Having begun her career in fashion as the buyer for Marc Jacobs during the halcyon days of the brand, Jennifer later found her way into the music industry where she was an early adapter and developer of social media as a tool for artists to communicate directly to fans.

In her current role as the Social Media Lead for General Mills pet division Blue Buffalo, Jennifer spearheads the social strategy for expansion of the company’s mission to love your pets like family and feed them like family. She is an experienced leader with a demonstrated history of working at the crossroads of music, entertainment, and technology. Highly skilled in Digital Strategy, Management, Product Marketing, People Management, and Influencer Marketing.