Whilst working in Financial Services, Emily discovered blogging as a creative outlet and started to recognise the opportunity for brands and influencers to collaborate on UGC and authentic WOM at scale. 4 years ago she turned her passion into her career and entered the influencer marketing industry in its very early stages. In 2017, with the launch of TRIBE UK, Emily joined the team to lead partnerships with brands & agencies and has worked with hundreds of brands including Diageo, PepsiCo, Jaguar Land Rover, LEGO and many more. She now takes her experience to spearhead TRIBE’s US launch, where she’s leading partnerships with the likes of Unilever, P&G, Bacardi, WPP, IPG & many more.