Matthew Tarallo currently leads Amazon’s global relationship and business, including Whole Foods Market, for The Coca-Cola Company.   Matthew is an accomplished digital commerce and consumer products veteran with deep experience and success leading global brands and teams across both developed and emerging markets, which includes direct P&L ownership inclusive of media activation and measurement.


Matthew has been on the forefront of building functional teams and structures to create and launch new brands and Route-to-Markets for accelerating growth and share leadership – all while enabling learnings and framework for future capabilities.


Matthew is renowned for innovating new digital activations and launching campaigns for both established and venturing/emerging brands to realize positive ROI while driving reach, engagement and purchase across the consumer journey.