges, strategic priorities, and pain points. Shockingly, the research found that over a third (34%) of CMOs don’t trust their marketing data, this rises to over 50% of CTOs / CDOs. Meanwhile, the biggest pain… Read more »
Two-thirds of Gen Z out of touch with traditional Black Friday marketing
READ MOREGen Z has fallen out of touch with Black Friday marketing that fails to demonstrate a company’s sustainable practices, despite being the nation’s biggest consumers. The latest from student marketing platform Student Beans, the research suggests conscious and ethical brand communications have the most impact on younger generations. Despite this, Gen Z spends more than… Read more »
