Logan is responsible for leading the Personalization Experience efforts at Carhartt. He’s focused on connecting the brand more personally with the consumers through targeted experiences, more relevant messaging and creative, and meeting them where they are throughout their journey. Logan has been working for creative agencies for much of his career working on many iconic fortune 500 brands. As a marketer he’s built his career around experience strategy, tech innovation, and focused on continually bringing better experiences to consumers. He fundamentally believes that tech experiences should be seamless, and if they’re cool but getting in the way then brands are better off not having them.
