Crystal Berry, Vice President of Marketing and Communications for 25th Hour Communications and nationally known digital media expert, currently manages a large, national digital team, digital and traditional advertising, media buying for over 158 clients and the DD360 platforms. She is an experienced media buyer and marketing director with more than 20 years of experience in the higher education and corporate industries. Her business background allows her to lead in contract negotiations, strategic planning and brand building. A part of two dozen or more start-ups, Crystal brings an entrepreneurial focus to the table for each and every project she manages. She is skilled in paid advertising, social media outreach, business development, project management, product development and brand awareness. Her media relationships branch throughout the nation, giving her a competitive edge on most advertising platforms.
Crystal has presented to college presidents’ cabinets, committees, and higher education councils throughout her career on topics such as cutting-edge technology in social media, data-driven communications, creative testing, and digital advertising. She is Google Certified, and manages campaigns in Facebook, Twitter, LinkedIn, Pandora, Soundcloud, iHeart, Spotify, YouTube, Instagram, and Snapchat. She is also well versed in traditional media buying on platforms such as Cinema, Newspaper, Outdoor, Publications, Direct Mail and specialty items. Her global view of how data tests and drives engagement across the country is what make her media plans custom and unique to each and every client.