OneTrust PreferenceChoice™ enables marketing teams to drive engaging user experiences and build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL and GDPR. With PreferenceChoice, organizations can implement privacy into marketing and sales activities, collect user consent and preferences across channels, scan for website and mobile app tracking technologies, automate consumer rights requests, and maintain historical consent records in a central location. OneTrust PreferenceChoice integrates seamlessly with the entire OneTrust platform, including – OneTrust Privacy, OneTrust DataGuidance™, and OneTrust Vendorpedia™.

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