Chuck Cantrell has been in the eCommerce business for over 20 years. He has worked with top brands like Starbucks, Nordstrom, Kohls and, Ralph Lauren to name a few. Chuck builds online brands and omnichannel successes, using many years of experience to develop marketing strategies that actively convert traffic to buyers both online and in-store. The business of helping shoppers buy is both art and science. He focuses on combining the art of creating products that fulfill consumer needs, with the science of buyer conversion and executes on a marketing strategy that lifts brands and sells products. Chuck is currently the VP of eCommerce of Luxie Beauty.
Since 2014, LUXIE has grown from an indie brand to a global phenomenon beloved by top US influencers and beauty lovers alike. Sourcing the best components from around the world, the female-founded company developed one of the first high-performing, cruelty-free, and 100% vegan makeup brushes. Today, their complete collection features a wide array of multi-use beauty tools that combine sleek design with problem-solving functionality, including signature brushes made with premium soft, synthetic bristles. Headquartered in San Jose, California, LUXIE is available in retail stores across the Americas, Europe, and Asia. Led by CEO Conor Riley and Chairman of the Board Claudia Poccia – known for her work with Shiseido, Bare Escentuals, Stila, and Laura Mercier – the LUXIE team is constantly innovating in a non-stop effort to deliver flawless perfection. They strive to partner with exceptional retailers, influencers, and industry leaders who share their core environmental and community values, along with an authentic passion for next-generation beauty products.