Award-winning marketer, Nancy Briscoe leads Audience Development for GE – a Fortune 50 brand that drives the world forward in industries like energy, healthcare and aviation. As a global brand marketer, Nancy specializes in building, deploying & measuring media effectiveness through strategy work across digital & social channels working on programs like GE Voyages with NYT Magazine, The Future of Energy GE x CNN, & The Science of Hot (Digiday). Preceding GE, Nancy led brand & marketing strategy for clients like Dreamworks & Texas Tech University at Appular, the world’s first app agency.  Nancy is a proud alumna of Elizabethtown College.