#DMWF NORTH AMERICA WEST 2021

Could you tell us a little bit about Localistico and what it does? Localistico is a local marketing SAS provider. So, essentially, any kind of company that has a physical location, we help them to market that physical location to their customers. We help them to manage digital representations of those physical locations.  So if… Read more »

Harvard University has launched an academic initiative called the Institute for Rebooting Social Media, which aims to fix social media’s most urgent problems. Described as a “three-year pop up initiative”, the institute will focus on addressing misinformation, privacy breaches, harassment and content governance. The institute is part of the University’s Berkman Klein Centre for Internet… Read more »

By 2022, 50% of large organisations will have failed to unify engagement channels, resulting in a disjointed and siloed customer experience that lacks context. This is according to a study by Gartner, which has urged companies around the globe to deliver frictionless omnichannel experiences to create more connected experiences for customers and further drive digital… Read more »

SportPursuit is an online retailer of sporting products operating in the UK and across Europe. It offers a broad range of sporting goods and outdoor brands, including apparel, footwear, equipment and nutrition — for cycling, hiking, running, skiing, snow sports, swimming and tennis. Problem: “Our big thing is personalisation,” reports Andrew Bell, SportPursuit’s head of… Read more »